The latest MOZ blog post is titled “Moz’s 2013 Year in Review: More Than You Ever Wanted to Know About Moz, and Then Even More”. Sarah Bird says, “Time for the 2013 end-of-year wrap-up. You can read Rand’s 2012 wrap-up here. The “T” in TAGFEE is for “Transparency,” so let’s get this show started. This is a long post. Here are some convenient links to whatever tickles your fancy: Four Big Investments in 2013 Community & Customers“. Moz’s 2013 Year in Review: More Than You Ever Wanted to Know About Moz, and Then Even More MOZ Blog  [...]

The latest article on HubSpot blog is titled “Non-Branded Content Sites: Tasteful Tactic or Covert Cover-up?”. Brianne Rush says, “Brands as publishers: This movement has basically promised to save brands, journalists and marketers alike, and with so many companies jumping on board, it’s transformed from a trend to a survival tactic. From Red Bull’s Red Bulletin to OPEN Forum by American Express, brands are shouting from digital rooftops that they have useful or entertaining content for their readers, all of which is perfectly aligned with the brands’ agendas. Some... [...]

The latest post on ‘Copyblogger’ Blog is titled “A 3-Step Formula for Captivating Your Audience With a Few Opening Lines”. Henneke says, “
You’ve worked so hard. You’ve written an incredibly helpful post. You know your audience will be delighted, as your tips are easy to implement and you’ve proven they work. You’ve tweaked and polished until you found the perfect headline. It grabs attention. It arouses curiosity. It’s powerful. You’re happy. But then a nagging doubt creeps in“. A 3-Step Formula for Captivating Your Audience With a Few Opening Lines ‘Copyblogger’... [...]

The latest article on  ‘Marketing Land’ is titled “The Kaleidoscopic Marketing Technology Landscape”. Scott Brinker says, “Marketing is thriving. Budgets are growing. Responsibilities are growing. Influence in the C-suite is growing. And the marketing technology landscape — an amazing array of software products that are built to empower the modern marketer — is growing, too“. The Kaleidoscopic Marketing Technology Landscape Marketing Land  [...]

The latest article on ‘Website Magazine’ is titled “Evaluating the ROI of a Performance Marketing Campaign”. Matt Swan says, “The customer path to conversion is a complex journey and one that spans across a number of touch points. As a result, it is becoming increasingly challenging for advertisers to attribute sales to a specific channel. In order to establish the ROI associated with each channel, it is important to understand the influence of each leading to the customer’s eventual purchasing decision. When looking at executing an effective attribution model, key factors must... [...]

The latest article on ‘Business 2 Community’ is titled “Five Powerful Offline SEO Tactics”. Phil Singleton says, “SEO is not just something that you do through a keyboard.  There are many offline tactics and actions you can take that may help with your website’s search engine visibility. Registered Trademark: Kansas City SEO® 1. Register your trademarks with the USPTO.  While there is no data or study correlating higher organic rankings with trademark registration, there is substantial data and many studies that point a possible correlation between online brand strength... [...]

The latest post on ‘ReadWrite’ is titled “Terminator No More: Google Glass Gets A Makeover”. Taylor Hatmaker says, “For nearly a year, Google Glass Explorers who lacked 20/20 vision—or didn’t feel like getting crafty with duct tape—were left high and dry with no way to make Glass play nice with prescription lenses. That functionality was among the device’s most requested features—and now it’s here. As the company announced on Google+, Glass-friendly frames are now available in Google’s online Glass store. The online storefront stocks Glass itself (still an astronomical... [...]

The latest post on ‘Mashable’ is titled “Facebook Mobile Ads Now Account for Majority of Ad Revenue”. Seth Fiegerman says, “More than a year and a half after investors and analysts first raised concerns about Facebook’s potential to monetize on mobile, it appears those concerns can finally be put to rest.Facebook revealed on Wednesday that mobile ads accounted for 53% of its total ad revenue in the fourth quarter of 2013, the first time that number has topped 50%. The company had come just shy of that in the previous quarter, with mobile ads account for 49% of total ad... [...]

Credibility is key to success as a marketing consultant. Offline businesses, in particular, are bombarded, almost daily, with brochures, emails, and phone calls from people who want to help them get online. If you are pursuing this niche, you need tools that will establish you are a trustworthy, knowledgeable, expert they will like doing business with. To do that, you need to focus on them and their need for clients/customers. Show them the return on their investment in your services, and they will be interested. Bob Donovan and Chris Huish have a solution for the consultant’s credibility... [...]

Business 2 Community is hosting a webinar with Laurie Hood on Thursday, January 30 at 2.00 pm ET. The topic of the webinar is “2014 Digital Marketing Trends: What Every Marketer Needs To Know”. The ‘Business 2 Community’ team says, “In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users? Nir Eyal, a two-time Silicon... [...]