The latest ‘Econsultancy’ blog post is titled “Three inspiring B2B marketing case studies”. Ben Davis says, “We get lots of request for examples of good B2Bmarketing, so here’s a trio for you and all your family. For this post, I’ve been taking a look back at our shortlisted B2B entries from The Digitals awards, which were handed out last month”. Three inspiring B2B marketing case studies ‘Econsultancy’ Blog [...]
The latest article on HubSpot blog is titled “Tumblr Shuts Down Popular Blogger: Who’s Next?”. Dan Lyons says, “Consider yourself warned: If you’re operating a blog on Tumblr and the site receives a complaint that you’ve used copyrighted material, it can — and will — shut down your account, erasing everything you’ve ever posted. That’s exactly what happened to a popular blogger who goes by the name Bohemea”. Tumblr Shuts Down Popular Blogger: Who’s Next? HubSpot [...]
The latest article on ‘Marketing Land’ is titled “4 Ways To Create Successful Social Media Content”. Arnie Kuenn says, “When developing a content marketing strategy, one of the most crucial aspects of the plan is often social media marketing. When content is created, it is usually produced with hopes of being shared across the Web, not only through internal marketing campaigns, but also organically on social media networks. It isn’t always as easy as it may seem to create content that people want to share. Generating buzz is difficult when a content piece isn’t... [...]
The latest article on ‘Website Magazine’ is titled “LinkedIn Follows Facebook Into Sponsored Updates”. Pete Prestipino says, “Regular visitors of the LinkedIn home page will soon notice that LinkedIn has started including sponsored updates in its primary news feed. The addition of the advertising option certainly complements LinkedIn’s mission to become the “definitive professional publishing platform” – but will it be effective for marketers? LinkedIn members already share content from 1.5 million publishers (as well as the 300 “luminaries” in its... [...]
The latest article on ‘MarketingProfs’ is titled “The Email Marketing Holiday Calendar [Infographic]”. Verónica Maria Jarski says, “Part of being a successful email marketer is planning. You don’t just see the month before you; you see the next month or two (in some cases, the whole year ahead). You know what months are your busiest and which ones require extra hard work. Some months, like those in the holiday season, require extra planning because of the deluge of competition in your subscribers’ inboxes. If you need help preparing for the holiday season (which isn’t... [...]
The latest article on ‘Business 2 Community’ is titled “10 Proven Ways To Get Your First 1,000 Followers”. Marc Guberti says, “When everyone first joins Twitter, they want more over 100 followers. Once someone gets 100 followers, they will want to have 1,000 followers. Getting the first 1,000 followers is more difficult than getting the first 100 followers because some of those 100 followers can be your friends and family. When you get 1,000 followers, you are going to have hundreds of people following you who aren’t your family or friend. Here are some of the methods that... [...]
The latest post on ‘Mashable’ is titled “Twitter CEO Commits NCAA Recruiting Violation on Twitter”. Sam Laird says, “Welcome to college sports in 2013. Twitter CEO and University of Michigan alum and supporter Dick Costolo appears to have committed an NCAA recruiting violation by contacting a Wolverines recruit — on, yes, Twitter of all places. Our story actually starts with Wilton Speight, a high school senior from Virginia who’s rated among the top college football prospects in the country and verbally committed to play for Michigan next fall”. Twitter CEO... [...]
The latest ‘Econsultancy’ blog post is titled “52% of agencies now offer a ‘full range of digital marketing services'”. David Moth says, “To be successful in the new multichannel and digital age businesses have to adopt an integrated approach to marketing. And as companies seek to join up what have often been siloed activities, agencies are moving towards a fuller service offering to cater for the increased demand. Data included in our new UK Search Engine Marketing Benchmark Report 2013 shows that more than half of agencies (52%) now offer a ‘full range... [...]
The latest article on Business Insider is titled “Why Pinterest Is Going To Start Tracking Users”. Laura Stampler says, “Pinterest announced on its blog today that it is going to start giving users a more “personalized” online experience. How? Tracking the websites users have “pinned” in order to suggest relevant boards. “So if you’re planning a party and have gone to lots of party sites recently, we’ll try to suggest boards to make your event a hit,” Pinterest explains on its blog”. Why Pinterest Is Going To Start Tracking Users ... [...]
The latest MOZ blog post is titled “The Key to Empowering your Marketing Team – Whiteboard Friday”. Rand Fishkin says, “In today’s Whiteboard Friday, Rand tackles the big challenges many internal marketing teams face, and outlines a way to bring structure and empowerment back to your marketers”. The Key to Empowering your Marketing Team – Whiteboard Friday MOZ Blog [...]