Penny C. Sansevieri says, “These days, it’s hard to miss the fact that video — especially livestreaming — is a big and powerful way to deliver your message. In fact, livestreaming apps are already dominating social media conversation and will continue to do so as more people start using them. Now with new opportunities like Periscope, Blab and Facebook Live Video, it’s tempting to jump onto the video livestreaming bandwagon. But which channel makes the most sense for you? First, let’s look at some of the more popular ones. Facebook Livestreaming In the past few months many... [...]

Andy Taylor says, “Just a few years ago, the paid search landscape could adequately be summed up as “text ads on desktop computers.” This simplicity meant analyzing performance didn’t require too much slicing and dicing to get meaningful takeaways from paid search data, and often a simple brand vs. non-brand look would do the trick. With the rise of additional ad formats and devices, however, understanding search performance requires that PPC managers and analysts dissect their data in several specific ways before coming to any conclusions. Here, we delve into the most important of... [...]

Sanjay Dholakia says, “If your company doesn’t yet have a digital hub, it won’t be long before your CEO demands to know why not. What is a digital hub, you ask? That’s an excellent question. A digital hub is the central nervous system behind all of a company’s marketing activities. But it doesn’t just stop with marketing; a true digital hub will communicate and integrate with other systems, too, from sales to content management and beyond. The old model is changing. Organizations have historically existed with single-process systems like the ones I just mentioned that each had their... [...]

Jonathan Mimouni says, “It doesn’t come off as a surprise that marketers find themselves overwhelmed because there are about a thousand companies that are trying to sell one type of marketing technology or another in about 40 categories. With the exception of software companies, there is a very low rate of adoption of marketing technology. Companies in other major industries are only utilizing around two out of nine important marketing technologies that exist. This is nothing but a wasted opportunity because a significant and rapid increase in return on investment have been reported by... [...]

Michael says, “Direct marketing is one strategy that has been developed on the basis of relationship marketing. And in the recent years we all have come across challenges ranging from popular internet advertising to the tough economic climates. Digital marketing to this have regained the stature leading the organizations with benefits who examine and evaluate their relationships with other clients and customers. Given below are the seven strategies every direct marketing organization should know and do in order to get instant results. Focussing on what is important: The biggest problem faced... [...]

Dale Lovell says, “With millennial expectations of advertising increasing and the rise of ad-blocking, the value exchange between brand and consumer is now more important than ever. Depending on which definition you read as what constitutes a millennial, I am one. Apparently. To paraphrase the singer Estelle, ‘1980 was the year that God made me’ (well, I was born in March, 1980, so technically, I was ‘made’ in 1979). And as if to prove my millennial credentials: my undergraduate year was the first intake that had to pay university tuition fees in the UK. My 19-year-old student nephew... [...]

Karissa Bell says, “Facebook appears to be working on yet another Snapchat-like experience. New screenshots of what look to be one of the social network’s many experiments show the company is working on a new feature that allows groups of friends to privately share photos and other updates that disappear after 24 hours. Called “quick updates,” the experience was first noticed by Tiffany Zhong, an analyst at venture capital firm Binary Capital, though other users have reported seeing the test as well. Quick updates lives in the main Facebook app behind the new smiley face... [...]

Ehsan Jahandarpour says, “Perhaps, if it was seven years ago I would not have been that confident to say this but in today’s competitive market, almost every entrepreneur has heard about the great influence of growth hacking framework on digital marketing strategies. Marketers often misunderstand the fact that growth hacking is about mindset, not tools. It’s very surprising to see that digital marketers spend lots of time experimenting growth marketing tools without paying attention to the growth framework. Generally, growth hacking framework composes of four important steps: Attract,... [...]

Matthew Torren says, “Marketing slowing you down? Tons of small to mid-sized businesses are using marketing automation tools to boost productivity, increase revenue and get rid of monotonous day-to-day tasks. 1. GetResponse. GetResponse is an all-inclusive marketing automation tool made to truly get stuff done. SMB’s love it for its email automation features. GetResponse’s “workflow builder” makes it super simple to create the ideal conversion funnel by clicking and dragging filters, actions and conditions into place. Once set up, the workflow builder will send welcome emails, coupons,... [...]

If your affiliate sales haven’t been pleasing, you may want to check into new software that, according to its creators, automates techniques they have been using effectively for years. Affiliate Titan Software consists of two applications: 1. The first application (it runs on both Windows and Apple) finds the affiliate products that are doing well. Some affiliates are making good money promoting these products. Find out which products are selling so you can focus on these winners. 2. The second application creates an affiliate promotion page for that winning product. This page is based on... [...]