The latest ‘Econsultancy’ blog post is titled “Negative SEO: still taboo or becoming an accepted practice?”. Chris Bishop says, “It can sometimes get a bit murky in the digital marketing world, with slander, extortion and Google penalties all potential weapons for practitioners of negative SEO. This article aims to look at the current state of negative SEO, its place in the industry, how search engines are reacting/might react and significantly, ways to proactively detect negative SEO“. Negative SEO: still taboo or becoming an accepted practice? ‘Econsultancy’... [...]

The latest post on ‘Mashable’ is titled “Google Launches Project Tango, a 3D Sensor-Enabled Smartphone”. Karissa Bell says, “Google announced an experimental Android-powered smartphone with powerful 3D sensors called Project Tango on Thursday. The phone is the latest project out of Google’s Advanced Technology and Projects (ATAP) group. “The goal of Project Tango is to give mobile devices a human-scale understanding of space and motion,” Johnny Lee, ATAP’s technical program lead, wrote in a Google+ postannouncing the project“. Google Launches... [...]

The latest article on ‘Business 2 Community’ is titled “The Future of Sales: 5 Predictions from LinkedIn’s SVP of Sales, Mike Gamson”. Lauren Licata says, “When Mike Gamson was initially courted by an old colleague and asked to join the budding team at LinkedIn he declined the offer. A few months later he was persuaded to make the flight from Chicago to Silicon Valley and there began his long-term, long-distance relationship with the professional networking market leader, LinkedIn. Currently Mike Gamson serves as the SVP of Sales at LinkedIn and as an advisor to Base. At... [...]

The latest ‘Web Marketing Today’ blog post is titled “Landing Page Analysis in Google Analytics”. Melissa Mackey says, “Business websites typically have conversion goals for their visitors to act on. Whether it’s purchasing a product, filling out a form for more information, or signing up for a webinar, the initial step in the path to goal completion is a landing page, the first page a visitor encounters on the site. Google Analytics measures the effectiveness of this first impression by calculating the number of goal completions — i.e., “Goals” created in Analytics — against... [...]

The latest post on ‘ReadWrite’ is titled “Google I/O 2014 Will Be Happening In Late June”. Dan Rowinski says, “Google I/O is coming at the end of June. The biggest developer conference of the year for Google was announced today by the company’s head of Android and Chrome platforms Sundar Pichai in a posting to his Google+ profile. This year Google I/O will take place at Moscone West in San Francisco from June 25-26. I/O comes about a month later this year than it did last year but at about the same time as it did in 2012“. Google I/O 2014 Will Be Happening In Late June ReadWrite  [...]

Dan Kennedy is the “marketer’s marketer”. Think of any big name on the internet marketing business or direct marketing business, and that person is likely to have been trained by Dan Kennedy> His conferences and workshops are sold out constantly, even though they cost $Thousands to attend. He is preparing to release a new training package next week, called “Magnetic Marketing Training. To make sure people are thinking about what he can offer, he is starting to provide free training for us. IM NewsWatch is including an excerpt of a recent training article by Dan. You will... [...]

The latest article on  ‘Marketing Land’ is titled “Report: 60 Percent Of Internet Access Is Mostly Mobile”. Greg Sterling says, “In a new global Mobile Media Consumption report, ad networkInMobi asserts that, outside the US and UK, mobile media time spent now exceeds TV. However in the US, TV is still the top screen. The Mobile Media Consumption research was conducted by Decision Fuel and OnDevice Research and had roughly 14,000 respondents in 14 countries. In emerging and especially less affluent markets, the InMobi report also confirms that mobile media... [...]

The latest post on ‘Experian Marketing Forward’ Blog is titled “Use social gaming sites to engage young trendsetters”. Pamela Robertson says, “It’s no secret that smart segmentation leads to greater Web marketing success. One of the areas we cover in our soon-to-be-released 2014 Digital Marketer Report is the rapid growth of social gaming sites. Below is an excerpt from the report that explains why marketers should be paying attention to this opportunity. Social gaming sites dominate the list of fastest growing social networking and forums. In fact, six of the 10 fastest growing... [...]

The latest article on HubSpot blog is titled “How to Optimize Your Page Titles for Mobile Search”. Rebecca Churt says, “Mobile continues to change the way that we search, explore, and shop, and as consumer behavior comes further into focus, there are clear opportunities for marketers to take advantage. Mobile is always on for consumers, so marketers need to make sure their mobile search strategies are reaching people in these different search contexts. According to the Mobile Movement, a study by Google, 77% of smart phone users visit search engines. And page titles are the... [...]

It’s true Bill Gates knew a little about programming, but Lou Gerstner didn’t, and he converted IBM from simply a hardware company into one of the mightiest software companies of the 20th century. You can build your own software company, too, even if you have no technical skills. Management skills and marketing skills are more important for software companies than the technical skills. Technical skills can be hired from freelance programmers, but your management vision is what ultimately leads your company (software company or otherwise) to success. Do you see a gap in the tools you... [...]