Christina Colon says, “Creating compelling ad copy can be one of the trickiest parts of developing your PPC campaign. Without bidding extremely aggressively all the time (which is expensive and inefficient), you can’t be in the number one position all the time. Even if you are, your ad copy still needs to drive the searcher to click your ad instead of a competitor’s below. Here are some rules to creating eye-catching copy to capitalize on a lower position or capture your audience at a higher average position. Craft a Unique Headline There are tons of advertisers on Google selling the same... [...]

Yoav Vilner says, “Online shopping is becoming an increasingly popular outlet for shoppers to flock to. With 40 percent of the global online user base involved in online purchases, and sales increasing by almost 20 percent; businesses are shifting their attention to ecommerce platforms. This market change makes for a highly competitive environment since your competitor is just a click away. You can offer quality items at great prices; but this is only one piece to the puzzle. Therefore, in order to stand out, ecommerce businesses need to know what to incorporate into their site to maintain a... [...]

Entrepreneur team says, “For many good reasons, blogging is likely the heart of your content marketing strategy. Recent industry statistics are astounding: 77 percent of Internet users read blogs, 52 percent of consumers make purchasing decisions after reading a blog’s advice, and 57 percent of marketers have acquired new customers via their blogs. With so much of the focus on how to create compelling blog content, other effective methods for getting out your messages are often overshadowed. Whether you have reached a stalemate in traffic numbers or you’re ready to take your website... [...]

Jonathan Blank says, “As we flip the calendar from 2014 to 2015, you probably have an increased budget for content marketing. Well, at least 58% of us have a higher budget according to theContent Marketing Institute. Job well done in making the business case. Now we have to get to know our customers better to get an adequate return on that budget. Why must we get to know our customers better than we did in 2014? The most basic difference between content marketing and traditional advertising is an acute focus on our customers’ needs. Obviously, we have to find an overlap between our customers’... [...]

Emma Snider says, “The Twittersphere is abuzz with valuable tips and tricks to help you sell more and better. That is, if you know where to look. WittyParrot has compiled a list of the top 100 sales influencers on Twitter for your following convenience. Tune your Twitter account to find the best sales signals among the noise and be treated to a wealth of knowledge. Here’s a sneak peek of what you can expect from a sampling of the influencers on the list”. 100 Leading Sales Influencers to Follow on Twitter HubSpot  [...]

Erica Abbott says, “Most of the time, the start of a new year is signaled by making some type of resolution, whether it be pledging to go to the gym more often or spending more time with family. But those resolutions are rarely kept and they usually end up getting broken a couple months into the year. You can really make a resolution at any point of the year to make it a good one. A typical start to the year can also be ringing in the new year with family or friends. If you want to add some pizzazz to your New Years Eve party, check out these five tips from Pinterest and make 2015 a great year!“. 5... [...]

Ashtyn Douglas says, “For some professionals, this year came and went with monotonous familiarity to years past. Same clients, same routine meetings and same stale office coffee. But if you’re a B2B marketer, the previous 365 days were anything but repetitious. The nature of our industry is to disrupt the conventional way of doing things, so it’s no surprise 2014 outdid 2013 with new technology, new ideas and new performance standards. Along with the launch of our new site, we’ve documented and shared each new evolving trend with you. To ring in the New Year, we’ve decided to share the... [...]

Pete Prestpino says, “Take a minute from reading all those year-end wrap up’s and prediction lists to do something really, really important for your website right now – change the copyright notice in the website’s footer.  While it might seem like something that can wait, a current timestamp and copyright notice shows users (prospective and existing customers) that your business is currently active, functioning, operational. What would you do if you came upon a website with a footer that indicated the last time you were present was last year? While you may not leave, you... [...]

Tucker Schreiber says, “It’s a cold evening on the town, and you’re looking for a place to grab a bite to eat.  You come across two restaurants – one is close to full, the other is almost empty. Which one do you choose? Chances are you’ll go to the one that’s close to full. That’s social proof.  It’s a psychological phenomenon where we look to the opinions of others and additional “signals” to help us make decisions. It’s also a powerful persuasion tool you can use in your business to influence potential customers who are trying to make a buying decision. One... [...]

Jason Klein says, “The results of StrongView’s annual Marketing Trends Survey are in and email retains the top spot for increased investment in 2015, followed by social media and mobile marketing. Overall, the majority of marketers (54%) are increasing their budgets in 2015 – and that’s a healthy 17% increase of 2014. The results are also encouraging for email marketing’s long march to one-to-one marketing. The top targets for increased email marketing investment are triggered and lifecycle marketing messages. This emphasis on automated messaging over batch mailings is a welcome development,... [...]