Emma Brudner says, “Salespeople are constantly on the go, whether they’re meeting with clients, flying out to give a presentation, or running to a team training. With this in mind, mobile access to sales systems aren’t just a nice to have — they’re a necessity. But besides company software, salespeople can also download productivity, educational, travel, and other just plain useful apps to optimize their time on the road. Here are 28 of our favorites. 1) Evernote Need to jot notes at a meeting or conference? Evernote has you covered. The mobile app also tags notes... [...]

Brad O’Brien says, “As of last count, Instagram had 500 million monthly active users and (already) more advertisers than Twitter. Combine that with a bunch of capabilities and targeting options the platform inherited from Facebook, and it’s clear we’re looking at a burgeoning advertising powerhouse. About that overlap with Facebook, though — how is it manifesting so far? Where has Instagram advertising shared almost 1:1 takeaways with Facebook advertising, and what are some key differences in the platforms that advertisers must take into account? Where they converge We’ve seen... [...]

Luke Richards says, “The Demographics and Technology Adoption section of our Internet Statistics Compendium saw some fascinating video-related data hit its pages in this month’s update. As usual, we have collected the best bits from our own in-house research, as well as trends we’ve published in collaboration with other research houses and the most insightful freely available digital stats from around the web. I use these monthly posts to pick out the stand-out stories from this ever-updated stats hoard – and video-on-demand trends from across the US, UK and some lesser-discussed global... [...]

Abdullahi Muhammed says, “Writing copy is a part of building up your sales platform. It may sound easy to write 500 words about how great your product or service is. The problem is that people don’t realize how powerful copy is. A simple word here or there can make all the difference to whether someone buys or not. One of the aspects of copy that people don’t consider is the difference between a benefit and a feature. A product feature is something that you are going to find in the manual. You’re not selling this to anyone because a lot of people didn’t come to your landing page... [...]

Lindsay Kolowich says, “The average office worker sends 40 emails per day. That’s 40 opportunities to market yourself and your business in those individual emails you send, every single day. A lot of people treat their email signatures like an afterthought, which makes for a real missed opportunity. Those signatures are a chance for you to make it clear who you are, make it easy for people to reach you, and give people a place to go to find out more — either about you, about your business, or about something you’re working on. So if you’re just putting your name and... [...]

Entrepreneur team says, “Ten years ago, Chris Dingman launched his company on the flimsiest of grounds. It’s called The Dingman Group, and it relocates professional athletes — so, say, if a guy is traded from the Miami Heat to the Cleveland Cavaliers, The Dingman Group would arrange to sell the house in Miami, pack it up, move the stuff and find a new home in Cleveland. It’s a clever, one-of-a-kind service, but there was a hitch: The “Group” was just Dingman, and he had no experience in real estate or professional sports. Also, he was damn near broke — and it took him... [...]

Marcia Riefer Johnston says, “Small screens, big screens. Screens. Screens. Screens. Oh, how many screens you’ve seen! Few people know about Dr. Seuss’ The Screen Book, sequel to The Foot Book. OK, he never wrote The Screen Book, but had he lived a few more decades, he might have. Electronic devices today are as numerous, diverse, and move-around-able as the world’s feet. Mobile — our umbrella term for today’s portable computing devices and the plugged-in-yet-untethered lifestyle they have engendered — has taken over. What’s a content professional to do? Greg Verdino, managing... [...]

Paul Cheney says, ““Philip Morris & Co. (now Altria) had originally introduced the Marlboro brand as a woman’s cigarette in 1924,” according to Wikipedia. In 1954, however, that all changed. Launching what’s known as one of the most universally successful advertising campaigns in history, Leo Burnett created The Marlboro Man. Whatever you think about smoking, put it aside for a second. Right or wrong, The Marlboro Man produced serious results for Phillip Morris. The thing that’s interesting for readers of this blog is that Phillip Morris’ team did it by employing a repeatable... [...]

Daniel Kushner says, “Facebook is a powerful social media outlet, even for B2B marketers. Though it’s known as the social network of choice for B2C companies, and some have concerns whether organic Facebook marketing is still viable for B2B companies, the fact remains that with 1.5 billion monthly active users, Facebook still reigns supreme for market reach potential, regardless of industry. How can you make use of Facebook when organic reach for B2B seems to be declining? The answer, in part, is “pay to play”: Facebook advertising. Beyond the power of tailoring ads to specific... [...]

If you are wanting to support your family with better financial results, the key probably isn’t a new e-book or video. The key is how you run your business and how you run your life. Gary Ryan Blair is sharing what he calls his 100 Day Challenge next week, as the first half of 2016 wraps up. Actually, he is already offering a free Manifesto and video (with more news about the Challenge coming next week). The manifesto and video show you how to start the second half of the year fast, focused and fired up. If you have been wondering why you aren’t more successful, it may be that you... [...]