Jodi Harris says, “Search engine optimization (SEO) should be a linchpin in any successful content marketing plan. But with search engines updating algorithms and ranking factors on a frequent basis, how is a mortal content marketer supposed to keep up? Tracy Gold wrote an invaluable Ultimate SEO Checklist in 2014, which did a fantastic job of covering SEO fundamentals from a content marketing perspective. However, considering how much search has evolved in just the last few years, I thought it would be useful to revisit the key points from Tracy’s original discussion and update them with... [...]

Lyndi Catania says, “When it comes to delivering content today, it’s important to deliver it in a way that best suits the message. For some shorter pieces of information or ones that are fact or statistic based, an infographic could be the most beneficial option. Infographics make the information easier to absorb, not only because it’s mapped out in a digestible way, it’s visually pleasing to the eye. This is why infographics have the chance of going viral and can help in the author’s link building endeavors and increase their exposure. Taking advantage of the following... [...]

James Knight knows a thing or two about affiliate marketing, and he knows a lot about Facebook marketing. He combined his two areas of expertrise in his new training, FB Cash King. In fact, what he shares in this new training works, not just for affiliate marketing, but also for CPA, launching your own products or just about any other marketing you want to do. The essence of Knight’s FB Cash King is driving massive free traffic with Facebook, using a technique that Knight calls secret, a technique he is sharing for the first time in this training. This method is ideal for a beginning marketer... [...]

Juliet Carnoy says, “Millennials are one of marketers’ biggest challenges. They have tremendous buying power but are skeptical of traditional marketing. This presents a unique challenge: In order to connect with this elusive audience, marketers will need to prioritize the values that matter most to millennials — like authenticity, individualism and brand experience. Here are five concrete steps to improve your brand’s millennial-marketing appeal: 1. Tap into social networks. In the past, advertising was consumed through traditional marketing channels, such as print and television.... [...]

Nikki Gilliland says, “Since Innocent popularised the informal tone of voice, many brands have followed suit by trying to make friends with the customer (as well as sell them a product). But lately, I’ve noticed a shift away from this conversational style of copywriting. With an increasing desire from consumers to know how and where products are made, small and artisan brands are growing in popularity. As a result, reassuringly authentic copywriting is popping up all over the place. So why do we want to buy beer from micro-breweries, get our caffeine fix from pop-up coffee shops, and... [...]

David Farkas says, “Creating content for local link building can be intimidating. Sure, you know your business. You know your area, but do you know what locals want to read about? You can always guess, and you might strike gold. My guess is you don’t have the time, resources, or budget for guesswork. I don’t either, which is why I like to go in educated. Enter Moz Content. Even if you don’t have a Moz account, Moz Content allows you to audit any website and find its most popular content. You can figure out which pages and posts have the most shares, the most links, and the sort of reach... [...]

Demian Farnworth says, “You’ve probably heard us talk about landing pages a lot around here. There is a good reason for that. When executed correctly, a landing page is a powerful tool that helps you gain new subscribers, sell your products, and more. But what exactly is a landing page? “. Landing Pages Defined in 60 Seconds Copyblogger  [...]

Ash Read says, “Instagram has now released one of its most requested features. The ever-popular photo sharing app announced that following the release of version 7.15 for iOS and Android users will have the ability to switch between multiple accounts. This news is sure to make power users and social media managers jump with joy as managing multiple accounts for brands (or your pets) has been a time-consuming task up until now. Here’s a super-quick guide on how to add and manage multiple accounts on Instagram. Adding and switching between multiple accounts Once the feature is live (it’s... [...]

Ben Davis says, “Eight months after full launch, it seems that Twitter is mothballing the Buy button. The functionality is available at this time, but not for long, as Twitter is no longer developing the product. In the Buzzfeed article that broke the news, a Twitter spokesperson claimed the company has actually increased investment in commerce by funnelling the Buy button resources into dynamic product ads. However, dynamic product ads are simply a retargeting ad product. Crucially they lead the customer out into the mobile web, instead of allowing purchase in the Twitter app. What this... [...]

Andy Beohar says, “Inbound marketing is one of the most effective ways to attract and convert potential customers, to the extent that 84 percent of marketers prioritize their inbound strategies. For B2B companies especially, leveraging and optimizing the most important elements of inbound marketing, such as content, email, social media, and SEO, can help you ignite lead generation and drive the results you’re looking for. Want to get started? Check out these eight strategies that will help you harness the power of inbound marketing for B2B. Content 1. Repurpose Existing Content B2B companies... [...]