The latest article on ‘MarketingProfs’ is titled “Why You Should Make Follow-Up a Priority: Six Questions and Five Tips”. Rebecca Wilson says, “What is it that regularly blows apart business development efforts and causes marketing to fail? The lack of follow up. Every day of the week, the professionals we work with do a fabulous job of marketing their business to their target clients and influencers, but then they let themselves and their businesses down by failing to follow up. And, let’s face it, marketing, networking, and building connections without following them up makes... [...]

The latest ‘Web Marketing Today’ blog post is titled “Google Analytics ‘Events’ Track Downloads, Video Views”. Kevin Webster says, “Event tracking is one of Google Analytics most underutilized tools. From monitoring PDF downloads to video views, Event tracking counts the number of times a specific action takes place on a website, where that action might not create a unique page view. In a typical Google Analytics installation, a “page view” is generated whenever a visitor displays a specific, unique URL in his browser. As an example, a visitor that goes to “http://yourwebsite.com/home”... [...]

The latest ‘Econsultancy’ blog post is titled “Facebook’s new analytics tool: is it any good?”. Matt Owen says, “Facebook has recently begun beta testing updated page analytics with a swanky new look. I’ve been playing about with the new system over the weekend, and while there’s plenty to be said for the new aesthetic, is there really any more useful insight on offer here? Let’s take a look”. Facebook’s new analytics tool: is it any good? ‘Econsultancy’ Blog  [...]

The latest post on ‘Mashable’ is titled “Facebook Stock Comes Within 4 Cents of Its IPO Price”. Seth Fiegerman says, “Facebook’s stock nearly returned to its IPO price for the first time since the company went public on May 18, 2012. The stock hit $37.96 a share in late trading Tuesday, an increase of more than 7% on the day, following an impressive second quarter earnings report last week, which showed better-than-expected progress on mobile user growth and monetization”. Facebook Stock Comes Within 4 Cents of Its IPO Price Mashable.com  [...]

The latest article on HubSpot blog is titled “How to Create Marketing That’s Actually Helpful [Printable Checklist]”. Shannon Johnson says, “Have you noticed how your Facebook News Feed contains a stream of posts from your over-sharing aunt, your latest favorite band, the Whole Foods around the corner, that one popular girl from high school, and Yahoo! News? Now more than ever, brands are using the same digital real estate we all use to connect with peers, friends, and family to reach consumers”. How to Create Marketing That’s Actually Helpful [Printable Checklist] ... [...]

The latest MOZ blog post is titled “SEO Finds in Your Server Logs, Part 2: Optimizing for Googlebot”. Tim Resnik says, “Following up on a previous post about finding valuable SEO insights in your server logs, this post talks more specifically about using that data to optimize for Googlebot. Do you know how your crawl budget is allocated?”. SEO Finds in Your Server Logs, Part 2: Optimizing for Googlebot MOZ Blog  [...]

The latest article on Business Insider is titled “Advertising Stocks Hit Brand New Highs In Anticipation Of More Mergers”. Laura Stampler says, “Wall Street is still reacted to Sunday’s Publicis-Omnicom merger by driving up stock prices for competing companies in speculation that a wave of M&A might sweep the sector. Although Omnicom and Publicis didn’t see gains by closing bell yesterday, Interpublic and Havas saw their highest figures in years”. Advertising Stocks Hit Brand New Highs In Anticipation Of More Mergers Business Insider  [...]

This is our last chance to remind you about Experian’s webinar on Tuesday, July 31 at 1.00 pm ET. The topic of the webinar is “eHow: Using consumer insight to enhance content offerings and attract sales”. Experian team says, “Join Heather Luttrell, SVP of Strategic Insights at Demand Media and Brian McHugh, Client Solutions Partner at Experian Marketing Services as they discuss how Demand Media uses the audience segmentation and behavioral analysis from Experian Marketing Services to build smarter, more relevant content for eHow. Learn how Demand leverages Experian audience... [...]

The latest article on HubSpot blog is titled “The History of SEO, and a Glimpse Into Its Future [SlideShare]”. Kieran Flanagan says, “It’s hard to imagine a world without search engines. Even though they are only two decades old, search engines have given people superpowers with unlimited knowledge at their fingertips. And with this endless source of knowledge, many things in our lives have changed”. The History of SEO, and a Glimpse Into Its Future [SlideShare] HubSpot  [...]

The latest post on ‘Mashable’ is titled “Microsoft Asks Google to Take Down Microsoft.com”. Mashable team says, “Corporations are too busy these days to sniff out copyright infringements. Many rely on automated systems to generate Digital Millennium Copyright Act (DMCA) takedown requests. Microsoft, for example, uses LeakID, which resulted in a delightful faux pas: It tried to censor itself. The offending links listed in the complaint direct to the official Microsoft.com, encompassing various French-language product and technical support pages. So the company was right to be... [...]