The latest post on ‘Mashable’ is titled “Your Twitter Search, Now Served With a Side of Ads”. Jason Abbruzzese says, “Twitter is getting into the search advertising business — sort of. Promoted accounts will now begin to appear at the top of Twitter’s search, providing a new selling point for the company’s primary marketing opportunity. Twitter offers promoted accounts as the primary way for marketers to gain paid exposure on the microblogging platform. More than 90% of Twitter’s revenue comes from advertising, particularly mobile“. Your Twitter... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “The Value of Co-Campaigning: Two is Better Than One″. Baer says, “Relationships are just better when they exist between two parties, don’t you think? I can’t remember the last time I heard anyone say “I’m my own best friend” or “I just want to marry myself…” So why would marketing be any different? Together (because being lonely sucks) let’s explore the value of “co-campaigning” for an”. The Value of Co-Campaigning: Two is Better Than One Jay Baer’s ‘Convince & Convert’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “The dirty secrets of clickbait. This post will blow your mind!”. Henry Elliss says, “Over the past year or two, sites like Buzzfeed and Upworthy have introduced a new type of content marketing to the masses. Lovingly referred to as clickbait, it has so thoroughly revolutionised the way content is shared that there are rumours Facebook has tried to ban it. So why do people have such a love/hate relationship with these entertaining articles? And what can marketeers learn from clickbait marketing?“. The dirty secrets... [...]

The latest article on ‘Business 2 Community’ is titled “Can Your Marketing Plan Keep Up with Evolving Social Media?”. Bird Pilatsky says, “Facebook turned ten years old, but this forerunner in social networking isn’t showing its age. Instead, the site has celebrated with a new feature – “look back” videos that offer a glimpse into an individual’s past on the site. This “look back” is just another way that Facebook is looking forward and taking other social media platforms with it“. Can Your Marketing Plan Keep Up with Evolving Social Media? Business2Community.com  [...]

MarketingSherpa has published an article titled “Can you expand upon a single successful split test?”. Daniel Burstein says, “‘An A/B test can be exciting. You might discover a new headline that generates 10% more leads or even 100% more sales. But what then? How do you achieve sustainable, successful results? This week’s chart takes a MarketingSherpa look at your peers’ testing practices“. Can you expand upon a single successful split test? MarketingSherpa  [...]

International travel can be one of the best perks of running a business, with the chance to see new parts of the world combined with the opportunity to make new contacts in exciting markets. No true business travel experience is complete without a concierge service, though, and there are a number of ways that you can use this to your advantage. Meeting space You only get one chance to make a good first impression with a new business contact, and it all starts with your meeting space. If you’re unfamiliar with your destination, an experienced concierge will be able to find and book the best location... [...]

The latest article on ‘The Forrester Blog’ is titled “Agile Teams Are Critical For Social Marketing Success”. Kim Celestre says, “I often ask marketing leaders how they organize their resources for social, and the responses are rarely the same. I hear everything from: “We have one person in PR who does social part-time” to “We have hundreds of full time social marketing managers across the globe.” Despite this disparity, I find that marketers often share the same level of frustration when they try toadvance their social marketing initiatives. Whether they... [...]

The latest VerticalResponse blog post is titled “Do This, Not That – SEO Edition “. Chipper Nicodemus says, “Wondering what to do, or what not to do to optimize your site, appear on Google and Bing or be able to tell who’s visiting your site? We answer these questions and more in this SEO edition of “Do This, Not That!” infographic“. Do This, Not That – SEO Edition  VerticalResponse Blog  [...]

The latest article on ‘Website Magazine’ is titled “Responsive Web Design Simplified [Infographic]”. Amberly Dressler says, “The benefits of responsive Web design (RWD) are clear. RWD provides a seamless cross-device experience, which both users and the search engines (namely Google) prefer. Still, most websites today are not responsive. So, if you are on the fence about whether to respond to responsive, check out the infographic below from WhoIsHostingThis? to get a simplified rundown of what responsive Web design is, the user experience benefits and more“. Responsive... [...]

One of the best profit producing promotional strategies that you can use in your business is a live webinar. They engage the attendees and the end result is more sales. There is a wide range of solutions for the system to create and present webinars. On one end of the spectrum, there are nearly free solutions that don’t have very good support. On the other send, there are systems like Go2Webinar, that cost hundreds of dollars every month. Big corporations can afford these expensive systems, but solo entrepreneurs usually cannot, especially when they are just starting out. Mike Filsaime and... [...]