The latest TopRank blog post is titled “Integrate Social Media Marketing With All of Your Online Marketing Efforts”. Lee Odden says, “Integrating content across channels of discovery and engagement like social networks is an important part of optimizing for the customer experience. In fact, according to the2014 Social Media Marketing Industry Report, 83% of marketers stated they have integrated their social media and traditional marketing activities. Social Media contributes to all aspects of the customer journey, so integrating social media marketing with overall online marketing efforts... [...]

Theft of the intellectual property in downloadable products is a major problem for product creators. When products show up on Black hat forums, that guarantees sales will be lost. John Racine is releasing The Membership Manifesto today to deal with this problem. In it, he reveals little known strategies that make sure your paid content stays secure. He includes several tactics that cost less than $15 to implement. Maybe you have tried things like uploading your PDFs, videos and mp3’s to your website or even YouTube. But these techniques are far from secure. Often, a simple URL search on... [...]

The latest post on ‘Experian Marketing Forward’ Blog is titled “Addressing the impact of data quality in omni-channel marketing”. Jennifer Levin says, “The number of channels marketers interact through has exploded in recent years. Mobile and social media continue to develop, while eCommerce and the point-of-sale continue to remain staples within customer interaction. While it can be challenging to keep up with all of these different connection points, customers who interact across multiple channels spend more than their single channel counterparts. With that in mind, marketers need... [...]

The latest article on ‘Website Magazine’ is titled “E-Commerce: The Writer’s Role in Conversions”. Kristen Gramigna says, “Successful Web copywriting that results in conversion demands that a multitude of elements are met: Not only must copy be clever enough to draw customer attention; the use of appropriate keywords is critical to helping customers find what they want during search. Further, because they can’t see and experience the product firsthand, Web copy must provide functional and technical details, including product features and benefits — all while being succinct.... [...]

The latest article on  ‘Marketing Land’ is titled “Marketers, Face Reality: There Is No “Easy” Button”. Muhammad Saleem says, “This column is an extension of the conversation I started a couple of months ago when I wrote about the difference between grabbing attention and getting people to care. Over the years, I’ve realized that sensationalism is the norm for the marketing industry — whether it’s a conference session, a blog post, an e-book, or a marketing firm pitching its services to a client, there is a tendency to create expectations that simply... [...]

You have probably heard of Alex Jeffreys, a well-known marketing trainer. Although he has some high-end training programs costing hundreds and even thousands of dollars, he has created a new home study program with a price starting at only $4.95 (if you hurry.) He calls it The Cash Box Blueprint. Here’s how he describes this training:   “my secret step-by-step system that’s been making me $2,724 every single day for the last 90 days.” He says that this is for you, no matter how new you are to online business. And, he says, you can implement his techniques: •... [...]

The latest article on HubSpot blog is titled “How to Turn Customers Into Brand Promoters on Facebook”. Sam Mallikarjunan says, “Facebook has been a gold mine of quality referral traffic for retailers. Not only has Facebook sent volumes of friend traffic toecommerce stores, this traffic has converted at a high rate, boosting retailers’ profits. However, in recent past, the declining organic reach on Facebook has made it increasingly difficult for retailers to reap the same marketing benefits. Accumulation of fake Likes is further hampering the reach and engagement, turning... [...]

The latest article on ‘Business 2 Community’ is titled “24 Reasons SEO and Social Media Are Inextricably Linked”. Rob Peterson says, “Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. In both cases, traffic comes from earned media as opposed to paid media. If you were to hire a resource to help with either, most people think to... [...]

The latest article on HubSpot blog is titled “Here’s a Flipping Awesome Way to Showcase Your Marketing Content”. Michael Reynolds says, “As you are probably aware, great (and useful) content is the fuel behind good Inbound Marketing. There are lots of ways to publish content such as your corporate blog, and other online resources. As you publish content, you’ll want to be sure it gets found in search via SEO and also on social media. However, what if you could publish your own online industry-specific magazine (that’s optimized for tablets) to an audience... [...]

The latest ‘Econsultancy’ blog post is titled “45 words to avoid in your email marketing subject lines”. Christopher Ratcliff says, “Hi [insert name] welcome to our awesomely helpful blog post! ☺ There’s an art to writing a good email subject line. If it’s a personal email to somebody that knows me, they’ll be expecting something obscure, weird or occasionally offensive. However if it’s a marketing email sent to a relative stranger, there are definitely some things you’ll want to avoid. Consulting a number of experts, sources, our own research and my own... [...]