The latest article on  ‘Marketing Land’ is titled “How To Create Memorable Mobile Video Content: Tips From 3 Pros”. Aaron Strout says, “It probably won’t surprise you that a majority of the usage on today’s popular social platforms is via a mobile device. In fact, of the big six (Facebook, Twitter, LinkedIn, Tumblr, Instagram and Pinterest), only Tumblr (54%) and LinkedIn (74%) have more desktop usage than mobile (source: Wall Street Journal). A statistic that may surprise you, however, is the fact that now, 40% of all YouTube watch time comes from mobile... [...]

The latest ‘Econsultancy’ blog post is titled “Five tips for using behavioural analytics to combat fraud”. Bill Loller says, “When we tell businesses that getting to know their customers is vital, it’s not just so that they can provide the best possible customer experience for them. Getting to know your customers is most crucial when it comes to helping businesses identify enemies disguised as customers. Fraud is becoming increasingly widespread since the dawn of ecommerce and as it becomes more and more sophisticated, we need greater visibility to fight malicious... [...]

The latest article on  ‘Marketing Land’ is titled “Yahoo Launching Video Service To Compete With YouTube This Summer”. Amy Gesenhues says, “According to a report on AdAge.com yesterday, Yahoo is planning to launch their video service later this summer in an effort to compete with Google’s YouTube. “For video creators dissatisfied with YouTube, Yahoo has a compelling pitch: more generous revenue-sharing deals, or fixed ad rates that are significantly higher than YouTube is currently delivering to creators,” writes Ad Age reporter Tim Peterson. Peterson goes... [...]

The latest article on ‘Website Magazine’ is titled “Experts Speak: Must-Have Marketing Automation Features (Part I)”. WM team says, “Marketing automation can seem like the cure to most marketing woes, but clearly not all software systems are created equal. In fact, VentureBeat reports that almost half of companies are using more than one marketing automation system, with 24 percent using two, 12 percent using three and smaller percentages using even more. To help with the marketing automation buying decision, Website Magazine interviewed nearly 20 Internet professionals to provide... [...]

The latest post on ‘Re/code’ is titled “Twitter Is Exploring How to Enter China”. Jason Del Rey says, “Twitter CEO Dick Costolo doesn’t expect his company’s service to be unblocked in China anytime soon, but he admitted on Wednesday at the inaugural Code Conference that Twitter is working on figuring out what kind of service it could launch there down the road. Costolo said Twitter is in the “very beginning stages of conversations about what it would look like or feel like.” He did not provide any more detail”. Twitter Is Exploring How to Enter China Re/code  [...]

Ariel Sanders has developed a lead generation system he calls Lead Octopus, and it’s the most powerful opt-in gathering system ever created. Sanders’s new tool (a WordPress plugin) doesn’t limit its lead gathering to a squeeze page in WordPress. Like the octopus it is named for, it has 8 tentacles, all outstretched to pull in leads. Lead Octopus gathers opt-ins from: • Squeeze pages in WordPress • Squeeze pages outside WoirdPress • Send Facebook Notifications • Content Lockers • In-page opt-in forms • Opt-in pop-ups • Social pop-ups •... [...]

The latest article on ‘Business 2 Community’ is titled “An Email Marketing Method For SEO Related Service Providers That Actually Works”. Phil Singleton says, “As an Internet marketing services agency in the US MidWest, we are cold-called and email spammed every day from domestic and offshore companies trying to sell us our own services, or soliciting to become a reseller of their search engine optimization services. Truth be told, it doesn’t make sense for an SEO company to outsource any SEO work to third parties – especially when it comes to any form of link building.... [...]

The latest article on  ‘Marketing Land’ is titled “How To Activate Tribes For Viral Content Marketing Success”. Kelsey Libert says, “The idea of “Tribes,” popularized by Seth Godin and others, is just a fancy way of articulating the idea that the internet has allowed for massive segmentation of individuals. These silos of individuals can be thought of as tribes because they behave cohesively and respond similarly to stimuli that resonate with their shared interests, desires and goals. We’ve now entered a period in online marketing and advertising where forms... [...]

The latest article on ‘The Forrester Blog’ is titled “Big Data’s Big Meaning For Marketing”. Fatemeh Khatibloo says, “Big data this, big data that. Hardly a day goes by when we’re not bombarded with messages about the big data platforms and technologies that will solve all our marketing problems. Let’s be honest though: these tools and technologies alone simply won’t solve the big data challenge. But the effect of all that media and market hype? A lot of confusion and mistrust on the part of marketing leaders about what big data really is, what it can do, and... [...]

People are right to say that releasing products online is the best way to make a satisfying income online. But there are precautions you should take to avoid letting money slip right through your fingers. Anyone can do a simple “site:yoursite.com” search on Google to find some vital site information, including some you don’t want to become public, such as the download pages for your products. John Racine got burned that way on one of his early products. It was placed on a black hat forum by a crook, where it was available for free. This is a serious business problem. It is just... [...]