Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “11 massively doable ways to increase conversions with better forms″. Baer says, “I recently collaborated on my friends at Formstack (a very nifty system forcreating and managing smart, online forms) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks. We spend a lot of time, energy and money to get people to visit our websites and landing pages, but it many cases we then undercut those efforts with forms that are at best “sub-optimal” and at worst “total... [...]

The latest MOZ blog post is titled “How to Be More Creative in Your Online Campaigns”. Shelli Walsh says, “The SEO landscape has changed so much in the last few years in the wake of the Penguin and Panda apocalypse that the discipline is now considered in the broader terms of online marketing or digital marketing. The one element that is common is the requirement for new skills such as PR, classic marketing and most importantly: creativity. Agencies and freelance individuals who can’t adapt, evolve and embrace the new mode of thinking/operating are vulnerable with nowhere to hide... [...]

This is a reminder for Business 2 Community’ webinar on Instagram. Business 2 Community is hosting a webinar with Mitch Brooks, Elizabeth Breese and Mike Kurtz on Tuesday, May 27 at 2.00 pm ET. The topic of the webinar is “The Success Of Visual Brands: How To Measure The Value Of Instagram”. The ‘Business 2 Community’ team says, “In this session, Crimson Hexagon’s Mitch Brooks, Elizabeth Breese and Mike Kurtz will show how ForSight’s new Instagram hashtag monitoring feature allows marketers to tap a rich new vein of consumer insights. The team will walk through... [...]

The latest article on ‘Website Magazine’ is titled “Optimization Vendor Checklist: 12 Must-Haves in a Testing & Targeting Solution”. Kim Ann King says, “If you are looking for a new Web optimization vendor, or checking out testing technology for the first time, make sure you are asking all the right questions. Optimizing the entire user experience can be tricky, and you’ll want to be sure the technology you are selecting can do everything you need. You’ll want to make sure the technology you select can test every part of your site (front-end and back-end) and enable you to... [...]

The latest article on  ‘Marketing Land’ is titled “The Agile Marketing Revolution”. Andy Lombard says, “Faster, cheaper, better — this is the mantra of the impossible demand. At least, we’re told it’s impossible to get all three. As marketers, we want to unleash campaigns faster, see better results, and do all of it in a cost-effective way – and we’re always looking for tools and techniques that help us do just that. Lately, marketers have embraced a new marketing paradigm that promises to do all that – and surprisingly, it comes from the tech world.... [...]

The latest article on HubSpot blog is titled “8 Simple Tips to Siphon SEO Value From Google+”. Shannon Johnson says, “With only so many hours in a day, it’s no wonder why many marketers consider Google+ an afterthought compared to other tactics like regular websitemaintenance, ongoing blogging, and publishing to major social networks like Facebook, Twitter, and LinkedIn. After all, where do you find the time to cultivate yet another social community, and why would you do so on Google+ if you’re not entirely sure it’s worth it? It’s understandable why some marketers... [...]

The latest article on ‘Business 2 Community’ is titled “12 Simple Ways to Segment Your Customer Base”. Rachel Serpa says, “In today’s cutthroat and overcrowded marketplace, the brands that ditch mass marketing techniques in favor of more relevant and individualized messaging will win. Just ask President Obama – his team of data scientists helped lead him to re-election in 2012 by amassing detailed voter segments based on demographic, financial and behavioral data. Obama’s big data endeavor helped his camp raise $1 billion, target cross-channel ads and, according... [...]

The latest ‘Econsultancy’ blog post is titled “44 reasons why people don’t trust your website”. Chris Lake says, “Why do people trust – or distrust – a website? What is it about the content, the design choices, or the usability of a website that makes it seem untrustworthy? Last month I spotted this great thread on reddit, where people explained what makes them trust / distrust company websites. I thought I’d extract some of the suggestions, and a few quotes, and I’ve added a bunch of my own. The usual caveats apply: all rules are there to be... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Social Media Lessons from America’s Biggest Company″. Baer says, “Like many of today’s social pros, Chad came to social media from a background in journalism. He also got his career started in politics in Washington. All along the way, he was using hislove of writing. Chad has seen communication evolve from handwritten letters, through mass fax and phone calls, to email, and now social media. ”I don’t necessarily know that communication has changed that much, just the method that you use.” So how do Chad... [...]

The latest ‘Econsultancy’ blog post is titled “Q&A: Scott Monty on Ford’s social media strategy”. Christopher Ratcliff says, “Social media is a major part of Ford’s continued evolution in digital and in many cases features some of its most groundbreaking work. Ford was the first automobile manufacturer to reveal a vehicle on Facebook, it was the first brand on Google+ and it runs perhaps one of the most uniquely enjoyable and surprising Vine accounts. Last month I wrote about why Ford’s social media strategy is so good, in which I discussed... [...]