The latest article on HubSpot blog is titled “6 Reasons People Aren’t Filling Out Your Landing Page Forms”. Ginny Soskey says, “Even though I’m a marketer, one of my least favorite activities is filling out forms on websites. Google’s AutoFill has become my best friend to help save me from the tedious and mundane task of filling out name, email, phone number, yadda yadda yadda. Still, if you want to grow your business, website forms are part of the gig. Your job is to make sure your forms are ones people actually fill out. Below are six very common reasons... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Why visuals are the most important element of content marketing″. Baer says, “This is the fifth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool)”. Why visuals are the most important element of content marketing Jay Baer’s ‘Convince & Convert’ Blog  [...]

This is a reminder for the Return Path’s Mobile Marketing webinar on May 29. Return Path is  hosting a webinar featuring Bonnie Malone and Jordan Cohen on Thursday, May 29 at 1.00 pm EDT. The topic of the webinar is “The Mobile Takeover: It’s Real. It’s Here. Get Used to It”. Return Path team says, “The webinar will also include: An in-depth analysis of latest findings from Movable Ink’s “US Consumer Device Preference Report: Q1, 2014” Groundbreaking ideas for creating winning omni-screen email designs Examples of leading brands who are using agile email... [...]

New Compliance bar Plugin by Anton Nadilo & Jon Shawcross makes it simple to comply so you avoid fines and penalties by the EU or the US. Online marketers have been sued by regulators more than a few times. One well-known case is FTC vs. Frank Kern. The US Federal Trade Commission (FTC) won a big suit against Kern, and it cost him a lot of money in penalties. (And the EU regulators can be just as punitive.) You don’t want to be next. So ask yourself this question, “Do my websites have all the same obvious disclosures, notices, and disclaimers? ” Well, what’s obvious... [...]

The latest ‘Econsultancy’ blog post is titled “A first look at Enhanced Ecommerce for Google Analytics”. Ben Barrass says, “Launched during the Google Analytics’ partner summit, Google has taken a fairly huge step in customer understanding by releasing ‘Enhanced Ecommerce’ functionality across the platform. This latest update is a major change to specifically understand customer behaviour and the effectiveness of merchandising efforts, away from attempting to understand products within GA using transactional data alone and covers a number of new opportunities. The... [...]

The latest post on ‘Mashable’ is titled “Sergey Brin: Google Was ‘Shocked’ When It Learned of NSA Snooping”. Lance Ulanoff says, “Google cofounder Sergey Brin said the company was shocked to learn that the NSA was snooping on backbone data. Speaking with Re/Code’s Walt Mossberg and Kara Swisher at the inaugural Code Conference (the replacement for the “D Conference”), Brin explained that even though the company was surprised to learn of the NSA’s data-collection practices, Google had already started encrypting much of that backbone data anyway”. Sergey... [...]

The latest MOZ blog post is titled “Take the SEO Expert Quiz and Rule the Internet”. Cyrus Shepard says, “You are master of the keyword. You create 1,000 links with a single tweet. Google engineers ask for your approval before updating their algorithm. You, my friend, are an SEO Expert. Prove it by taking our new SEO Expert Quiz“. Take the SEO Expert Quiz and Rule the Internet MOZ Blog  [...]

Josee Bedard has just created a bundle of WordPress themes and plugins that will impress you. It contains Sales Optimizer, Promo theme, Mix Mag theme, more. The Sales Optimizer plugin lets you display a count-down timer for an offer with a limited time duration. It’s highly customizable to let you take full control over your CTA sales buttons. It tracks your results and lets to split-test to see what works best for you.. Its broad flexibility lets you test dozens of variations and pinpoint the best performer. While this is at the heart of this bundle of WP tools, you also get 10 more: 1.... [...]

MarketingSherpa has released a case study titled “Content Marketing: How Freightliner Trucks’ community site engages more than 18,000 members”. Allison Banko says, “Chartering a community website can position your brand as the Beyoncé among your consumers and the Einstein within your industry. The undertaking of an entire community, along with fresh, well-managed and engaging content is enormous, and it takes more than a few blog posts to establish both a fan base and thought leadership. Freightliner created a community website, stocked with hot content, and served it... [...]

The latest article on  ‘Marketing Land’ is titled “Using User Generated Content To Boost Sales”. Marketing Land team says, “If you do online retail, you probably know all about SEO, SEM and other acronyms. But how about UGC: user generated content? UGC might be a good way to allow your own customers to make pitches to new ones about your products. The folks at Offerpop have put together an infographic pull of ideas, such as using photos and videos from customers to aggregating customer reaction to your social campaigns”. Using User Generated Content To... [...]