Graham Charlton says, “Earlier this year, I wrote a post looking at some of the best ecommerce sites around, picking out aspects of these sites that others could learn from.  As the vast majority were B2C, some commentors challenged me to find similarly good examples of B2B ecommerce sites. I’ve asked the Econsultancy team, found a few myself, and here we are. Some are listed because they offer a great all round experience, others because they do a particular thing very well (navigation, copywriting, and so on)”. Which B2B ecommerce sites are getting it right? Here’s... [...]

Rob Rasko says, “Recently, my company, The 614 Group, joined forces with content advertising leader OneSpot to conduct a study in which we surveyed almost 500 marketers during May and June about their native advertising intentions. Unsurprisingly, we discovered they have a significant interest in the emerging native advertising format, with 67 percent calling it “interesting and valuable,” and 22 percent predicting that it is “where all online advertising is headed.” Only nine percent labeled it “a fad soon to be forgotten.” Powerful stuff. Deeper into the findings that we unearthed,... [...]

Jason Abbruzzese says, “Even if you have never tweeted, don’t have any followers or have never visited Twitter.com, chances are you have still seen a tweet at some point in your life. Twitter knows this, and it’s trying to figure out how to make money off it. The social media site demonstrated solid growth in its most-watched measurement — monthly active users (MAUs) — in its second-quarter earnings report on Tuesday. An unexpected profit, a positive outlook and growing revenue per 1,000 timeline views (a Twitter metric for how well it is making money from its platform), all... [...]

Barney Garcia say, “Having a well-designed landing page will go a long way when it comes to bringing in conversions. You could have the best product or service in the world, but if you don’t communicate that effectively, you could be missing out on new business. Follow these tips and best practices the create the ideal landing page for your business. When creating a landing page, one of the first things you need to take into account is your purpose. According to Wordstream, some of the questions you should ask yourself include, “What is my end goal? Who is my audience? Where are... [...]

Pete Prestipino says, “One of the most dangerous things you can do to your email list is to not engage in regular purges of inactive or non-responsive recipients. Failing to clear out the non-clickers and dead addresses results not only in low performance metrics from a marketing standpoint, but the poor deliverability rates you likely experience could be causing long term damage to your brand. EmailAnswers.com, a provider of email list cleaning and validation services, wants to make sure email marketers aren’t sending to undesirable or invalid email addresses and has launched Purelist,... [...]

Ayaz Nanji says, “Most B2B marketing and sales professionals (60%) say price is the top reason Sales doesn’t close qualified leads, according to a recent report from Demand Metric and Showpad. Beyond price, other frequently cited reasons for failing to close sales include failure of the sales team to perform (35% of survey respondents), lack of a compelling product or service (31%), difficult business terms or conditions (21%), and failure of the marketing team to perform (18%)”. Why B2B Sales Leads Don’t Convert MarketingProfs  [...]

There’s a new WordPress theme marketers are finding just right for building a marketing site: Cotton WordPress theme. This new theme is not only easy to use to build a professional-looking site, it also: • Helps you engage your visitors in that crucial 30- second time window when they decide to go or stay • Loads very fast, further increasing visitor engagement and impressing the search engines • Is easy for you to use to build the site you have always wanted and get it done quickly Cotton WordPress theme comes with all the features you need for a custom, professional look... [...]

Connor Sullivan says, “There is a lot of talk out there about how writing more blog posts will get you to the blogging promise land where your blog generates a ton of new visitors and leads every week. You’ve seen the data — you know that if you publish more, you’ll start to see more and more results. But not all blog posts are created equal. Publishing more of the wrong content won’t get you the results you need. Should you be publishing posts on the latest and greatest news in your industry? Or should you be sticking with evergreen, tried-and-true topics? What’s... [...]

Greg Finn says, “There are plenty of reasons why you shouldn’t be purchasing email lists for your marketing efforts, like the whole legality of it. Besides the Federal violation and potential fine, a recent study from email marketing provider, MailChimp showed that scraped, stolen, purchases or rented lists simply don’t work. Using data from their MailChimp’s anti-abuse system, graphs were created around key metrics and the correlation of public lists”. Dead On Inbox Arrival: Study Shows Purchased Email Lists Aren’t Worth A Dime Marketing Land  [...]

Ryan Connors says, “Marketing technology bandwagons are a great thing, especially when businesses can get in front of them. From the first companies in the 90’s Dot-Com boom to the first campaign on Pinterest, there’s a huge value in going into uncharted marketing territories with a vision. That vision, extended to all marketing mediums, presents a real opportunity for the winners of tomorrow. Today, these “uncharted” territories tend to fall into three categories: social, local and mobile. Once just a playground for teens and college kids, social media has evolved into a pillar... [...]