The latest ‘Econsultancy’ blog post is titled “Five persuasive web design techniques to increase conversions”. Christopher Ratcliff says, “People trust what they see far more than what they hear. The human brain processes visuals 50 times faster than text. It’s much easier to persuade someone into action through visual stimulus than by merely talking to them or providing a text document. The same goes for your ecommerce site. At Searchlove yesterday, Conversion XL’s public face and conversion optimisation expert Peep Laja delivered his ideas onwhat your site... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “2 Twitter Changes Making Life Easier for Big Brands″. Baer says, “In this bandwidth-challenged-from-a-hotel edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new move to enable direct messages to be sent and received even if both parties are not following one another. This has always been one of the quirks of Twitter, that you had to “follow back” to exchange DMs. In some ways”. 2 Twitter Changes Making Life Easier for Big Brands Jay Baer’s ‘Convince & Convert’ Blog  [...]

The latest MOZ blog post is titled “Case Study: White-Hat Link Building in the Gambling Industry”. Sam Miranda says, “White-hat link building (an admittedly contentious term) is possible. In this post I’m going to outline four strategies that I have obtained from my experiences of content marketing, specifically guest posting (for want of a better term) for a gambling affiliate website”. Case Study: White-Hat Link Building in the Gambling Industry MOZ Blog  [...]

The latest post on ‘Copyblogger’ Blog is titled “5 Ways to Protect Your Entrepreneurial Confidence”. Sonia Simone says, “I know I told you your audience was your most important business asset. And I stand by that — if we’re talking about something that exists outside of yourself. But there’s an internal, mental asset that you need to develop and protect if you’re going to do all the rest of it. (Develop your audience, produce top-notch contentthat solves real problems, make compelling offers, grow and sustain a great business.) Business coach Dan Sullivan has said that as... [...]

John Chow’s latest blog post is titled “Why Your Business Should Be Blogging”. Chow says, “Many people do not recognize the value of blogging. They assume that it is just a way to post news about their website or business. While this is true, there is a lot more that a blog is capable of doing for the purposes of marketing. Blogs have a way of taking on lives of their own. Above the business and marketing aspect of blogging, blogs can change the face of the writer, or anyone who contributes to the blog on a regular basis”. Why Your Business Should Be Blogging John Chow’s Blog  [...]

MarketingSherpa has published an article titled “Email Deliverability: 8 tactics help you overcome rising B2B challenges”. Allison Banko says, “There are plenty of layers to permeate when it comes to deliverability. In the B2B market, those layers thicken. You bear a bulk of ongoing challenges including a longer sales cycle, complex reputation score hurdles and high employee turnover, resulting in multiple inactive email addresses. When you read about deliverability overall, most tips and tricks are designed for the B2C marketer. However, in this how-to article, we’ve tailored... [...]

This is our last chance to tell you about Website Magazine’s webinar on Thursday, October 31 at 2.00 pm ET. The topic of the webinar is “Ten New Rules for SEO Success Today”. The ‘Website Magazine’ team says, “Learn SEO strategies that companies of all sizes can use to increase site visibility, increase the number of visitors coming to their site, and most importantly – improve conversion rates. The rules change constantly; this webinar will bring you up to date on best practices for SEO in today’s rapidly evolving world. Join Martin Laetsch, Director of Online... [...]

The latest post on ‘Mashable’ is titled “Report: Bing Unveils Monster-Sized Search Ads”. Kurt Wagner says, “Bing is making sure that you never, ever miss an ad again.Microsoft‘s search engine is offering advertisers “Hero Ads,” or full-page ads, which come up when a user searches a specific company by name, according to Larry Kim, the chief technology officer of search marketing company Wordstream. If you search for “Home Depot,” “RadioShack” or “Walt Disney World” on Bing, for example, you might come face-to-face with... [...]

The latest ‘Econsultancy’ blog post is titled “Twitter network analysis: identifying influencers and innovators”. Andrew Lamb says, “In my last post I introduced the Econsultancy network, a map of the follower relationships between 3,930 users talking about the brand, sharing links, and tweeting at the official @econsultancy account. I pointed out that it was pretty remarkable that all these users talking about Econsultancy are bound together in a web of follow relationships, despite not necessarily sharing anything else in common. But how can we use this network... [...]

The latest ‘Econsultancy’ blog post is titled “Why copy is Amazon’s secret sauce”. Arjan Haring says, “Many experts assume the social recommendation system is its killer feature. But what exactly about this feature makes it so? What in fact is the magic sauce of Amazon? Sure, there is some predictive value in keeping track of many different variables. There always is. It’s Amazon’s best kept secret. But I am guessing it’s not only a secret for people outside of Amazon. If you would ask me what the most persuasive ingredient is of the sauce, I would say... [...]