Shane Jones says, “While ecommerce has come a long way in recent years, it still has a long way to go. One of the main problems with online shopping is that a certain amount of guesswork is always required before making a purchase. Customers are never quite sure about the quality of an item, since they can’t touch it like they would when shopping in person. Instead, they are forced to rely on small photos and glib product descriptions”. The five words that don’t belong in ecommerce customer service ‘Econsultancy’ Blog  [...]

Nikhil Sonnad says, “If you mostly read English or other Romance or Germanic languages, you’ve been spoiled for choice with digital fonts. The Latin alphabet has long been the subject of intense typographical exploration, with thousands of fonts available in more styles and weights than most non-designers would ever think necessary. Readers of non-Latin scripts — like Chinese, Hindi or Hebrew — have never enjoyed such diversity. Now the globalization of fonts is erasing this disparity. Type design and delivery might seem esoteric, but the flattening world of type actually speaks... [...]

Yael Grauer says, “So, you’re full of information and have a dramatic story for your audience? Good. But here’s the harsh truth: every bit of knowledge in the whole world is completely meaningless if you don’t do this one thing. Before I spill the secret, let me tell you what it’s not … It’s not about having the right intentions. Your intentions don’t even matter. Your burning desire to enlighten those around you thirsting for knowledge is useless unless you can clearly explain the information you’d like to share”. 7 Ways to Simplify Complex Content While Maintaining... [...]

This is a reminder for Business 2 Community’ webinar on Facebook marketing. Business 2 Community is hosting a webinar with Richard Beeson on Wednesday July 30 at 2.00 pm ET. The topic of the webinar is “How to Craft the Ideal Content Strategy for Your Facebook Page”. The ‘Business 2 Community’ team says, “There’s a time and place for everything. And on Facebook, it’s no different. In this class, leading digital marketing experts from the Facebook Marketing firm, Agorapulse, will explore the 6 types of content you should consider when creating your Facebook content... [...]

Derek S says, “There are few things that can sway consumers to buy a product quite like online reviews. Considering 72 percent of people trust online reviews as much as a personal recommendation it is no surprise that companies are trying to make reviews as accessible as possible. inPowered, a free content marketing and advertising platform, has introduced a new feature called Expert Ranking which enables users to search the reviews of top experts on everything from basketball shoes to computer software”. Leverage Expert Reviews to Encourage Consumer Purchases Website Magazine  [...]

Greg Finn says, “Retargeting powerhouse AdRoll recently crunched data from their advertisers and uncovered some surprising findings on retargeting and Facebook. AdRoll supplies advertisers with options for retargeting across the web and FBX (Facebook Marketing Exchange) on the desktop and WCA (Custom Audiences from your Website) on mobile. The click and response results might not be what you’d expect. A significant discovery is that the overall CPM of News Feed on mobile is 57% lower than News Feed on desktop. Furthermore, the mobile placements generate a 10% CTR which lead to a 61% lower... [...]

Todd Wasserman says, “Amazon CEO Jeff Bezos famously picked the $9.99 price for e-books out of “thin air.” But in a blog post published Tuesday, the company offered some numeric justification for the figure. The $14.99 and $19.99 prices for e-books is “unjustifiably high” since “there’s no printing, no over-printing, no need to forecast, no returns, no lost sales due to out-of-stock, no warehousing costs, no transportation costs, and there is no secondary market — e-books cannot be resold as used books. E-books can be and should be less expensive,”... [...]

Melih Oztalay says, “Since when do readers want to be insulted or put in a position of feeling stupid regarding pay-per-click advertising? Probably never. As an industry author and owner of a web-marketing agency, I keep up with industry news. I’ve found articles during the first half of this year that stress “mistakes you’re making.” This post will take fresh approach by focusing on recommendations and enhancements to improve your pay-per-click advertising program. Complexities of Paid Search Advertising Pay-per-click advertising is a platform in which you spend money on clicks every... [...]

Megan Ritter says, “Sometimes it can be difficult to choose the right social network for your business. Sadly, you can’t make this choice based solely on the popularity of a network, because each social site attracts a different kind of audience. When it comes to marketing, it’s important to know your audience, as well as know how to reach out specifically to them. Pinpointing the right market for your message on social media can be an especially difficult task for B2B companies, as there are few networks where businesses tend to socially connect with one another. Thankfully, recent... [...]

ClickBank team says, “If you’re having trouble marketing your business, generating leads, and getting more sales just because you have a non-existent marketing budget, it’s time to re-think your strategy. These four tips will help you market your brand and drive more traffic to your website without spending a dime. Build a Blog If you don’t already have a blog on your website, it’s time to build one. A blog that is regularly updated with fresh, engaging, and valuable posts will attract people to your brand and will help build a loyal following. In addition, content keeps you relevant... [...]