Chris Munch says there’s a simple solution to the low traffic and low sales many marketers experience; he says it can mean ” the difference between getting 10 visitors or 10,000″. What is it? A Great Headline. Your headline is what makes readers want to find out what you have to say. Newspapers have learned this lesson long ago. Their best writers write the headlines. Good headlines are the key to profitable, low cost-per-click PPC and paid traffic campaigns. The more clicks you get, the lower your cost per click will be. And the more attention your links in the search results... [...]

Khalid Saleh says, “There are few things more important for conversion rate optimization than your landing page copy. If your landing pages are struggling to turn visitors into leads, there’s a very good chance it’s because of your copy. More often than not, marketers are guilty of making several copywriting mistakes, and they don’t even know it. In this post, I’ll show you three copywriting mistakes you are probably making on your landing pages — and how to correct them. 1. Your copy focuses on features, not benefits Features tell your audience what your product is about. Benefits... [...]

Estelle Derouet says, “Marketers rely on key performance indicators (KPIs) to prove their value to the business. And email is a key driver of those metrics, generating more leads, conversions and revenue than any other distribution channel. Unfortunately, the most valuable marketing channel is also the least secure. In the first quarter of 2016, the Anti-Phishing Working Group (APWG) observed more phishing attacks than at any other time in history. And this trend has big consequences. Below, we explore three ways phishing destroys your marketing ROI — and what you can do about it. 1. Phishing... [...]

Rachel Lindteigen says, “Something I see clients struggle with regularly is the question, “Who should I trust to create our content?” I get it. It’s hard to know who should speak for your brand. Do you want it to be the marketing team, your agency, a freelancer, a dedicated writer or another option altogether? There are many options, and often, different departments have varying goals and agendas. Sometimes brand teams speak about their brand completely differently from the way the e-com team speaks about it. Let’s look at the options: Marketing team The marketing team is likely a... [...]

Christopher Jan Benitez says, “Looking for tips to improve your sales? Many guides splashed online use examples of successful brands that do marketing right. However, sometimes the best lessons are learned through failures. Boo.com, for instance, had opened the eyes of many digital marketers when they closed their doors back in 2000. This promising company aimed to be the biggest online retailer for sportswear and prestigious brand leisure. Although their idea was nothing short of revolutionary at the time, Boo.com failed to answer the fundamental questions that define a company’s profit... [...]

Sneha Banerjee says, “Getting the masterstroke in e-commerce is not an easy task, especially when you switch from selling jewellery to bespoke menswear. But Vidya Nataraj believes that the end product doesn’t matter unless it is close to retail. Vidya brings a decade of diverse experience in e-commerce, strategy, operations, sourcing, and finance. She worked for her family business for LandmarkGroup for 4 years before it ultimately got sold to the Tata Group. “I headed the music division before we sold out to the Tata Group,” she says. She is co-founder of Bluestone.com, an online... [...]

Ben Davis says, “We’ve already made some fantastic announcements about this year’s Festival of Marketing. Apple co-founder Steve Wozniak and WPP chief exec Martin Sorrell are two of the headline speakers at the event, which runs October 5th to 6th in London. But now the full agenda is live, showcasing more than 200 speakers over 12 stages. Head over to the Festival website to see the gloriously colour-coded agenda in full, which this year includes filters and search for some extra UX goodness. Here are just a few of the session highlights. Brand & Creative Turning around... [...]

Caroline Early says, “This week on Rainmaker Rewind, Sonia Simone explains the value of launching a digital product and the steps you should take to get moving. Listen to Confessions of a Pink-haired Marketer to discover how digital products can help boost your income and the nitty-gritty of designing your first digital product with your audience in mind. And, as always, be sure to check out the other great episodes that recently aired on Rainmaker FM”. Rainmaker Rewind: Launching Your First (or Next) Digital Product MOZ  [...]

MOZ team says, “We’re hearing a lot about voice search lately, and that trend doesn’t seem likely to disappear. But does it have a direct impact on how you should be thinking about your SEO strategy? In today’s Whiteboard Friday, Rand discusses what to expect when it comes to the future of search and what you can do to stay on top”. Does Voice Search and/or Conversational Search Change SEO Tactics or Strategy? MOZ  [...]

George Beall says, “Talking to anyone with a website startup for a long enough period of time ought to lend itself to the mention of SEO, links, keywords, etc. For those of you lucky enough to have avoided this vacuous aspect of startup culture, pretty SEO entirely revolves around getting other sites to link certain keywords to your site so you can do better in search results. Additionally, Reddit, the social network with little homogeneity and a plethora of regulation, moderators, and hostility towards non-community members, is infamous for a practice called shadow-banning. On Reddit if... [...]