Silverpop has released a free ebook titled “Print Money Today: 7 Emails Marketers Should Automate to Drive Massive ROI”. The Silverpop team says, “As email marketers, you’re faced with a daunting threefold challenge: how to make your emails more relevant, how to drive more revenue, and how to do so while stretching your precious resources. Enter automated (“triggered”) email programs, which are typically the highest-performing approach for email marketers. Download our ebook and learn how automated emails can help you drive engagement and revenue”. Silverpop’s... [...]

The latest post on ‘Copyblogger’ Blog is titled “Which Works Better: List Posts or Stories? Let’s Ask a New York Times Editor”. Andy Crestodina says, “Ah, the list post. The cornerstone of so many great blogs, and an enduring source of horrible content around the web. Sometimes they’re well-researched, user-friendly, and incredibly useful. And sometimes … not. List posts are undeniably effective … and (at least at times) overused”. Which Works Better: List Posts or Stories? Let’s Ask a New York Times Editor ‘Copyblogger’ Blog  [...]

Experian is hosting a webinar on Tuesday, July 31 at 1.00 pm ET. The topic of the webinar is “eHow: Using consumer insight to enhance content offerings and attract sales”. Experian team says, “Join Heather Luttrell, SVP of Strategic Insights at Demand Media and Brian McHugh, Client Solutions Partner at Experian Marketing Services as they discuss how Demand Media uses the audience segmentation and behavioral analysis from Experian Marketing Services to build smarter, more relevant content for eHow. Learn how Demand leverages Experian audience data and consumer insights to inform... [...]

John Chow’s latest blog post is titled “Two Blogging Mistakes That Brought Me Success”. Chow says, “Costly mistakes can ruin your life, but does it mean that all mistakes are bad? This post is going to challenge everything you already know about making mistakes. Do you always see the ugly aspect of mistakes and conclude that nothing good will come out from that muddy water? Trust me, when I started blogging, I didn’t get it right”. Two Blogging Mistakes That Brought Me Success John Chow’s Blog  [...]

The latest ‘Aweber’ blog post is titled “Facebook Hashtags: Are They Worth Your Time?”. Rebekah Henson says, “Facebook users added hashtags to their posts #ironically. That is, until two weeks ago, when Facebook officially added support for hashtags. Now hashtags on Facebook are clickable and organize conversations across the social network. But does it mean anything for your business now that hashtags on Facebook mean something? Or are they just more noise to filter out?“. Facebook Hashtags: Are They Worth Your Time? Aweber Blog  [...]

The latest ‘MarketingExperiments’ blog post is titled “Marketing Analytics: Frequently asked questions about misunderstood and misinterpreted metrics”. Lauren Maki says, “At MECLABS, we begin the test planning process by looking at the available metrics. I’ve seen our discussion about metrics sometimes become more of a discussion about the definition of certain metric, rather than trying to piece together a data story and understand what that metric is trying to tell us about the customer. I’ve found if you asked three people, they each have a different definition of how bounce... [...]

The latest article on ‘Business 2 Community’ is titled “The Bare Bones of a Video Marketing Strategy”. Neil Davidson says, “The first step in any marketing strategy is to think about what your audience wants and what people need – and not just in relation to your product, but in general. What takes up their time? What causes them stress? By understanding that, you start to build up a picture of what is competing against you for their time and attention, and what “problems” you can create content around that will resonate with them and capture their attention. Once you... [...]

The latest article on ‘MarketingProfs’ is titled “Marketers Struggling With Real-Time Personalization”. Ayaz Nanji says, “Most marketers say they struggle to personalize content in real-time, even though 77% say real-time marketing is highly important to their organization, according to a recent report by Neolane and The Direct Marketing Association. Overall, marketers surveyed rate personalizing messages based on consumer behavior as their top challenge (60%), followed by marketing effectiveness/response rates (57%), improving customer retention (43%), harnessing Big Data (41%),... [...]

The latest post on ‘Mashable’ is titled “The 15 Fastest-Growing Internet Stocks”. Zoe Fox says, “Netflix leads public Internet companies with the fastest-growing stock prices in the last year. One year ago, on July 27, 2012, the stock closed at $58.92 per share. On Friday, it closed at $246.31, increasing 318% over the previous year. So if someone invested $100 in Netflix one year ago today, that would now be worth $418″. The 15 Fastest-Growing Internet Stocks Mashable.com  [...]

The latest article on Business Insider is titled “Facebook Has Finally Learned To Live By Steve Jobs’s Mantra”. Ira Kalb says, “On Thursday, Facebook shares jumped 30% on news that 2nd Quarter revenue increased 53% to $1.81 billion yielding earnings per share of 19¢, which is 26% higher than analysts expectations. Perhaps more importantly, mobile ad revenue was up 41% – erasing concerns about Facebook’s ability to sell advertising on mobile platforms. In fact, analysts at Goldman Sachs boosted the stock’s target price from $40 to $46. How did the same... [...]