Todd Gross and Josh Ratta have teamed up to show you how to use Udemy to bring in residual income. They call their training Video Auto Profits and it’s a guide to creating video courses and then selling them on Udemy.com. The nice thing about a training business on Udemy is that the the success rate is approximately the reverse of general internet marketing. On Udemy, about 90% of the instructors make money, while on the internet, the vast majority of marketers make almost none. People are hungry for training in all sorts of areas. Wherever your expertise is, there are probably people wanting... [...]

Experian is hosting a webinar with Heather Dougherty and Elaine Yavorcik on Wednesday, April 30 at 1.00 pm EST. The topic of the webinar is “Recipes for Holiday Marketing Success”. Experian team says, “With a shorter shopping season this year, it is critical that marketers stay on top of the latest trends earlier than ever. We’ll provide the right ingredients to help you prepare the perfect holiday marketing campaigns. During this webinar, we will cover: Roundup of holiday marketing results from 2013 Top performing holiday email and mobile offers Tips to implement inspired... [...]

The latest post on ‘Re/code’ is titled “Google Shoots Down Report of AdSense Abuse as “Complete Fiction””. Liz Gannes says, “An anonymous post today described a multi-year Google scheme to shut down AdSense accounts without explanation and take publishers’ money. Attempting to quash the allegations before they spread further, Google described them as “complete fiction.” A Pastebin post by someone claiming to be a former Google employee who witnessed such abuses is making the rounds among webmasters and on Hacker News. The post describes an elaborate scheme starting... [...]

Craig Crawford, JF Garsula and Simon Greenhalgh have put together a package of marketing graphics that would make any small business marketer salivate. TheirGFX Apocalypse package has colorful, professionally-designed graphics of all kinds: • 72 Banner Ad Designs • 156 Business Character Vector Designs • 48 Discount Sticker designs • 30 Facebook Banner Ad Designs • 90 Facebook Timeline Cover Designs That’s enough to give you an idea of what’s included in GFX Apocalypse. There are logos, guarantee stickers, buttons, price tags, and lots more designs. And to... [...]

The latest MOZ blog post is titled “Free Local SEO Education for Businesses on a Shoestring Budget”. Miriam Ellis says, “I’ve written this post for two of my favorite groups of people: local SEOs and local business owners. Local SEOs: We’ve had this conversation again and again in the community over the years. On a regular basis, you receive calls from extremely nice local business owners whom you’d love to help but who just haven’t set aside appropriate funding to obtain your services. You have to give them the bad news and turn them away. You feel sort of... [...]

The latest post on ‘Copyblogger’ Blog is titled “Is Native Advertising Even Profitable for Brands?”. Demian Farnworth says, “Desperate for new revenue streams, publishers are turning to native advertising in droves. They are handing over valuable real estate on their web properties to brands that are looking for new ways to drive traffic and build awareness. And they are charging a premium for this space. Examples of these native ads run from the advertorial to sponsored content to interstitial ads on mobile phone apps. And options are multiplying. As is the money spent”. Is... [...]

The latest article on HubSpot blog is titled “How Smart Marketers Are Sabotaging Their Calls-to-Action”. Corey Eridon says, “We’ve all heard the regular call-to-action best practices by now. Write compelling copy. Choose appealing images. Have a solid value prop. All important stuff, to be sure. But what about the people who have fixed allthe common CTA errors? (You can find the errors in this SlideShare if you want to check yourself.) There are other, less-talked-about ways you may be hurting the success of your CTAs — and by extension, your lead gen. Let’s... [...]

Of the three main social media sites that marketers focus on: • Twitter • Facebook and • Pinterest, Twitter has been neglected, but now is capturing marketer attention again due to its impressive growth. Twitter, more than the others, is an excellent pre-sell platform. 140 character is enough to tease visitors, but not enough to actually do much hard selling. Besides that, its visitors are already in a action-oriented state of mind and use Twitter to find things to tweet about, share & to buy. Twitter has about 2.1 billion search engine queries every day. That equates to... [...]

The latest article on  ‘Marketing Land’ is titled “Study: Positive Online Sharing Increases Purchase Intent By 9.5%”. Greg Finn says, “Ever wonder how much that glowing social review from your fans is worth? Turns out it’s anywhere from $0.33 for a non-branded grocery item to $8,560 for a luxury car review by a close friend or family member. Social data & sharing tool ShareThis performed a study alongside the  Paley Center for Media that took a look at the value of social sharing across a variety of mediums. The overall blended lift showed that excellent... [...]

This is a reminder for the Return Path’s Email Blacklists webinar on April 30. Return Path is  hosting a webinar featuring Dale Langley on Wednesday, April 30 at 11.00 am CET. The topic of the webinar is “The Ultimate Guide to Email Blacklists”. The webinar will cover the following: How to track blacklistings but also how to avoid them in the first place The most important blacklists and their impact on your email deliverability Helpful advice on how to react if you end up on one of the major blacklists. Webinar Details Organizer:  Return Path Key Speaker: Dale Langley Topic: The... [...]