The latest article on ‘Business 2 Community’ is titled “Who Is Winning At The Game Of Marketing? Email vs Social Media Stats”. Gabriel Nechita says, “People are been arguing/debating over the value of these 2 for some time now. Because of this constant debate, we decided to put some perspective into the argument. Let the numbers decide. If you are a smart marketer, you will follow the data. You can still try out new stuff before you have the data, it’s OK to experiment, but it’s even better to make sure you have overview over some of the most popular marketing channels... [...]

The latest article on Business Insider is titled “Social Media Mastermind Gary Vaynerchuk Explains The Biggest Thing Marketers Are Getting Wrong In 2014”. Aaron Taube says, “Social media mastermind Gary Vaynerchuk has a new slideshow explaining how marketers are wasting money by acting like it’s still 2004. Vaynerchuk – who came to prominence by promoting his New Jersey wine store with his “Wine Library TV” video podcast – says marketers spend too much time trying to reach customers via television, outdoor media, and e-mail. Instead, Vaynerchuk... [...]

The latest article on HubSpot blog is titled “Stop! 9 Things You Need to Do Before You Hit “Send” on That Email”. Nicole Denton says, “Ah, the email campaign… it’s the marketing tactic that can often make marketers and consumers alike squirm, thanks to some less than pleasant email marketing behaviors by some brands. However, a few companies don’t have to ruin it for the rest of us. In fact, despite the SPAM, email marketing is alive and well…as long as it’s done right. According to Merkle, 74% of consumers actually prefer to receive commercial... [...]

Dan Kennedy’s top 10 questions for understanding a niche marketplace: 1) What keeps them awake at night, indigestion boiling up in their esophagus, eyes open staring at the ceiling? 2) What are they afraid of (most) (most frequently)? 3) What are they angry about? Who are they angry at? 4) What are their top three daily frustrations? 5) What trends are occurring and will occur in their businesses and lives? 6) What do they secretly, ardently desire most? 7) Is there a built-in bias to the way they make decisions? 8) Do they have their own language? (They probably do. Create a vocabulary... [...]

The latest post on ‘ReadWrite’ is titled “How Facebook Plans To Take Over The Internet”. Selena Larson says, “Imagine people in developing countries thinking Facebook is the gateway to the Internet. They would log into Facebook to access email, Wikipedia pages, weather information, and food prices. If they wanted additional services like the ability to stream video, they can buy it with a simple click—through Facebook. That’s Mark Zuckerberg’s vision for Internet.org. At the Mobile World Congress on Monday, Zuckerberg delineated some of his plans for moving forward with... [...]

The latest post on ‘Mashable’ is titled “51% of Facebook Referrals for Publishers Come From Mobile”. Matt Petronzio says, “Facebook announced last October that the social network’s average referral traffic to media sites increased 170% in 2013. Now, we’re seeing mobile play an even larger role for publishers’ overall traffic. More than half of Facebook’s referral traffic to media sites in January 2014 came from mobile, according to a recent report from Shareaholic. Overall, 16.2% of site referrals came from Facebook“. 51% of Facebook Referrals... [...]

The latest ‘Econsultancy’ blog post is titled “Why Facebook bought Whatsapp”. King Yiu Chu says, “A lot of people wondered why Facebook paid so much money for Whatsapp. Whatsapp is 100% social, and you don’t have companies in your phone book. Many companies and online services would love to send you messages in your Whatsapp box while it’s free messaging. But they can’t. What if customers could drop their mobile number at any online site or mobile app via their Facebook login and stay in control over the permission they gave you as a service? Customers can... [...]

The latest MOZ blog post is titled “6 Steps to Compiling an Integrated Online Marketing Strategy”. Stephanie Chang says, “In the face of resource constraints, simply put, no one has time to do it all. We all face the dilemma of how to prioritize our online marketing activities in a world that constantly demands more, and this post aims to help you develop a consistent and integrated framework to navigate an increasingly complex ecosystem“. 6 Steps to Compiling an Integrated Online Marketing Strategy MOZ Blog  [...]

The latest post on ‘Copyblogger’ Blog is titled “The Aggressive Work Ethic of Highly Creative People”. Demian Farnworth says, “
Magicians. Curious bunch. They pull furry mammals out of their hats. Levitate humans. Hide automobiles out of sight. The great ones make a killing, jet set around the globe, and beat groupies off with a brass-tipped wand. The not-so-great ones — the average ones — are still amazing“. The Aggressive Work Ethic of Highly Creative People ‘Copyblogger’ Blog  [...]

The latest article on ‘Business 2 Community’ is titled “Can Your Marketing Plan Keep Up with Evolving Social Media?”. Bird Pilatsky says, “Facebook turned ten years old, but this forerunner in social networking isn’t showing its age. Instead, the site has celebrated with a new feature – “look back” videos that offer a glimpse into an individual’s past on the site. This “look back” is just another way that Facebook is looking forward and taking other social media platforms with it“. Can Your Marketing Plan Keep Up with Evolving Social Media? Business2Community.com  [...]