The latest ‘Econsultancy’ blog post is titled “Horror stories: how to avoid an A/B testing nightmare”. Ian McCaig says, “A/B testing has undoubtedly become the buzzword of the marketing world. It has the potential to transform your marketing approach and fundamentally enhance the way you do business online. It is the only reliable way of establishing cause and effect. In fact, 75% of the internet retailing top 500 are using an A/B testing platform. While 61% of organisations are planning to bolster testing services in the next 12 months. And yet: poor A/B testing methodologies... [...]

In addition to the many quality features a WordPress theme needs, for best results, it should adapt itself to the size screen the visitor is using, whether phone, tablet, laptop or desktop. In our age of mobile ubiquity, not supporting your mobile visitors is a fatal mistake for a website. Second, as Internet usage around the world is growing, and more and more sites are being developed in multiple languages, the ability to easily let the visitor view the site in his/her own language is growing more important. There’s a standard way to provide this capability; it’s called a “.POT”... [...]

The latest MOZ blog post is titled “3 Steps to Identify Blog Topics that are Relevant to Your Audience”. Aleyda Solis says, “If you’re reading this post right now, chances are that you have experienced this (or know someone who has): You have the deadline of a blog post coming, but you still don’t know what to write about. Sometimes you get away by writing about breaking news or a trend in your field, by doing a review of a new product or service, or by covering a recent conference or meetup that you have attended, but you can’t do this all the time. You also want to write... [...]

The latest post on ‘Copyblogger’ Blog is titled “A Rabble-Rouser’s Rules for Writing Kick-Ass Closing Paragraphs”. Henneke says, “
Phew. You’ve nearly finished your blog post. You’ve gathered your most useful tips. You look forward to your readers’ comments. This might be your best post ever. Yay! But you can’t hit “Publish” yet … you still need to write a final paragraph. You stare out of the window for inspiration. You reread your post. Nothing comes to mind“. A Rabble-Rouser’s Rules for Writing Kick-Ass Closing Paragraphs ‘Copyblogger’ Blog  [...]

The latest ‘MarketingExperiments’ blog post is titled “Copywriting: Do you take your prospects on a journey?”. Daniel Burstein says, “You’ve seen the statistics. Customers receive 12 million billion marketing messages a day. Plus they’re busy, and have short attention spans. So you may think, “I have to get my sales message and value prop to my customers as quickly as possible.” But your goal as a marketer is not to get quick information in the hands of a customer. It’s to take them on”. Copywriting: Do you take your prospects on a journey? MarketingExperiments Blog  [...]

The latest ‘Aweber’ blog post is titled “The Biggest Secret To Killer Content Marketing With Videos”. Jason Moore says, “The people over at Moz.com (an inbound marketing software company) do a great video series called “Whiteboard Fridays.” Every Friday, they get up in front of the camera to talk about SEO-related topics and illustrate them on a whiteboard”. The Biggest Secret To Killer Content Marketing With Videos Aweber Blog  [...]

MarketingSherpa has released a case study titled “Social Media Marketing: How a pharmaceutical company gained 107,000 Facebook likes in one month”. Courtney Eckerle says, “When animal pharmaceutical company Zoetis spun off as a separate company from Pfizer Animal Health, it needed to establish brand equity and recognition, and do so quickly. Turning to Facebook, Zoetis set up company-wide rules for social media through a customer-focused strategy and was able to cultivate 107,000 Facebook page fans in one month for its EQStable brand“. Social Media Marketing: How a pharmaceutical... [...]

The latest ‘Econsultancy’ blog post is titled “How marketers can use iBeacon to add relevance to location-based targeting”. Matthew Kates says, “While location based marketing is not a new strategy, iBeacon, Apple’s recently introduced Bluetooth LE-based technology that extends location-based services in iOS, offers exciting new opportunities to engage consumers in retail stores and other destinations. iBeacon uses Bluetooth 4.0 to pick up signals from Bluetooth-enabled phones. With an advanced API software and transmitter hardware that reaches up to 150 feet,... [...]

The latest TopRank blog post is titled “Essential Digital Marketing Skills for Content Marketers in 2014”. Lee Odden says, “Like many other digital marketing agencies, we’ve been on the hunt for digital and content marketing talent on a continuous basis over the past few years. Increased demand and competition are driving the need to find people with skills that can actually create impact, vs. fuzzy “potential”. Companies looking for agencies are in the same boat, challenged to find partners that can actually affect business goals. Sadly, there are few knights in shining content marketing... [...]

MarketingSherpa has published a video titled “Marketing Automation: Key challenges a global information company overcame to transform from batch and blast to persona-driven email marketing”. MarketingSherpa team says, “In this MarketingSherpa webinar replay, watch Byron O’Dell, Senior Director of Demand Management, IHS, explain how his organization transformed from batch and blast email sends to persona-driven email campaigns. Recorded at MarketingSherpa Email Summit 2014, O’Dell and Daniel Burstein, Director of Editorial Content, MECLABS, discussed how IHS overcame... [...]