The latest post on ‘Copyblogger’ Blog is titled “How Paying for Postage Made me a Better Marketer”. Brian Kurtz says, “
I have a confession. I’m a direct mail guy. I’ve been responsible for over a billion pieces of mail. And when I say “mail,” I mean those paper things that come to your physical mailbox. (Good thing I didn’t have to lick the stamps.) I’ve learned a ton from the online marketers I’ve been hanging around with the last few years. Your expertise in harnessing technology amazes me, and the speed with which you execute astounds me. But as we all know —... [...]

The latest article on  ‘Marketing Land’ is titled “Report: New Global Internet Growth Will Mostly Be Mobile”. Greg Sterling says, “Late last week, the Pew Research Center released the results of multiple country surveys about mobile technology adoption and internet usage. The countries in focus were 24 “emerging markets,” including Russia, China, Pakistan, Philippines, various South American markets, Turkey and South Africa among others. The associated report has a lot of statistics about user behavior, demographic variables (e.g., education, income) and online... [...]

The latest article on ‘Business 2 Community’ is titled “Social Media Marketing Trends For 2014”. Lavinia Tauro says, “Social media networking has undergone a plethora of changes since its inception in the early 2000s. The year 2014 will certainly witness several dramatic changes in the way we formulate social media strategies for marketing and promotions. Some of the important social media marketing trends are as follows: The Revival of Advertising Social media will certainly have a major impact on conventional modes of advertisements and endorsements. Native advertising... [...]

‘ContentTECH’, a one-day online event dedicated to content marketing technology, is going to be hosted on Wednesday, February 26, 10.00 AM – 5.00 PM EST. ContentTECH team says, “ContentTECH is a FREE one-day event dedicated to the technology that can fuel your content marketing. Mark your calendars now and join us on February 26, 2014 from 10 AM EST – 5 PM EST and get your content marketing technology fix without ever leaving your office! ContentTECH will feature: Opening keynote presentation by Jonah Berger, Associate Professor of Marketing at the Wharton School,... [...]

The latest ‘Econsultancy’ blog post is titled “Five ways in which search is evolving”. Marcus Tober says, “The cool thing about search is the way it just keeps changing and growing, meaning website owners and marketers are constantly needing to adapt and exploit new opportunities to maximise their search presence. Here are five noteworthy directions in which search is evolving that I think digital marketers need to be aware of“. Five ways in which search is evolving ‘Econsultancy’ Blog  [...]

The latest article on ‘Business 2 Community’ is titled “How To Create Perfect Posts On Social Platforms”. Sourav Saha says, “We all post updates across different social media channels. But if you ever wondered about a picture perfect post….then this article is just for you. The content that you share on various social media channels surely varies depending on business to business. But have you ever paid close attention to what really makes your fans tick and what resonates within your community? Having a clear CTA, proper punctuation and use of URL shorteners are the very... [...]

The latest article on ‘The Forrester Blog’ is titled “Marketers: focus on video audience fragmentation, not cord cutting”. Jim Nail says, “With all the talk of cord cutting, you’d think consumers were abandoning video entertainment for a return to Neolithic era telling stories around the campfire after the day’s hunt. I published a report a couple of weeks ago called “Marketers: Don’t Worry About Cord Cutting” that shows this isn’t the case. (First a shout out to my colleague, Jeff Wray, who allowed me to use some of the data in his “Pay... [...]

The latest post on ‘Mashable’ is titled “How to Spend Only 10 Minutes Per Day on Twitter”. Aubre Andrus says, “The No. 1 complaint from businesses new to social media is: “I just don’t have time.” What these people don’t realize is that social media doesn’t always require a huge commitment, especially Twitter. As Facebook constantly changes its algorithm and increases preference for promoted posts and ads, turn to Twitter for free and effective small business social networking. Your plan of attack involves two main tools: Hootsuite and Twitter Lists. Once you’ve... [...]

The latest article on  ‘Marketing Land’ is titled “What Marketers Need To Know About Mobile Usage During Holiday 2013”. Monica Ho says, “If Santa hasn’t already gotten himself a smartphone, it’s about time he did. With US smartphone penetration now at nearly 65%, there is nary a name on his nice or naughty list that isn’t addicted to their handheld technology. And this year, shoppers turned to their devices en masse to help them navigate the gifting season. Year-over-year, we saw an 86% increase in retail-related mobile search activity on the xAd mobile-location... [...]

The latest ‘Econsultancy’ blog post is titled “Ecommerce technology is failing to meet merchant needs: report”. Ben Davis says, “Companies are reporting the underperformance of ecommerce solutions in critical areas of functionality such as site search, product management, SEO and mobile-supported commerce. These deficiencies, coupled with difficulties with integration, have led many merchants to replatform, according to Econsultancy’s first survey-basedTechnology for Ecommerce Report. The reports, carried out in association with Neoworks, shows that only a minority... [...]