The latest ‘Econsultancy’ blog post is titled “Six examples of brilliant marketing creative to enjoy with your coffee”. Ben Davis says, “Here on the Econsultancy blog, we’re going to start teasing you with details of the week-long siren of excellence and japes that is the Festival of Marketing (8-10th October in London). One of the many components of the Festival is PUNCH, the event where marketing meets the new creative. To quote our website, ‘in today’s increasingly saturated media landscape, creative power matters more than ever”. Six examples of... [...]

The latest ‘SEO Book’ blog post is titled “Pandas And Loyalty”. Peterd says, “SEOs debate ranking metrics over and over, but if there’s one thing for sure, it’s that Google no longer works the same way it used to. The fundamental shift in the past couple of years has been more emphasis on what could be characterized as engagement factors”. Pandas And Loyalty ‘SEO Book’ Blog  [...]

This is our second chance to tell you about MarketingProfs’ seminar with Jayson DeMers on Thursday, August 8 at 12.00 pm ET. The topic of the seminar is “SEO in 2013—Current Trends and Future Predictions”. MarketingProfs team says, “SEO is a quickly evolving field; in just the past two years, we’ve seen the entire industry shaken to its core, changing the tactics and strategies SEO professionals are using. But what, exactly, has changed? Which tactics and strategies are working now? Which ones will be working five years from now? In this PRO seminar, you’ll... [...]

This is our last chance to tell you about Experian’s webinar on Wednesday, July 31 at 1.00 pm EDT. The topic of the webinar is “eHow: Using consumer insight to enhance content offerings and attract sales”. Experian team says, “Reaching today’s hyper-connected consumer requires a strong, data-driven mobile plan. During this webinar, learn the latest research findings from two new mobile services – Simmons Connect and Hitwise Mobile – both of which provide marketers with the insights they need to identify their mobile consumers’ attitudes and behaviors.... [...]

The latest article on ‘MarketingProfs’ is titled “How Mobile Is Boosting Loyalty, Driving Sales”. Jen Quinlan says, “From personalized recommendations to loyalty points and promotions—mobile empowers shoppers. How are retailers as well as shoppers benefiting? Google finds that 53% of shoppers use their smartphone in-store to make price comparisons, and 90% use their phone for pre-shopping research“. How Mobile Is Boosting Loyalty, Driving Sales MarketingProfs  [...]

Third Door Media is hosting a webinar on Tuesday, August 20 at 1.00 pm EDT. The topic of the webinar is “How to Create & Measure Quality Content Your Audience & Search Engines Will Love”. The TDM team says, “Join Conductor’s Director of Research, Nathan Safran, as he explores the shift taking place when brands transition into publishers, regularly producing unique, quality content that acts as the bread to SEO’s peanut butter and social’s jelly. Come to this webinar to get insight into: Brands as Publishers: The multiple factors that have influenced a content paradigm... [...]

The latest article on  ‘Marketing Land’ is titled “5 Reasons Why Your Business Shouldn’t Be On Social Media”. Kelsey Jones says, “Many people who don’t truly understand social media believe they need to be on it “just because everyone else is.” However, there are several reasons why not participating in all types of social media could be okay for some companies, especially if they aren’t doing it correctly. Failing to follow social media best practices could actually dampen your online presence and brand sentiment”. 5 Reasons Why Your Business Shouldn’t... [...]

The latest article on ‘MarketingProfs’ is titled “Five Ways to Minimize Email List Unsubscribes”. Karen Talavera says, “Over the next several articles, I’ll be addressing a series of email marketing conundrums. A “conundrum” is a puzzling question or problem, and I have been asked about a few persistent ones on a regular basis since the email’s earliest days. These challenges seem to keep so many people up at night that they’re always worthy of discussion and a fresh perspective. So let’s begin with a classic: How do I prevent or minimize unsubscribes... [...]

A lot of backlinking strategies no longer have any SEO value and may even damage your SEO. But backlinks from authority sites are a different story. Authority blog commenting works for improving your ranking because the search engines know all of the comments and back links on these authority sites are individually moderated by the blog owner. Based on this insight, David Henry created Comment Commander Pro software to find you the authority blogs in your niche that accept comments and supply “do follow” links for their comment authors. These comments will become a key part of your... [...]

The latest article on Business Insider is titled “The Twitter Advertising Ecosystem Explained”. Josh Luger says, “Twitter’s advertising efforts are analogous to Facebook’s efforts. They are focused on in-stream ads, and also on leveraging naturally-occurring social activity on the site. This suggests something of an emerging consensus in social media advertising around the user stream as the ideal spot for ad placements and the focus of new ad products”. The Twitter Advertising Ecosystem Explained Business Insider  [...]