The latest post on ‘Mashable’ is titled “Facebook Fan Pages Spam Is a $200 Million Business”. Lorenzo Franceschi-Bicchierai says, “Spreading spam on Facebook Pages is a booming business of at least $200 million a year. And a single post that contains a spam link is worth from $13 to $58, depending on how many likes the Facebook page has, according to researchers. Independent researchers found 30,000 Facebook Pages (which used to be called “Fan Pages”) advertised on underground spam forums. Then they analyzed the Pages, looking for posts that contained keywords... [...]

The latest ‘Econsultancy’ blog post is titled “The hashtag: understand customers and remain in control”. Tom Whitny says, “Hashtags in social media marketing are overused and under-appreciated, but it also can be hard to measure the success of hashtag campaigns. Marketers need to do more than count likes and followers. They need to truly understand sentiment, language, tone of voice, and the trends of how conversations unfold, and campaigns are re-appropriated, around their chosen hashtag”. The hashtag: understand customers and remain in control ‘Econsultancy’... [...]

The latest article on HubSpot blog is titled “Creating Compelling Content in a Snoozeworthy Industry”. Dan Moyle says, “My name is Dan, and I’m addicted to inbound marketing. This works well for me because it happens to be my job. You see, I’m the marketing specialist for a mortgage bank based in southwest Michigan. Bored yet? Yes, home financing itself is a snoozeworthy industry. However, the ideas surrounding home financing can be very exciting to those who want to know about buying a home”. Creating Compelling Content in a Snoozeworthy Industry HubSpot  [...]

The latest article on  ‘Marketing Land’ is titled “10 Holiday Gift Guide Ideas For Email”. Cara Olson says, “Planning your holiday email campaigns? You should be. There are any number of tried and true approaches to engaging your subscribers over the holiday season. Gift guides, in particular, tend to be high performers. In fact, I strongly recommend that, rather than running just one gift guide campaign, you consider the following ideas to extend your gift guide campaigns throughout the season. Even better, several of the examples below combine multiple concepts... [...]

The latest post on ‘Mashable’ is titled “Amazon Takes Tax Fight to Supreme Court”. Brad Stone says, “It is perhaps the one remaining venue where Jeff Bezos has yet to emerge victorious: the Supreme Court. Now, he could even prove dominant there. Amazon petitioned the nation’s highest court on Wednesday to hear its challenge against a 2008 New York State law that requires online retailers to collect sales tax. The company has hired famed Washington, D.C., attorney Ted Olson to represent it. The online sales tax issue is maddeningly complex, and it is muddied even further by... [...]

The latest article on ‘Website Magazine’ is titled “Facebook Quality Checklist”. Matt Hensler says, “We all know the saying, “Content is King”, but what about quality vs. quantity? Quality is Queen and Facebook is onto it. Facebook recently announced its new algorithm would focus on “high quality content”. Just as search engines pride themselves on delivering the right content to the right people at the right time, Facebook is following suit. In the next few weeks, Facebook users should start to see content that is more relevant in their news feeds. This update directly affects... [...]

The latest article on HubSpot blog is titled “How to Create an Infographic in an Hour or Less [5 Free PPT Templates]”. Pamela Vaughan says, “Wouldn’t it be great if you could create an infographic as quickly as a regular ole text-based blog post? Unfortunately, the reality is that visual content like this usually takes a lot more time, effort, and let’s face it — skill — than the written word. Usually“. How to Create an Infographic in an Hour or Less [5 Free PPT Templates] HubSpot  [...]

The latest post on ‘Mashable’ is titled “Can Twitter Make ‘T-Commerce’ a Thing?”. Lauren Indvik says, “On Tuesday, Twitter announced that it has hired its first head of commerce, former Ticketmaster President Nathan Hubbard, a sign that the microblogging network is looking to lure more retailers to its advertising platform by improving purchase conversions. In an interview with Mashable, Hubbard said Twitter is looking to make shopping from Twitter more efficient: Instead of clicking on a link to purchase, say, an e-book or a sweater, users could complete a transaction... [...]

The latest article on  ‘Marketing Land’ is titled “Forecast: Mobile To Be 48 Percent Of Display Revenue By 2017”. Kelsey Jones says, “Data aggregator eMarketer has published a revised set of ad-revenue forecasts with anemphasis on mobile. The firm projects that mobile advertising will account for an increasing share of display revenue and represent nearly 50 percent ($14.5 billion) of all display advertising by 2017. Google will capture more than 50 percent of global mobile ad revenue this year; Facebook is gaining, however. According to eMarketer, Facebook’s... [...]

The latest article on Business Insider is titled “Google Already Takes A Majority Of All Mobile Ad Dollars — Everyone Else Gets Crumbs”. Jim Edwards says, “Google will again take a majority – 53% — of all mobile ad dollars this year, according to eMarketer, the research company. It’s the second year in a row that Google has dominated mobile advertising. And it’s the second year in a row that Google’s competitors for mobile ad dollars — Facebook, Twitter, Pandora, Millennial Media, and others — look like minnows compared to the search giant”. Google... [...]