Todd Wasserman says, “Good news for advertisers, but maybe not-so-great news for users concerned about their personal data: Starting Monday, Facebook will use data it gleans from users for its new ad network, Atlas, which it will serve up ads on non-Facebook sites based on what Facebook knows about you. Atlas is a former Microsoft property that Facebook bought last year for around $100 millionthat Facebook has now rebuilt from the ground up. Atlas is distinct from Audience Network, a mobile ad network Facebook introduced in April that was aimed at app developers”. Facebook Ads Will Follow... [...]

Mark Dulisse just re-released his popular Covert Player Pro.<>/p> This professional video play has the features a marketer needs, and in this short-term sales, it has a price that will please. Look at some of the things it can do for you: • Capture people’s email addresses at significant turning points in the video process (beginning, end, any pause point, etc.) • Show a Call to Actions at significant turning points in the video process, too. • Create a flexible playlist for your users so they can easily watch their favorite videos again • Let text Wrap Around video thumbnails,... [...]

Lance Ulanoff says, “I’m afraid to say how I feel about Ello. I’ve been in this position before. A new social media platform arrives, everyone proclaims it the next big thing and better than all that’s come before or currently exists. I look at it and feel a profound sense of meh. It’s not really Ello’s fault. The social network that seems to encourage big images, short thoughts and unthreaded conversation launched over the summer. I don’t recall hearing about it. In fact, Ello was flying way under the radar until September”. Ello Is No Facebook Killer Mashable  [...]

Will Critchlow says, “Before I start, I should address the irony of writing this post on a site that isn’t yet designed for mobile. I don’t make those decisions, nor have the insight into the development backlog. I still think this is the community to have this discussion with, so I’ll just have to put up with the irony. This post isn’t really about responsive websites, though. I wanted to address a broader question. There are a few marketing topics that seem to make it into board rooms sooner than others. Social media was one – I’ve heard a lot of senior people... [...]

Michael Bird says, “Attracting and retaining visitors can be a difficult task, and it relies heavily on the content that is on your website. Apart from being a crucial point of interest for your potential customers to find out more about your business, your website can also serve as so much more. Having a relevant, up-to-date content gives your visitors a reason to come back more regularly. Content marketing strategies are an obvious choice to help improve the online presence of your business, but why do some organisations refuse to do it? The seemingly obvious answers are that they take a lot... [...]

Neil Patel says, “Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. But how do you create that refined content strategy? If your goal is to drive organic traffic, what specific, strategic methods should you employ to build the right amount of organic traffic? In this article, I explain the process for creating a content strategy that drives traffic in detail. It starts with audience research, and is built on determining the best form of content, creating a pattern of frequency, tailoring... [...]

Thiago says, “Social media is no longer just the realm of the young. Now, older sites like Facebook, Twitter, LinkedIn, and even Pinterest have more users in the 25-to-34 age bracket than ages 16 to 24, according to data from GlobalWebIndex. YouTube, Instagram, and Tumblr are among the few social networks that skew younger, with teenagers and early 20-somethings accounting for more users than any other demographic. Social demographics are shifting. Men are growing their lead on Twitter, while Instagram is becoming more gender-balanced”. This Is Who’s Using Social Networks Like... [...]

Ben Davis says, “Here’s a brief introduction to Atlas by Facebook, the social network’s new ad network of sorts. Facebook was already selling ads in other apps via its Audience Network, which has been in beta since April 2014. This Audience Network allows advertisers to promote their apps in other apps using banner, interstitial or native units and all the targeting data Facebook can stump up. But now, with Atlas, Facebook is extending this to websites, too. All that Facebook data will be used to sell ads outside of the network and these will be seen by Facebook users”. Facebook... [...]

MarketingExperiments team says, “Many marketers depend on paid search to reach their customers. Significant revenue is spent on keyword strategy, but position is only half the battle. It really does not matter how many people see your PPC ad if it does not motivate anyone to click. This raises some essential questions: • Have you maximized the effectiveness of all 95 characters? • Does every word convey meaning with the greatest force? • Will your ad stand out from the competition? In this 35-minute interactive Web clinic, sponsored by Marin Software, the MECLABS research team will review... [...]

The NTEN team says, “Social media is changing. If you are like most nonprofit professionals, it’s hard to keep up! This training is for anyone in need of the latest trends for visual media platforms like Instagram, Pinterest, and Vine. Whether you work for a social change organization, nonprofit, or foundation, you can learn how to use these tools on a shoestring budget. We will examine how leaders in the field are successful at using these visual media platforms to advance a mission, a vision, or a cause. Takeaways: Three new things you can do immediately to enhance your organization’s... [...]