The latest article on ‘Business 2 Community’ is titled “Social Media Week: The Building Blocks Of Content”. Ally Greer says, “Noah Brier, the co-founder of Percolate, took to the stage this morning at Social Media Week NYC to give a broader perspective on the process that goes into content marketing process and tap into the ideal mindset of a brand content creator. The “building blocks of content” can be defined as the set of goals, objectives, ideas and strategies that every brand keeps in mind when creating content. These blocks stem from challenges that content marketers... [...]

MarketingSherpa has published an article titled “What types of triggered emails do B2C, B2B and B2G companies send?”. Daniel Burstein says, “‘”We’ve found that nurturing campaigns, which are time based, are less effective than campaigns, which are working on triggers and time based if there’s no action.” –MarketingSherpa Email Marketing Benchmark Report survey respondent Triggered emails are effective for obvious reasons. As the saying goes, “The best predictor of future behavior is past behavior.” But what types of triggers should... [...]

The latest ‘MarketingExperiments’ blog post is titled “Online Testing: 3 test options, 3 possible discoveries, 1 live test from Email Summit 2014”. Selena Blue says, “Executing tests live from Summit has become a MECLABS tradition. It’s a great way to give the audience a glimpse at real-world online testing, while also involving them in the process. At this week’s MarketingSherpa Email Summit 2014 in Las Vegas, the MECLABS live test team is shaking things up along with the test’s sponsor, BlueHornet. Typically, the team picks one research question and then creates multiple treatments... [...]

The latest TopRank blog post is titled “New Rules for SEO Mechanics & Link Building – It’s a Race You’re Probably Not Winning”. Lee Odden says, “Last week I attended and presented at the SES conference in London where online marketers from all over Europe and as far away as Australia converged to learn about integrated marketing and paid, earned, and owned media. With it’s history in search marketing, the conference complemented presentations on digital marketing with sessions on SEO as well“. New Rules for SEO Mechanics & Link Building – It’s a Race You’re Probably... [...]

The latest post on ‘Mashable’ is titled “Bing Launches Three New Windows Phone 8 Apps”. Karissa Bell says, “Bing launched three news Windows Phone 8 apps Tuesday: Bing Food and Drink, Bing Health and Fitness, and Bing Travel. In addition to the new apps, Microsoft’s search engine updated its existing Windows Phone 8 apps, and announced that all Bing apps will now sync across Windows 8 devices. “Set up your favorite cities for weather, pick your favorite sports teams, chose the news topics you want to follow, and those things will be with you at your PC at work, on... [...]

The latest article on ‘Website Magazine’ is titled “Site Speed as a Ranking Signal (Told You So)”. Pete Prestipino says, “It’s not just our team at Website Magazine that has repeatedly expressed the importance and benefits of a fast website; Google itself (as well as SEO whipping boy Matt Cutts) has long advocated for a speedier approach to web page loading. As far back as 2009, Google (on its Webmaster Central Blog) wrote on its use of site speed in Web search ranking. While it wasn’t the most important signal and didn’t have an enormous impact within a large set... [...]

The latest article on  ‘Marketing Land’ is titled “Content Strategy Gets Tactical: Establishing The Content Workflow”. Rebecca Lieb says, “Content strategy — creating repeatable processes to govern content marketing and make it accountable to measurable goals — has many components. Your first steps in putting together a content strategy include determining the goals, developing personas, analyzing content needs, and designating someone to serve in an editorial leadership capacity. From there, you’ll want to establish a content workflow. This is the point at... [...]

The latest article on HubSpot blog is titled “How to Make Your Blog Posts SEO-Friendly”. Rachel Sprung says, “Search engine optimization is so important for marketers, but it can be a pretty tricky tactic to master with Google’s copious algorithm updates. What matters, and what doesn’t? What’s best practice, and what’s old-school? How can I remember it all, anyway? We understand this is a common issue facing inbound marketers — and we want to help. Today, HubSpot has launched an SEO Panel that will help take you through how to optimize your blog... [...]

The latest article on ‘Business 2 Community’ is titled “Iterative Email Marketing”. Mad Mimi says, “To iterate is essentially to repeat. “Iterate,” “interative,” and “iteratively” are buzzwords as of late, but for good reason. Whether you work in product development, marketing, or another field, repetition often leads to superior results. What Does it Mean to Practice Iterative Email Marketing? Email marketing can be iterative on a couple levels: (1) You can do several rounds of edits on any given email, and (2) You can keep challenging yourself to improve your... [...]

The latest article on ‘MarketingProfs’ is titled “Hail to the Chief… of Email Marketing”. Seamas Egan says, “Presidents’ Day is here, and I’ve been thinking about various US heads of state. I’ve wondered whether they would also have been great CMOs, because in many cases their words and ideas have withstood the test of time. Some of you would likely be thrilled to have these leaders running your marketing campaigns, at least according to a recent poll about US presidents that we conducted at Campaigner. (See the infographic at the end of this article.) As you... [...]