Lily C says, “As the calendar flips from 2015 to 2016, the New Year represents the perfect time for your company to reassess its compensation program for your sales team. Even if you don’t have extra funds to throw at your sales team, there are some excellent options to help motivate sales teams. Try any one of these suggestions to maximize sales without increasing budgets. Understand Your Team Every year, successful companies sit down with the members of their sales team and make time to listen to their concerns. This process is usually paired with a performance review. Giving an employee... [...]

Nitin Abbey says, “Payment gateway PayUbiz, asserted its supremacy in the payment industry in India by launching a new technology which will allow users to make payments via a single tap, while remaining compliant with the Reserve Bank of India’s two-factor card authentication system. Speaking to Entrepreneur India, Rahul Kothari, Business Head,PayUbiz said that apart from providing better conversion rates, PayUbiz caters to 80 of the top e-commerce companies in India. A few excerpts from the brief chat: What inspired you to enter into this segment? When we started PayU India in 2011 with... [...]

Matt McGee says, “Trends come and go in every industry, and it’s no different for paid search. This year, we saw brands adopting more methods and AdWords releasing a laundry list of features (including a place where you can view said laundry list at any time). But I want to cover three specific areas in paid search that advertisers should definitely consider in 2016, and I’ll also share what we learned about them in 2015. 1. Your Ad Messaging Strategy It used to be you could slap 95 characters on a PPC ad, give the client a few good options to choose from and call it a day. All that... [...]

Annie Pilon says, “Google Analytics has a pretty solid hold on the online analytics market. If you want to see insights about how many people are visiting your site and what their habits are once they’re there, Google Analytics is probably your first stop. But it’s not the only option out there. For a few of the other analytics providers you might consider for your business, see our list of Google Analytics alternatives below. Piwik This analytics provider is similar in functionality to Google Analytics. But the main difference is that Piwik allows you to keep the analytics data on your... [...]

Lindsay Kolowich says, “Marketing is a fast-moving industry by nature. Like most years, a whole lot has happened in the marketing world in 2015. Marketing is becoming more localized and more personalized. Snapchat has exceeded many marketers’ expectations, now getting 4 billion video views per day — the same number as Facebook. We’re seeing a rise in wearable tech, which is giving marketers a ton more consumer data to work with. It’s time to put these changes into perspective as we enter a brand new year. To help us stay ahead of the marketing trends in 2016, the... [...]

Brian Gardner says, “A change is coming to our biggest and best-selling product. The StudioPress Pro Plus Pack — which gives you immediate, on-demand access to every active theme in the StudioPress library — is about to add a recurring component. Note that I said about to add. Nothing is changing immediately. But the change is coming soon (likely at the end of January 2016), which is why we’re letting you know about a special offer happening this week only. We want you to have every opportunity to lock in the current Pro Plus offer“. Get the All-Theme Pack Now Before It Becomes... [...]

Shubhomita Bose says, “Google has given AdSense mobile text ads a sleek new look. In a recent article on the official Inside AdSense blog , the search engine giant has unveiled the new format that “allows for higher performance with a more beautiful and user-friendly appearance.” The redesigned version has been rolled out on mobile devices, so you should be able to take a look at it right now. Changes to Ad Appearance Compared to the previous look, the headline and body copy appear bigger now. Google has also changed the font that makes the ads look more visually appealing than before. Another... [...]

Tracy Maple says, “Shoppers conduct more online research before buying, and that translates into online sales, according to MasterCard. Retailers also benefit as consumers spend money they’ve saved because of lower gasoline prices. Online retail sales increased 20% between Black Friday and Christmas Eve, while total retail sales excluding automobiles and gasoline rose 7.9%, according to data released today by MasterCard Advisors. MasterCard’s data shows that furniture and women’s apparel sales posted double-digit increases, accounting for a large chunk of the growth. MasterCard did... [...]

Matt McGee says, “It was a mobile holiday season for Amazon and its customers. Without releasing exact numbers, the company says almost 70 percent of its customers this holiday season shopped via a mobile device and the number of Amazon app shoppers more than doubled in the same period. The stats are part of Amazon’s traditional post-Christmas news release recapping a number of significant — and many more not-so-significant — shopping milestones. Among the more significant numbers are the growth of Prime, Amazon’s paid subscription service that offers free or discounted shipping... [...]

You’ve got to hand it to Mark Dickenson. He has persisted in online marketing for almost 10 years, despite years of absolute failure and discouragement. Those were the years when he relied exclusively on affiliate marketing to earn his living. Since then he has redirected his marketing and focused on creating products, and his results changed dramatically. Based on his experience, Dickenson says, “The difference between being an affiliate marketer and a product creator 99% of the time is the difference between some extra spending money and a full time income.” So, following his... [...]