The latest article on HubSpot blog is titled “New Benchmark Data Reveals the Secrets to Successful Website Redesigns”. Rachel Sprung says, “Planning a website redesign can be pretty daunting. After all, we’ve all heard the nightmares about the “website redesign gone wrong.” (Or lived them.) There’s the company who went way over budget. There’s the company who had to quit half waythrough due to the lack of resources. And of course, there’s the company who was working until midnight every night to stay on deadline. Why would anyone EVER want... [...]

The latest post on ‘Mashable’ is titled “Email Providers Build Service to Protect Your Inbox From the NSA”. Lorenzo Franceschi-Bicchierai says, “In August, Ladar Levison, the founder of Lavabit — the email service provider allegedly used by Edward Snowden — decided to shut down the entire company rather than comply with abroad surveillance request.A few hours later, spooked by Levison’s extreme move, private communications startup Silent Circle abruptly and preemptively shut down its own email service, too“. Email Providers Build Service to Protect Your Inbox... [...]

The latest ‘Econsultancy’ blog post is titled “Satisfaction with conversion rates has increased for the first time in four years”. Monica Savut says, “Over a quarter (28%) of companies are satisfied with their conversion rates (either ‘very’ or ‘quite’ satisfied), up by 6% since 2012 and the highest level since 2009.  Addtionally, around three-quarters (73%, up from 65% in 2012) indicate they have seen an improvement in conversion rates in the last 12 months The fifth annual Conversion Rate Optimization Report, produced in association with RedEye,... [...]

The latest article on ‘MarketingProfs’ is titled “Three ‘Light Bulb Moments’ to Illuminate Social Marketing Success”. Marko Muellner says, “The “total time spent on social media in the US across PCs and mobile devices increased 37 percent to 121 billion minutes in July 2012, compared to 88 billion in July 2011,” Nielsen last year reported, adding that “consumers’ time spent with social media on mobile apps and the mobile Web has increased 63 percent in 2012, compared to the same period last year.” Obviously, growing adoption especially of smartphones... [...]

The latest article on HubSpot blog is titled “13 Spooky Stats to Scare Your Boss Into Better Marketing”. Shannon Johnson says, “A multi-platform digital omnivore with a flamingo hat on — that is my Halloween costume this year. Aside from the flamingo hat, I look strikingly similar to my everyday self. Maybe you perused Pinterest for costume inspiration and then actually put effort toward creating one. I, on the other hand, did neither of those things, but serendipitously found costume inspiration in the depths of a comScore mobile marketing report“. 13 Spooky Stats... [...]

The latest ‘Econsultancy’ blog post is titled “New Google Plus custom URLs: more than meets the eye”. Andrew Isidoro says, “With Google+ now allowing users to customise their user profiles many are flocking to get their custom vanity URL. However, how many have read the “payment” section of the new terms of use?”. New Google Plus custom URLs: more than meets the eye ‘Econsultancy’ Blog  [...]

The latest post on ‘Mashable’ is titled “Neustar Buys Ad-Tech Firm Aggregate Knowledge for $119 Million”. Todd Wasserman says, “Neustar announced on Wednesday that it had purchased Aggregate Knowledge, a 7-year-old ad-tech firm, for $119 million.Although the companies didn’t disclose financial terms of the deal, AdExchanger reported that Neustar paid $119 million in cash. Neustar describes itself as a “neutral provider of real-time information and analysis to the communications services, financial services, retail, and media and advertising sectors.” Formed... [...]

The latest article on ‘The Forrester Blog’ is titled “Balance Trust With Targeting In Social Reach Marketing”. Zachary Reiss-Davis says, “Your customers don’t come to website or your own social channels (such as your Facebook brand page) to discover whether what you offer meets a need or fulfills a desire they have.  Instead, people discover you mostly through ads and word of mouth (WOM).  To spread your message to a new audience, update your understanding of “reach channels” to include not only traditional tactics such as TV, search, and print but also the three... [...]

The latest article on  ‘Marketing Land’ is titled “Facebook: 20 Million Small Businesses Have Pages, Small Fraction Are Advertisers”. Matt McGee says, “Facebook has reached another milestone: 20 million small businesses are using Facebook Pages. But only a small fraction of those are spending money on any of Facebook’s ad products. That’s the word from Facebook COO Sheryl Sandberg, who shared the data during today’s Q3 earnings call. The company’s report focused, as it is usually does, on mobile and user growth, but small business growth is no less important... [...]

The latest article on ‘Business 2 Community’ is titled “How Does Google’s Hummingbird Update Impact Social Media Marketers?”. Marcela De Vivo says, “Google recently launched a new algorithm, code-named Hummingbird, that was designed to answer more complex queries and present more in-depth knowledge to users. Launched over a month ago, Google’s Hummingbird is its largest algorithm overhaul in 10 years. At a press conference announcing the change, Google explained that the new algorithm is smarter, able to understand complex queries and return more relevant answers. They... [...]