The latest VerticalResponse blog post is titled “How Email Marketing Helps Your Small Business”. Lisa Furgison says, “If you’re wondering how email marketing can boost your business, you’re not alone. Plenty of savvy business minds have pondered that question. VerticalResponse is here to get you the answers you need.Like any smart business owner, you want to know the benefits of email marketing. There’s a whole list of benefits, which we’ll cover here, but one of the most compelling reasons to use email marketing is its return on investment (ROI). According to the Direct... [...]

The latest article on ‘MarketingProfs’ is titled “The State of B2B Marketing Data”. Ayaz Nanji says, “Most B2B marketing database records do not include key data fields that can help with lead segmentation—fields such as industry type, annual revenue, and number of employees—according to a recent report from NetProspex. The analysis of over 61 million database records found that B2B marketers usually capture the email addresses (89.2% of records included), first names (77.5%), last names (76.9%), and company info (77.2%) of leads. However, most do not ask for additional information,... [...]

The latest article on ‘Website Magazine’ is titled “Yahoo’s Answer to Google’s YouTube?”. Derek S. says, “If imitation is the sincerest form of flattery, consider YouTube flattered. In a joint move, Alibaba, a Chinese e-commerce company, and Yunfeng Capital, a Chinese private equity firm, purchased a $1.22 billion stake in Youku Tudou, a Chinese online video provider similar to Google-owned YouTube. This move comes at an important time for Alibaba, as it is preparing to file for an Initial Public Offering (IPO) on the New York Stock Exchange. Alibaba, which is said to... [...]

Martin O’Flynn (aka MAO Flynn) has been studying what it takes to get a YouTube video to rank highly. It used to be easier than it is now. It used to be that you could rank your videos by looking at the top videos in your niche, seeing what tags and keywords they were using, and copy them. You would rank at or near the top, too. Google decided you needed to work harder to esrn your ranking, so it hid the information marketers were using to improve their ranking, so now we are on our own, trying to guess what Google likes. O’Flynn has come to our aid with his new Tube Digger Pro software. This... [...]

The latest article on HubSpot blog is titled “The Best and Worst Times to Post, Pin & Tweet [Infographic]”. Corey Eridon says, “Alright, so here’s my theory. People log on to Facebook right away when they wake up, so we should skew our Facebook publishing to early morning. But wait … I think they also use it to mess around during the workday when they get bored — like around that 2:00 lull. Or is that when they’d go to Twitter? Actually, I’ve heard that Pinterest is really popular in the afternoon, too. Okay, I’m officially confused.... [...]

The latest article on  ‘Marketing Land’ is titled “Email Win-Back Programs: Do They Work?”. Tom Sather says, “For any marketer, not just email marketers, retaining customers is an important yet challenging task. Inactive subscribers present two problems to email marketers: one is obviously the lack of conversions or purchases that are the lifeblood of businesses; the other is reduced deliverability. As spam filters rely more and more on subscriber engagement, having a high number of inactive accounts can cause a business’s emails to be delivered to spam, which... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “25 Ways to Create Shareable Content″. Baer says, “The trend toward using the web to grow your business continues. Email keeps growing exponentially, with trillions sent every year, Facebook went from university students only in 2004 to more than a billion users eight years later. Pinterest became one of the fastest-growing social networks ever, and billions of videos are streamed on YouTube each day. But the most alarming stat that is the number of blogs created only to be abandoned in favor of Facebook, Tumblr, Twitter,... [...]

It seems that every news organization is mentioning Twitter on their broadcast. And every local government is using Twitter to send out emergency messages about school closings and other local events. In addition, many of the top consumer brands are using Twitter to bring prospects to their websites, where their contact information can be captured. If these wide-spread adoptions of Twitter communication are any guide, it would be wise to turn your own attention to Twitter, too. Twitter continues to grow in users and in traffic. And, it is a generator of free traffic for any marketer who uses it... [...]

The latest ‘Econsultancy’ blog post is titled “Multimedia content strategy: considering different formats & sizes”. James Carson says, “In the first part of this series, you would have run through the methods for mapping the customer journey and big ideas. Once you’ve worked out these, you need to work out how you can meet the customer needs or wants through different content formats. It’s better to think beyond the blog and consider all the different channels that you can reach the customer on, and think to their particular advantages. In the next part,... [...]

The latest post on ‘Mashable’ is titled “Facebook Introduces Mobile Ad Network”. Seth Fiegerman says, “Facebook unveiled its new mobile ad network on Wednesday during its F8 developers conference. The ad network, called the Audience Network, aims to make it easier for mobile developers to pick the appropriate ad formats that work for their app and letting the more than one million advertisers on Facebook better target ads for particular apps. “We’ve done a lot of work already in the past years to help you build and grow your apps,” Mark Zuckerberg, Facebook’s... [...]