This is a reminder for the Business 2 Community’s email marketing webinar.  Business 2 Community is hosting a webinar with Colin Burns on Tuesday, May 6 at 2.00 pm ET. The topic of the webinar is “The Future of Marketing: Social Listening + Action”. The ‘Business 2 Community’ team says, “Every minute, millions of conversations are taking place around your brand; the insights you can glean from these conversations must be used to support your whole organization – from marketing to sales to product development and beyond. Social listening should be the thread that... [...]

The latest MOZ blog post is titled “The Panda Patent: Brand Mentions Are the Future of Link Building”. Simon Penson says, “If a recently filed patent is any clue, Google is now working on major algorithmic changes to measure authority outside of followed links. Find out more about how brand mentions play an increasingly important part in that mix“. The Panda Patent: Brand Mentions Are the Future of Link Building MOZ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “How to create videos that produce ROI”. Danny Chadburn says, “More than 1bn unique users visit YouTube each month and upwards of 6bn hours of video are watched each month on the site, almost an hour for every person on Earth.  There are lots of gigantic numbers and impressive looking stats to look at with video content, but to many brands these figures don’t bear much relation to the eyes they’re seeing on their uploads. Once you take away the cats and fails (and the cat fails), the viewing figures are often far... [...]

The latest post on ‘Mashable’ is titled “Beyond Breaking Things: All the News From Facebook’s F8”. Kurt Wagner says, “Facebook unveiled a slew of new products and initiatives at the company’s F8 developer conference keynote on Wednesday, nearly all of them developer-related. Mark Zuckerberg kicked off the event with a few remarks but left most of the talking to other Facebook execs who focused on topics like building apps, growing a mobile audience, and then monetizing that audience. There was an emphasis on helping app developers get off the ground and work alongside... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “This is the true purpose of content marketing″. Baer says, “This is the first in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool)”. This is the true purpose of content marketing Jay Baer’s ‘Convince & Convert’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Tablets are helping to drive more older people online: stats”. Christopher Ratcliff says, “The number of people aged 65 and over accessing the internet has risen by more than a quarter in the past year. One major reason for this is an increase in the use of tablet computers by older people aged 65-74. In just one year, the number of older people using tablets has increased from 5% in 2012 to 17% in 2013. These findings come from the latest Ofcom Adults’ Media Use and Attitudes Report 2014 in which 2,674 adults aged... [...]

The latest post on ‘Mashable’ is titled “Bye-Bye Browsers: Why Facebook’s New App Links Are a Big Deal”. Christina Warren says, “Facebook announced a slew of new programs and initiatives for developers at its F8 Conference, but the most exciting might just be App Links. App Links are Facebook’s attempt to make it easy for developers to link to other applications from their own apps. In other words, if I’m in a messenger app and I tap on a link to a photo hosted on Instagram, that link should take me directly to that image in the native Instagram app and... [...]

The latest article on HubSpot blog is titled “How to Calculate Next Month’s Lead Gen Goal “. Ginny Soskey says, “Today is stressful — it’s the end of the month. Maybe you had a fabulous month where traffic and leads flowed in without you lifting a finger. Maybe you worked your tail off to hit your goal and you just made it. Or maybe, despite your hard work, you came in under the waterfall line. Regardless of how this month went, today is stressful. Tomorrow, your score gets set back to zero — but first, you’ve got to figure out what your leads... [...]

The latest article on  ‘Marketing Land’ is titled “Facebook: App Links Allow Deep Links Between Mobile Apps”. Greg Sterling says, “Today at F8, Facebook’s developer event, the company announced an initiative called App Links. It’s a free and open-source solution for developers to enable deep linking between apps, which will mimic linking on the PC web. It’s also cross-platform between mobile and web content, as well as between mobile operating systems”. Facebook: App Links Allow Deep Links Between Mobile Apps Marketing Land  [...]

The latest article on ‘Website Magazine’ is titled “Bing Translates WordPress Blogs”. Pete Prestipino says, “Ready to cater to a more international audience with your WordPress blog? Microsoft Open Technologies, which works on open-source software and solutions and the interchangeability between Microsoft and non-Microsoft technologies, has released a new Bing Translator plugin. The plugin, which runs on WordPress sites running version 3.8 or later, enables website visitors to translate a site into any of the 40-plus supported languages without leaving the page. The plugin even provides... [...]