The latest article on ‘MarketingProfs’ is titled “How Mobile Readers Interact With Marketing Emails”. Ayaz Nanji says, “Mobile devices are now the most popular platform for interacting with marketing emails, but it’s becoming increasingly difficult to turn those opens into clicks, according to a recent report from Campaign Monitor. The analysis of 6 million email marketing campaigns sent by Campaign Monitor found that 41% occurred on a mobile device in 2013, compared with 28% on a desktop and 22% via webmail. This shift towards mobile has been rapid: From 2011 to 2013, email... [...]

MarketingSherpa has released a case study titled “Email Marketing: Educating new subscribers drives 33% of total email revenue in welcome campaign”. Courtney Eckerle says, “Email can be an invaluable resource for educating consumers not only on a product, but on your brand and community. Gaming accessories company KontrolFreek designed an automated welcome campaign to sell products and inform consumers with a series of three emails focused on managing expectations, addressing common pain points and joining the online community. Read on to learn how the company drove 33% of total... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “12 Facebook Success Factors Based on Real Data″. Baer says, “We track real-time data on nearly 20,000 Facebook business pages at Rival IQ, and I used this data set to determine several best practices for Facebook engagement. This is not a random sample. Most of these pages we track are based on requests from RivalIQ users, but almost all major brands are represented. What Does “Good” Mean on Facebook? So how do you tell who is being most effective out of all those pages? There are several methods you could imagine.... [...]

The latest post on ‘Mashable’ is titled “Better Ways to Define Email Marketing Success”. Kara Trivunovic says, “I have been in the email and digital marketing space for a long time. The start of my career was seeded in the data-intense direct mail space before making the leap over the digital divide. The good and bad of the email channel is that engagement is very trackable. We can see who has opened a message, when they opened it, when they clicked, where they navigated next, all the way through to purchase or abandon. As data-driven marketers, we get drunk on this type of... [...]

The latest ‘Econsultancy’ blog post is titled “16 essential social media management tools we love”. Christopher Ratcliff says, “Think you don’t have enough time, resources, energy or skills to manage the many and varied social media channels at your disposal? Think again… You may just not have the right tool. I asked the experts here at Econsultancy towers and our loyal and erudite followers on Twitter for their own recommendations of social media management tools. Some of the following recommendations will save you time, some of them will furnish you with a completely... [...]

The latest MOZ blog post is titled “The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read”. Oli Gardner says, “If you’ve ever been bored while reading a blog post, your life just got better. If you’ve ever wanted to learn about conversion rate optimization, and how to design high-converting landing pages, without falling asleep, you’re in the right place. Buckle up, and prepare to be entertained in your learning regions“. The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read MOZ Blog  [...]

The latest article on HubSpot blog is titled “What Is a Trust Seal, and Does Your Landing Page Need One?”. Ginny Soskey says, “So you’re reading up on creating your first landing page, and everything seems like a no-brainer. Great headline? Check. Form that’s the proper length? Check. Customized “submit” button? Check, check, check. Then you see “trust seals.” You stop. You’re not sure what that means or if you need to include them on your landing page. The other suggestions seem simple — this one’s out of left field. So... [...]

The latest article on  ‘Marketing Land’ is titled “Pinterest Offers A Deeper Look Into Business Insights for Selected Marketing Technology Partners”. Martin Beck says, “Marketers who covet Pinterest’s audience now have more advanced intelligence gathering options. The visual bookmarking site announced today that it has opened up its Business Insights API to a selection of technology marketing companies. Pinterest is providing the data to firms, such as Salesforce (Exact Target Marketing Cloud), Hootsuite,Spredfast, Percolate, Piqora, Curalate and Tailwind,... [...]

The latest article on ‘MarketingProfs’ is titled “Is Your Website Dead or Just Sleeping? A Vital Six-Point Checklist for Your Site”. Matt Gagnon says, “So you’ve asked for a yearend report on your website, and you don’t like what you see. Numbers are falling off? Conversions are plummeting? Core audience is bouncing off the site? No new leads? If you find yourself in that situation, or you’re not where you need to be, chances are very good your website is sleeping. (Let’s hope it’s not dead…) You can take charge and turn things around by giving your... [...]

The latest ‘Econsultancy’ blog post is titled “A dictionary of SEO words, terms and phrases”. Christopher Ratcliff says, “Jargon sucks.  There’s so much of it about, especially in our industry. Whether it’s a buzzword, an abbreviation, a portmanteau, a re-appropriated term stolen from another industry or a good old-fashioned acronym, sometimes even a rudimentary search on Google can’t help cut through the crap. Within the world of digital marketing, there are few areas with as many complicated and obscure terms as SEO. Here I’ll be presenting a dictionary... [...]