The latest post on ‘Copyblogger’ Blog is titled “How to Plug the Holes in Your Content Funnel That Are Costing You Money”. Mike King says, “Content is not king. Yep, I said it. (This guy did, too.) In the realm of content marketing, the customer is ruler of our domain. Without falling deep into a series of Game of Thrones allusions, let’s agree that all content must be created with the customer’s needs in mind. Otherwise we are wasting time and resources as marketers. I’ve already written much on personas and their usages across digital marketing, but it’s tying those... [...]

Giovanni Puma has been investigating the techniques beginners can use to build a marketing business from scratch to achieve a dependable income of about $100 per day, without spending lots of money or lots of time to do it. If you have a tendency to get bogged down in the technical details (or for that matter, the marketing details) involved in building an online business, Puma’s Simple Freedom Machines aims to give you a clear path through the “maze” of conflicting ideas you are faced with. Unlike many trainers, who have big budgets and big staffs, Puma is an average guy, but... [...]

The latest article on  ‘MarketingProfs’ is titled “Are You Wasting Your Time on Twitter? Four Ways to Make It Count”. Sonja Jobson says, “You’ve just sent your latest tweet out into the giant black hole known as the Twitter stream. Now what? Are you confident that the time you devote to marketing on Twitter actually pays off? And if it is paying off, how exactly? I’ve met more than a few frustrated small-business owners who want to take advantage of all the great benefits social media marketing offers, but they just don’t know whether their time... [...]

The latest post on ‘Mashable’ is titled “Dick Costolo Reveals Twitter’s Toughest Conversations”. Lance Ulanoff says, “Twitter is a largely public sharing platform that, as it’s grown from within the U.S. to other parts of the world, has increasingly faced some very hard decisions about what, if anything, to hide from regional Twitter audiences. “The reality is, internally, that the hardest discussion we have are between the rights of one set of users and the rights of another set of users balanced against the laws of that country,” said Twitter CEO Dick... [...]

The latest article on HubSpot blog is titled “An Open Letter to the Anonymous Unfulfilled Social Media Strategist”. Ginny Soskey says, “Hey there, Anonymous, I saw your post on Digiday yesterday about how much your job and the larger social media industry sucks. I get it — I totally agree that many companies are overly fixated on engagement metrics, and it’s makes a job that should be strategic, creative, and fun feel worthless. Top agencies are either taking 45 days to craft a single, bland tweet with a sole purpose of getting more RTs or Likes or Shares from... [...]

Why hasn’t your site risen to the top of the search rankings? What do the top 10 sites have that your site doesn’t? Knowing these and other competitive facts can make a big difference in your own results. Sometimes a small tweak to your design or your meta-data is all it takes to move up. SEO X-ray Hero gives you data that directly affects your ranking You get lots of good data whenever you input a keyword you are interested in. See what sites are the top results for that keyword. Find out their details; what makes them the top: Lots of flexibility: • Analyze the Top 10 Sites... [...]

The latest post on ‘ReadWrite’ is titled “As Internet Growth Slows, Tablets And Mobile Data Are The Industry’s Best Hope”. Owen Thomas says, “Growth in Internet usage on the whole is slowing, technology investor and analyst Mary Meeker warned in her latest Internet Trends report, an annual exercise in looking at the state of the industry that she’s done since her days as an analyst at Morgan Stanley and has continued at Kleiner Perkins, the venture-capital firm where she’s now a partner. While Meeker spent most of the report, which she published online and delivered... [...]

The latest article on ‘MarketingProfs’ is titled “What Makes an Ad Go Viral Online?”. Ayaz Nanji says, “Why do some video advertisements get millions of online shares, whereas others barely get any? Unruly recently set out to try to answer that question by examining which television ads from the most recent Super Bowl performed well online, and which did not. Specifically, the analysis looked at how many online shares (via social media, blogs, etc.) each Super Bowl television advertisement garnered, and what qualities the highest performers had in common. Among the key findings from the... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Are You Overlooking the Most Valuable Real-Time Marketing Strategy?″. Baer says, “There has been a lot of hype over real-time marketing (RTM) over the past two years and it doesn’t seem to be slowing down. I had the pleasure of speaking on the topic at Social Media Marketing World and as evidenced by the sold out room, it is a hot topic for marketers these days. While engaging in a trending topic can show some of Take my Facebook newsfeed during the last Superbowl. It was flooded with images of Superbowl “war... [...]

The latest MOZ blog post is titled “The Illustrated SEO Competitive Analysis Workflow”. Aleyda Solis says, “One of the most important activities for any SEO process is the initial competitive analysis. This process should correctly identify your SEO targets and provide fundamental input to establish your overall strategy. Depending on the type, industry, and scope of the SEO process, this analysis can become quite complex, as there are many factors to take into consideration—more now than ever before. In order to facilitate this process (and make it easy to replicate, control, and document),... [...]