There’s a thriving marketing for online consulting for local businesses. There are many services you can offer, one of the most fundamental, one that many local businesses still need, is a website to attract customers. In fact, many local businesses need help with their online marketing and don’t know where to turn. They will invest thousands of dollars for a website that looks attractive and professional and represents them well. Now, it is easy to give them what the need, an attractive site that really pulls in people to their business. You can build a demo site in minutes with a new WordPress... [...]

Kristi Hines says, “If you are a Gmail user, you have likely received some emails that stand out from the rest with a call to action button within the subject line. If you’ve booked a flight recently, your airline may have sent you an email that includes an interactive way to view your travel plans. Similarly, Google Inbox app users might have seen emails that look like this. These calls to action are courtesy of Schema.org markup for email. Just like Schema.org markup for web pages helps web pages stand out in search results, Schema.org markup for emails helps certain emails stand... [...]

Mitch Meyerson says, “The proliferation of smartphones and other mobile devices with broadband connections has made podcasting an ideal channel for claiming the attention of targeted prospects and getting them to buy from you. But things have changed: It used to be that by simply launching a podcast, you’d attract an audience. So few shows existed that listeners happily subscribed to any quality show related to their interests. Today, the selection has grown significantly. But don’t let that scare you away from podcasting. There’s still plenty of opportunity to create a popular... [...]

Alesia Hsiao says, “There is no doubt that “sex sells” is one of the most familiar phrases in marketing. With major brands benefitting from using sex appeal in their marketing campaigns for decades now, risque imagery that was once considered to be taboo or pornographic decades ago can now be found splashed across magazine pages, TV screens, websites, billboards and other marketing channels. While there have been many discussions about sexuality and ethics in advertising, it does not change the fact that using sexualized marketing has been very successful for countless brands,... [...]

If you are looking for a boost in your marketing results, a boost that works for any niche and for any target market, investigate Targeting Inspector v2.0 Built on the success of the original Targeting Inspector,Version 2.0 adds new and powerful updates. Even if you invested in the original, you should consider the new version. It provides more market data and does it faster. Targeting Inspector v2.0 uncovers the deep passionate interests of Facebook users so that you can target the ones most likely to want and need your product or service. With the data it gives you, you can minimize waste in... [...]

JP Mangalindan says, “Microsoft has revealed a series of extensions for Office 2016 called “add-ins,” which let third-party developers offer services that work in tandem with the company’s software suite. The add-ins will work across different platforms. Among the first companies to take advantage are DocuSign, which now integrates its electronic signatures with Word, and SAP, which runs in Excel. Plug-ins for Outlook, from LinkedIn and Salesforce, will offer more information and context about people who have emailed you pulled from their own data. Microsoft also announced... [...]

Paul Rouke says, “In the third article of my series on CRO, I highlight the four critical areas a business needs to crack in order to gain long-term growth through optimisation. Summary In the previous post to this, I talked about the five characteristics of businesses ready to grow through data driven optimisation. Hopefully, your business has at least two or three of these characteristics and is seeing the impact that this has on your testing strategy. In this article, I’m going to share the four critical areas to focus on in order to develop an optimisation strategy that is central... [...]

Cecille says, “Purchasing online is beyond a growing trend. Statistics show that is it fast becoming a way of life with digital shoppers estimated to reach 200 million this year. Most of us go online to purchase software, clothes and books but given the convenience shopping online offers, it’s no surprise we can purchase food items and medicines through the Internet now too. This brings us to this week’s niche : pharmacy affiliate programs. The pharmaceutical industry is made up of companies that”. Monetize That Health Site With These 3 Pharmacy Affiliate Programs! Mark Ling’s  ’Affilorama’... [...]

Zach Watson says, “As businesses gain access to greater amounts of customer data, and consumers themselves have more options for services and products, marketing strategies have become more complex. The number of specialties within marketing has expanded, and now includes positions dedicated to social media, search engine optimization, content creation, conversion rate optimization, email marketing and more. For most organizations, these positions all have the same ultimate goal: producing revenue for your organization. This means they need to produce a steady stream of leads, and one of... [...]

Kristin Hovde says, “Being transparent in your marketing campaign will bring you closer to your customers. It will take down the wall separating the two worlds and will allow your customers to get to know you and your company better. Transparency is not only about letting your customers get to know you better, it’s also about not hiding any information from them that may help them determine whether or not they want to do business with you. A report by Forrester stated that the three qualities that every successful B2B supplier possesses are clear full pricing, evident inventory, and information... [...]