The latest Silverpop blog post is titled “8 Must-Read Marketing Tips from Our Amplify 2014 Partners”. Will Schnabel says, “Earlier this month, we wrapped up our 12th annual North American customer conference, Amplify 2014. This year’s event was our biggest yet, with a record number of clients turning out to attend dozens of marketing sessions, watch keynotes from Arianna Huffington, Peter Shankman and Bill Nussey, and attend an exclusive party with rock band American Authors. They also got to watch presentations from our highly regarded partners, who shared a wealth of innovative... [...]

The latest post on ‘Re/code’ is titled “Twitter Experiments With a New Video-Sharing Feature”. says, “So it doesn’t look like Twitter is going to get into the audio business, after all. But Twitter has liked video for quite a while. And it looks like it’s experimenting with a new product that could encourage more people to use it as a video platform — a feature that makes it easy to embed, display and play clips on phones. The best way to play with the feature — pointed out to me by a helpful tipster — is to pick up an iPhone, open the Twitter app and start composing... [...]

The latest TopRank blog post is titled “SEO Storm or Light Shower? Google’s Panda 4.0 Update”. Lee Odden says, “The thunder clap of Google’s Matt Cutts’s Twitter post could be heard across the web this week with the announcement of the search engine’s latest update, Panda 4.0. Of course the type of Panda I’m talking about isn’t a cute bear from China. It’s the name of an algorithm used by Google to filter out low quality content from search results. The first Panda update in Feb, 2011 was fairly aggressive, affecting about 11% of queries on Google and millions of searchers.... [...]

Sandy DuPlessis has been involved in internet marketing for quite a while now, but she has tended to keep a low profile. In this time, she has been particularly interested in how to use video effectively. Many people have tried video, but there are some nuances that make a difference between “so-so” and “great”. Sandy has dedicated her attention to doing what would make her video marketing great. YouTube has changed a lot over the last two years. This has resulted in one new YouTube training product after another being created, then becoming outdated within two or three... [...]

The latest article on ‘Website Magazine’ is titled “Predictive Intelligence for the Top of the Sales Funnel”. Pete Prestipino says, “Big data is transforming every industry, accelerating revenue growth for enterprise marketing and sales teams. Well, at least those enterprises with the right digital tools. 6Sense, a predictive intelligence engine, recently emerged from stealth mode with its solution, a machine-learning algorithm and behavioral data set that aims to help companies identify potential customers and predict sales. Unlike its competitors which look at the behavior of users... [...]

The latest article on HubSpot blog is titled “9 New Insights From the 2014 Science of Email Report”. Ellie Mirman says, “The marketing industry is changing — not just from traditional to inbound, but also from gut-feeling to data-driven decision-making. As that transition takes place, we can start to see the differences between people’s perceptions — even as they relate to their own behavior — and reality. Published this week, the 2014 Science of Email Report details data from a survey of 1,000+ English-speaking email users, 150,000+ email campaigns... [...]

The latest ‘Econsultancy’ blog post is titled “Email marketing segmentation: dead man walking?”. Ben Davis says, “It seems like the staple diet of a digital marketing blogger is to declare something dead, or not dead, or cleverly D.E.A.D. Only this week, our David Moth wrote a piece on email marketing’s rude health (email is not dead). I think the reason we’re obsessed with the death of marketing technology is because, despite the pace of change in digital, there are many age-old marketing principles that remain absolute. Relevance, timeliness, perhaps more broadly... [...]

The latest post on ‘Mashable’ is titled “Yelp to Add User-Generated Videos to Its App”. Karissa Bell says, “Yelpers will soon be able to supplement their reviews with short video clips when using Yelp’s mobile app. Videos will be between three and 12 seconds long and are meant to complement reviews, not be act as their own standalone assessments. The company says it imagines the feature being particularly useful in situations when words and pictures aren’t descriptive enough, such as when trying to convey the noise level or ambiance of an establishment”. Yelp... [...]

The latest article on ‘MarketingProfs’ is titled “Four Steps to AdWords Call Tracking”. Leonard Tan says, “If you have a website, you’ll know that boosting your rankings via search engine optimization is a continuous struggle with no guaranteed results. You may have also tried paid search engine marketing (SEM)—search ads—for which you are charged on a pay-per-click basis. Whatever the case, you’ve had experience with leads entering your site only to leave without contacting you. Those leads could be coming from a Google search results page, your social media campaigns,... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “7 Mind-Numbingly Easy Marketing Changes You Probably Haven’t Made Yet″. Baer says, “Nobody in a sane state of mind can say that marketing is “easy,” but the truth is that sometimes we overcomplicate things. It’s easy to become an information addict, thinking that the next piece of knowledge is what we need in order to blow the competition out of the water. The truth is, you probably already know most of the things you need to know to be a great marketer. With that in mind, I decided to put together a list of... [...]