The latest ‘Econsultancy’ blog post is titled “How trust signals can double your conversions”. Jan Vels Jensen says, “The role customer reviews are playing on the conversion landscape is increasing significantly, with more shoppers looking to friends and peers for guidance on purchasing decisions.  However, reviews are just one factor, and there are other ways to reassure your customers that they are safe when shopping with you“. How trust signals can double your conversions ‘Econsultancy’ Blog  [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How to Treat Your Bloggers Like Rock Stars″. Baer says, “Yesterday, I discussed the power of blogger outreach and how Char-Broil does an exemplary job with mutually beneficial connections. In order to achieve and implement these crucial relationships like Char-Broil does, it’s important to understand exactly what makes for a successful relationship with the bloggers who move your brand forward. The writer in me loves”. How to Treat Your Bloggers Like Rock Stars Jay Baer’s ‘Convince & Convert’ Blog  [...]

Brennen Noble is holding a “pre-launch sale” on his new software, Notification Ninja. This is a WordPress plugin that lets you present sophisticated messages to your site visitors, even after they have gone elsewhere. For example, if you are selling an item sold by other merchants as well, people will Google the item and click on each results link to price-shop, looking for the best deal, opening each link in a separate tab until they find the best deal. They come to your site, see your price, and go on to another site to compare. If they leave the window or tab open where your site... [...]

The latest ‘Aweber’ blog post is titled “Facebook: Friends’ Posts Trump Marketing Messages”. Joe Cotellese says, “Facebook Pages are a great way to connect with your fans, but remember, at any point, Facebook can decide what to do with the content you post to your Page. Recently, Facebook tweaked the Newsfeed algorithm so that it prioritizes text posts from friends above text posts from Pages”. Facebook: Friends’ Posts Trump Marketing Messages Aweber Blog  [...]

MarketingSherpa has released a case study titled “Customer-centric Marketing: Survey program turned 30% of unsatisfied software customers into brand advocates”. David Kirkpatrick says, “Eight years ago, software company Sage North America determined it needed to become more customer-centric. The company tracked customer satisfaction, but not loyalty. In a number of years, Sage created a customer survey program that measured sentiment and put internal programs in place to promote loyalty from its customer base. Discover the process and programs Sage developed that led to a 275%... [...]

The latest ‘Econsultancy’ blog post is titled “Three unique B2B marketing campaigns”. Ben Davis says, “We are regularly asked for more B2B examples of great marketing campaigns. B2B is one of the categories in the annual Digitals awards handed out by Econsultancy. So, I thought I’d revisit the spring 2013 shortlist and pick out some B2B nominees that haven’t made it on to the blog yet. Here are three campaigns that are unique, for one reason or another. Perhaps a unique client, idea or business gain. Let me know what you think, or leave your own examples... [...]

Just one final reminder that in less than 24 hours the special deal on Covert PinPress 2.0 will be taken down and the price will revert to its normal $97. Also the free bonus with over $1,900 worth of quality internet marketing products will be gone forever. If you need a fresh look for your WP site, there’s no more time for delay. But the discounted price is only valid until the count-down on this page hits zero. Covert PinPress builds your site to operate like Pinterest, the trendy fast growing social network. On Pinterest and on your new site, visitors see a collection of images . The... [...]

The latest post on ‘Mashable’ is titled “Facebook’s Record-Setting Q4 Earnings in Charts”. Kurt Wagner says, “As expected, Facebook posted its best-yet quarter for revenues, profits, and user totals Wednesday, beating Wall Street estimates once again.The Q4 figures also included news that Facebook’s mobile advertising now makes up more than half of its revenue: 53% comes from mobile advertising. That’s up 4% over last quarter. Here’s how Facebook’s record-breaking quarter looks in chart-form“. Facebook’s Record-Setting Q4 Earnings in... [...]

The latest article on ‘Business 2 Community’ is titled “Why Consistent Blog Content Boosts SEO & Builds Authority”. Dechay Watts says, “One of the most helpful SEO practices a marketer can do for a business is to blog once a week. As an inbound marketing agency, we recommend this practice for every client. The clients that take us up on this advice and let us implement a weekly blog for them see traffic to their site increase within 6 months. Most see traffic double within a year. As this graph shows, the organic traffic to one client site nearly tripled last year“. Why... [...]

The latest post on ‘ReadWrite’ is titled “Facebook’s Continued Mobile Push Is Paying Off”. Selena Larson says, “Facebook’s mobile advertising revenue surpassed desktop advertising for the first time, the company said during Thursday’sfourth quarter earnings call. Additionally, Facebook’s mobile monthly active users continue to grow, with 945 million mobile MAUs, up from 680 million at the same time last year. Overall, Facebook has 1.23 billion monthly active users between both desktop and mobile. Mobile ad revenue now accounts for 53 percent of total advertising... [...]