Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Blog Rescue: 7 Common Problems with Corporate Blogs″. Baer says, “If you’re reading this blog, it means that you’re doing a lot right. Your company, brand or client is already on all relevant social media platforms. You’re thinking in terms of editorial calendars and themes. You develop contests and offer your audience Youtility. You’ve got a robust digital presence with eye-catching videos, maybe even a podcast, and of course the requisite corporate blog. Maybe you’re feeling like that blog isn’t doing... [...]

The latest MOZ blog post is titled “#MozCon 2014: Everything You Want to Know (Including the Kitchen Sink)”. Eric McGillivray says, “MozCon is five months away! What?! And besides my daily countdown to MozCon, provided by the lovely Sha Menz, many of you out there have asked for the juicy details of what we’re planning this year. This year, MozCon is July 14-16 at the Washington State Convention Center. But before I dive further down: If you’re already planning on coming to MozCon, but haven’t bought your ticket (or your team’s tickets), do it now! Seriously,... [...]

The latest post on ‘Copyblogger’ Blog is titled “Why the New Rainmaker is a New Media Producer”. Brian Clark says, “
Back in the day, the Big Dream of any creator involved striking a deal with a name like Random House, Warner Brothers, or Atlantic Records. Signing a deal with one of those immortal entities was considered the gold ring, the opening of the only door to independence, respect, and success in media and entertainment. Then, in the course of less than twenty years, the Internet obliterated those power structures, leaving creators of all kinds — for better or worse... [...]

MarketingSherpa has released a case study titled “B2C Web Optimization: 23% lift in conversions by optimizing step one of funnel”. Allison Banko says, “Friction upfront can be a saving grace if, for example, you’re stepping onto a patch of ice. However, it can serve as quite the opposite when it comes to marketing. If your customers are confronted with friction early on, it can cost you countless conversions. By optimizing step one of its sign-up funnel, 1-800-DENTIST lifted conversions by 23% in less than a week. Today’s MarketingSherpa B2C case study reveals how“. B2C... [...]

The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: 3 letters to drive subject line success”. Allison Banko says, “It’s tried and true: Personalization works in marketing. You know this already – approach your consumers as individuals and reap compelling results. However, tailoring campaigns can call for plenty of pain and patience along the way due to the journey of implementing new technology and complex techniques. But the attendees in the General Session Room of the Aria Resort & Casino Las Vegas atMarketingSherpa Email Summit 2014 learned that there’s... [...]

The ‘Computer World’ has reported on Google’s plan for expansion of its gigabit-speed Fiber Internet service in 34 US cities. Martyn Williams says, “Google has chosen 34 cities across the U.S. as the next sites for possible expansion of its gigabit-speed Fiber Internet service. The cities encompass nine metro areas and include Salt Lake City; San Antonio; Nashville, Tennessee; Charlotte, North Carolina; clusters of cities around Silicon Valley, including Mountain View where Google has its headquarters; Atlanta; Portland, Oregon; Phoenix; and Raleigh-Durham, North Carolina. The... [...]

The latest ‘Econsultancy’ blog post is titled “Digital marketing strategy: how to get started”. Jo Hill says, “One of my specialisms is digital strategy. So I read a lot about strategy, and digital, and digital strategy. In doing so I consistently find that the term has many interpretations in the digital world, meaning that digital marketing discussion forums are full of people asking where to start with crafting their own strategy. Those same discussion forums are often flooded with responses that are blatant and biased sales tactics rather than genuinely helpful... [...]

The latest post on ‘Mashable’ is titled “What the FCC Net Neutrality Proposal Means for Your Internet”. Fran Berkman says, “The chairman of Federal Communications Commission, Tom Wheeler, unveiled a plan to reinstitute net neutrality, the concept that Internet service providers can’t favor one website’s traffic over another. Rather than appeal a recent court decision that struck down net neutrality and could change the Internet as we know it, Wheeler is instead attempting to write new rules to fortify the open Internet. He outlined this proposal in an extended announcement released... [...]

The latest post on ‘ReadWrite’ is titled “Why The Facebook-WhatsApp Deal Is Bad For Users”. Selena Larson says, “In Facebook’s $19 billion purchase of WhatsApp, the world’s most popular messaging application, it’s easy to see who comes out on top. Less clear is who will wind up getting the shaft, though it seems highly likely that WhatsApp’s users are going to come out on the losing end. The deal nets the social network a fast-growing, international user base and some street cred in the burgeoning global-messaging market, where Facebook had long been a marginal... [...]

The latest article on  ‘Marketing Land’ is titled “Boost Your Social Strategy With SEO Data”. Steve Olenski says, “We all know that a great social strategy can help your SEO efforts — gaining visibility and shares, helping create relationships, etc. — but thinking about things the other way around is a little bit trickier. In other words, can you use your SEO data to help improve your social media strategy? Although this method isn’t quite as popular amongst small business owners, it absolutely can help. Your SEO data is full of interesting facts and trends... [...]