The latest article on  ‘Marketing Land’ is titled “Advertising Has a Banking-Industry-Size Fraud Problem”. Oliver Jacob says, “Local advertisers are more susceptible than ever to deceptive digital agency practices. The metric commonly used to gauge success in local display advertising today, click-through rate (CTR), can be easily manipulated to provide the illusion of success, leading local advertisers to believe that their campaign is performing well”. Advertising Has a Banking-Industry-Size Fraud Problem Marketing Land  [...]

The latest article on HubSpot blog is titled “How to Succeed in Sales Today: Start Helping Your Prospects”. Pete Caputa says, “Sales is a vital part of any organization — if you’ve got a product or service, you’re going to need someone to sell it. Especially in the world of complex B2B sales, having a team of great salespeople is the difference between making or missing revenue goals. In my position, having a great sales team is the difference between sleeping or lying awake night”. How to Succeed in Sales Today: Start Helping Your Prospects HubSpot  [...]

The latest article on  ‘Marketing Land’ is titled “Paid Search Can’t Scale Without Help”. Vic Drabicky says, “Whether you’re a brand or an agency, arguably the best place to be is to not know where to spend your next marketing dollar. It’s the point of scale, and all brands hit it — from the small start-ups to the massive retailers of the world. It’s amazingly great because it means you have covered your current customer demand to the best of your ability (e.g., your brand is covered in search, SEO is a well-oiled machine, remarketing, email, etc., are... [...]

The latest article on ‘MarketingProfs’ is titled “The State of Small-Business Website Marketing [Infographic]”. Verónica Maria Jarski says, “Thanks to content marketing and website optimization, many small businesses are winning more leaders at a lower cost than their larger competitors. Recently, BoostSuite analyzed data from more than 6,000 small business users to find out just how they are getting those leads. A significant finding was that the amount of content that small businesses produce is increasing. On average, small-business websites now feature 140 pages of content and... [...]

The latest article on Business Insider is titled “REPORT: Facebook Will Sell 15-Second Video Ads For $2.5 Million A Day”. Laura Stampler says, “Bloomberg reports that Facebook will sell 15 second long television-style ads, that will appear on its site, for as much as $2.5 million a day. By comparison, 30-second ads on the Super Bowl tend to go for $3.5 million. Fifteen seconds is the same length as an Instagram video. The video ad feature a big bet for Facebook. Apple, for instance, once attempted to charge $1 million for an ad in its iAd mobile system but was forced to gradually... [...]

Facebook Video Jacker will allow you to automatically and legally extract sales and opt-in subscribers from any Facebook Group, Timeline or Page simply by sharing any YouTube or Vimeo Video. Choose a video that suits your need. Using Facebook Video Jacker, add your branding and call to action. Then post it to Facebook, a blog, or your website. The software handles the technical parts for you. Add coupons, opt-in boxes, QR codes, Store locators, Skype contacts or one of many other applications to the video. If you use a YouTube video, the description from YouTube is automatically included, as well. This... [...]

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “AffiloTheme’s (New!) Super Easy Setup”. Jonathan Love says, “When it comes to software, there’s no such thing as “too easy to use”. We’re seriously keen about making AffiloTheme the best way to make affiliate marketing websites; we also want it to be the easiest – after all, it doesn’t matter if AffiloTheme helps you set up squeeze pages, create awesome custom graphics, and manage your affiliate redirects (it does all those things!) if it’s not easy to use!”. AffiloTheme’s... [...]

The latest article on ‘Website Magazine’ is titled “Google Knowledge Graph’s Impact on SEO”. Travis Bliffen says, “Back in mid-2012 Google dropped yet another bombshell on the Web’s SEO experts: the Knowledge Graph (see: Website Magazine’s January issue, which includes Strategies to Avoid a Knowledge Grap-tastrophe). After the serious fall-out of 2011’s Google Panda algorithm update and the early-2012 Penguin changes shortly after, website owners, bloggers and content creators alike, cringe to think of the SEO implications of yet another change”. Google Knowledge Graph’s... [...]

The latest post on ‘ReadWrite’ is titled “Android Tops 2Q Sales In Smartphones, Tablets”. ReadWrite Editors say, “Android vendors are probably having a good day today, as two separate research reports indicate dominance in both the smartphone and tablet sectors for the second quarter of 2013. Kantar Worldpanel ComTech gave its read on the U.S. smartphone marketplace, indicating that Android held 51.5% of smartphone sales from April-June”. Android Tops 2Q Sales In Smartphones, Tablets ReadWrite  [...]

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