The latest post on ‘Mashable’ is titled “The Blogger’s Meal Plan: 5 Secrets for Well-Balanced Content”. Rebecca Hiscott says, “Audience engagement is the definitive measure of a blog’s success, whether you’re blogging for a marketing firm or simply to indulge your own interests. You’ve probably watched as some posts go viral while others sit quietly in the corner. But engaging a readership doesn’t mean churning out clickable links. By all accounts, your blog needs substance. It needs to nourish your readers. LinkedIn Marketing Solutions recommends... [...]

The latest ‘Econsultancy’ blog post is titled “Digital marketers plan to invest in CRM, analytics and email in 2014”. David Moth says, “Just over two-thirds (70%) of businesses are planning to increase investment in digital marketing technology in 2014, according to a new report from Econsultancy and Responsys. In comparison just 2% of businesses will decrease their level of spending while 28% will maintain the same level of investment. These figures, which come from the Marketing Budgets Report 2014, are largely consistent with the findings from last year’s survey... [...]

Offline clients (and online clients, too, for that matter) like to see their websites on page 1 of Google. If you could get your clients’ videos on page 1 of Google search for virtually any keyword for their niche, your services would be worth top dollar (or pound, etc.) Especially, if you could do it without any complexity or hard work, this could be a major help for your consulting business. Devin Zander and Wyatt Jozwowski from Money Mindset SEO have been ranking videos for a long time. Their system, Video Vantage Pro, for using videos to gain page 1 in Google seems to be top-notch. In a day... [...]

The latest MOZ blog post is titled “Why Your Brand Shouldn’t Fear Assigning Authorship”. Mark Traphagen says, “Over the past two years I’ve spoken at numerous conferences and written articles beyond counting (including one here at Moz) on the subject of Google Authorship and author authority online. By far the most frequently asked questions I get on the topic are from brands fretting over whether or not to allow individuals to become brand representative authorities. Typical forms of these questions include: Wouldn’t it be better for our content to be branded with our... [...]

John Chow’s latest blog post is titled “Dear Blogger: You Need To Think Big!”. Chow says, “Yes, the time has come for you to realize your goals. Blogging can be profitable and sustainable if you learn to explore. It doesn’t matter what’s happening to you right now, how much you made last month or the number of visitors your blog generates monthly. What matters is your ability to see beyond where you’re right now. In other words, you need to”. Dear Blogger: You Need To Think Big! John Chow’s Blog  [...]

The latest article on ‘Website Magazine’ is titled “Is Sellvana Your Next E-Commerce Solution?”. Pete Prestipino says, “There’s a new e-commerce contender and it could just be your next retail platform of choice.  Sellvana, which recently took on $5 million in funding, is an open source solution created by Boris Gurvich (the original Lead Technical Architect of Magento) that hopes to remove all the “technical roadblocks” for merchants, developers and designers. “The established generation of open source e-commerce platforms has not aged gracefully –... [...]

The latest post on ‘Copyblogger’ Blog is titled “Do You Want Your Website To Tell a Better Story?”. Jerod Morris says, “
Paralyzed. That’s how you feel some of the time, maybe a lot of time, when you sit down todeliver your message to your audience. How do I know? Because it’s how I feel some of the time (okay, a lot of time) too. You want to tell a story. I want to tell a story. But so often when we tell stories on the Internet, our words have to do all the heavy lifting. That’s pressure“. Do You Want Your Website To Tell a Better Story? ‘Copyblogger’ Blog  [...]

The latest article on  ‘Marketing Land’ is titled “E-commerce Sales Up 8% In January, With 20% Of Mobile Orders Happening On An Android”. Amy Gesenhues says, “Marketing analytics firm Custora says US e-commerce sales were up eight percent this January over January 2013. While combined offline and online transactions were down 0.4 percent last month compared to a year ago, Custora claims January was a strong month for e-commerce, with a 6 percent increase in traffic to e-commerce stores. Based on e-commerce transactions from over 100 retailers and 70 million shoppers,... [...]

Business 2 Community is hosting a webinar with Wayne St. Amand on Wednesday, February 19 at 2.00 pm ET. The topic of the webinar is “Why Successful Marketers Are Not Afraid of Powerful Customers”. The ‘Business 2 Community’ team says, “We all know social media has changed the game in so many ways. It has made each individual customer so much more powerful. Simply put, they can tell the world how we treat them. Fortunes can be made and lost in an instant. While some marketers may fear this new more powerful customer, great marketers are embracing them and what they have... [...]

The latest article on HubSpot blog is titled “5 Ways To Increase The ROI of Your eCommerce Marketing Blog”. Steve Haase says, “As an inbound marketer, you create content. If you’ve been at it for a while, or are blogging very aggressively, you’re seeing the benefits of all that content in terms of increased traffic. You’re hopefully also seeing a corresponding growth in revenue. But how do you know that the blog is contributing to those results? Or, as one of my customers recently asked me, “How can I tell that this content I worked so hard to create is contributing... [...]