InstaBuilder was first released several month ago. It had a lot of automation to make it simple to build websites. Now InstaBuilder 2.0, much enhanced from the initial release, is available. In the new version, all the technical barriers have been removed so creating your own pages can now be a fulfilling experience, not a frustrating one. The fluid Drag & Drop Editor lets you place any Element onto wherever you want on your page. Its User Interface is easy foranyone, with an easy Drag & Drop process. New in the version 2.0, is a survey feature letting you add a survey of up to 5 questions... [...]

Matt Asay says, “Perhaps the biggest trend in enterprise computing is driven by a host of very small things. That is, Big Data, a terrible term used to describe the exploding volumes, variety and velocity of data, is largely the result of small devices, whether Internet of Things-style sensors or mobile devices. If 2014 was the year that enterprises desperately tried to take off the Big Data training wheels, 2015 will be the year they succeed. Ironically, this won’t be because they master the intricacies of Hadoop and Spark. Instead, it will be because 2015 will be the year we stop trying... [...]

Emma Snider says, “The pen is mightier than the sword. (Which is good, because you probably don’t want to threaten prospects into buying at sword-point.) As the primary “weapons” to convert prospects into customers, words are incredibly important to salespeople. How sales reps deliver their messages and converse with contacts can have a dramatic effect on the outcome of a conversation. Using the wrong phrase might cast a negative shadow on the proposal, while tweaking just a few words in the pitch might induce someone to buy immediately. The underlying message is certainly critical,... [...]

David Moth says, “The sharing economy has grown exponentially in the past few years to the point where it has impacted nearly all industries. Airbnb and Uber are the most obvious examples, but other sectors such as logistics, utilities and education have also been disrupted by new startups. And I previously wrote a post looking at five interesting startups that are impacting life sciences. At Le Web today Jeremiah Owyang hosted a panel that discussed the extent to which the sharing economy is revolutionising established industries”. How the sharing economy will develop in 2015 ‘Econsultancy’... [...]

Chow says, “If we all had it the way we wanted, we would have every single person that visits our website make a purchase, every time they visit our site. Its too bad that in real life, the average conversion rate can be anywhere from 1% to 10%.  Obviously, this number will depend on the space you are in and how well you are running your site.  If we keep this in mind, we understand that we can’t really do much about what our own company sells(at least for the moment), but we CAN change how the website is being run. Lets take a look at some things we can do to make sure our conversion rates... [...]

Daniel Burstein says, ” According to ReturnPath, 13% of email from permissioned email marketers never makes it to the inbox in the U.S. For Brazilian marketers, that number is an even more painful 40%. This week, we’ll look at a chart that shows the email deliverability improvement tactics of 593 of your peers. We’ll also provide tips from three experts who, collectively, were involved with more than 7 billion emails sent over the past year“. Email Marketing Chart: How to improve deliverability MarketingSherpa  [...]

Red Akrim says, “Some people argue that spam or junk mail essentially killed email marketing. Makes sense, if you think about it. Don’t we all hate spam? Even more so, people are proclaiming that with the ever-increasing popularity of social media and enterprise social networks is the impending obsolescence of email. Well, I’ve got news for you. Email is alive and well, and email marketing will continue to gain traction as marketing shifts from globalization to personalization. Why email marketing is worth your time ? In an interview, Keith Burton, a Brunswick Group partner, insists that... [...]

Adam Weiss says, “The affiliate marketing industry marked its milestone 20th year in 2014, and it’s clear to see that it has traveled a long path since the launch of the first affiliate marketing campaign in 1994. Most notably this year, affiliate marketing saw several acquisitions and higher than expected growth rates. Looking Back At 2014 Predictions Around this time last year, we made a few predictions for 2014, three of which we can say certainly made their impact. Those predictions were: 1. Mobile Commerce Will Test the Strength of Affiliate Networks We saw mobile traffic truly test... [...]

James Temple says, “Many of us celebrated our Christmas Day bounties in that time-honored way — by buying still more stuff. Online sales on Dec. 25 rose 8.3 percent from the prior year, as consumers rushed to cash in their gift cards and take advantage of holiday deals, according to IBM’s Digital Analytics Benchmark. But the real surge this season was in mobile. Smartphones and tablets accounted for more than a third of online sales on Christmas Day and 57 percent of all online traffic. Those figures were both up around 20 percent from the prior year. While more people browsed on... [...]

Emma Snider says, “All customers are not created equal. Sure, you might like some more than others, but that doesn’t mean they’re your best clients. Sales comes down to revenue and ROI — so how can sales leaders objectively determine which customers are most valuable? Through a customer lifetime value (CLV) analysis. But calculating CLV isn’t a cake walk — inaccurate data, confusing metrics, and inadequate technology can all block the path. But the organizations that do figure out a customer’s net costs and revenues over their engagement see the benefit:... [...]