Ginny Marvin says, “As expanded text ads began rolling out, some advertisers noticed that the new, longer double headline is sometimes cut off. This can be frustrating and can have potential legal ramifications for businesses in highly regulated industries like pharmaceuticals. Google AdWords’ social team responded to the tweet above with a recommendation to keep the combined character count of the two headlines limited to a total of 33 characters to avoid having the second headline truncated”. Google reiterates suggested 33-character limit in ETA headlines to avoid truncation Search... [...]

Anjali Lai says, “Within 24 hours of its launch, Pokémon Go broke app download records and user numbers began multiplying by the minute. It wasn’t long before mysterious names like “Jigglypuff” and “Squirtle” peppered daily conversation, stampedes of mobile-obsessed gamers became commonplace, and augmented reality approached a tipping point. The future arrives faster than we think. Our latest research has identified five key factors of change that propel customers to embrace new experiences and introduced a segmentation to help measure how consumers evolve. Forrester’s Consumer... [...]

Tim Peterson says, “Amazon announced its Q2 2016 earnings, reporting $30.4 billion for the quarter – a 31% jump over its Q2 2015 revenue. As reported earlier this month, this year’s Amazon Prime Day was the biggest day ever for Amazon, with Prime Day worldwide orders up more then 60 percent over last year’s Prime Day. Other highlights from Amazon’s earnings report included the launch of Amazon Prime in India, more than 1,900 third-party skills for Alexa, 50 new Dash Buttons and AmazonFresh, the e-commerce giant’s grocery delivery service, now available in London. “It’s been... [...]

Ginny Marvin says, “Good news for paid search managers working to get expanded text ads implemented. A day after rolling out expanded text ads globally, Google released an update to AdWords Editor that supports the longer ads. If you already have AdWords Editor installed, you’ll be prompted to update to version 11.5 the next time you open it. There is a new expanded text ads (ETA)section under Ads in the left navigation, located above the original Text ads setup area. The layout looks like this: Google encourages advertisers to test ETAs against their existing text ads for a period before... [...]

Molly Wojcik says, “Live chat technology has been around for a while. And while customers increasingly demand immediate attention, businesses have been relatively slow to adopt a live chat strategy – particularly in the SMB space, where deals are still built on relationships. Live chat is often solely thought of as a customer support tool and tends to be overlooked from a sales and conversion perspective. Why Engagement Matters Forrester data shows that 55% of US online adults are likely to abandon their online purchase if they can’t find a quick answer to their question. 77% say... [...]

Luke Richards says, “Over the past few months our Internet Statistics Compendium has seen some increasingly detailed mobile advertising data hit its pages, thanks in part to some free-to-download research over at Kenshoo and IHS. For today’s post I want to reflect on some of these trends and relate them to some of my own recent experiences of mobile ads – particularly the ever-surprising world of in-app advertising. We know that app installs and in-app ad spend are both growing Kenshoo’s Mobile App Advertising Trends Report released back in March highlighted some good top-level growth... [...]

Zak Stambor says, “Facebook’s revenue in the second quarter of the year surged 59% from the same period a year ago thanks largely to ad revenue from the network’s mobile advertising. The social network reported today that 84% of its Q2 advertising revenue stems from mobile ads, which appear on Facebook, Instagram and across Audience Network. Given that advertising makes up nearly 97% of the company’s revenue, the roughly $5.241 billion that retailers and other marketers spent on mobile advertising during the quarter made up about 81% of the company’s overall revenue. That’s a significant... [...]

Ann Smarty says, “Have you been struggling to get the traffic you feel you deserve on your content? Join the club: that is one of the most common complaints from content creators. They spend hours crafting the perfect piece to go on their site, or to promote their brand. They begin to market it on their social media profiles. Yet the results are disappointing, and nothing seems to work. Having faced this problem myself for many years, I have learned some super-tips along the way. Most are common sense, but if you take them seriously, you should see your traffic increasing consistently. Pushing... [...]

Carmelo Hannity says, “You know what you want to write about. You have the technicalities set up. Your blog is ready to go, right? Not quite. You may have considered the voice of your blog and your goals from your own perspective, but have you defined your audience? This doesn’t just mean you know that you want to write to consumers in general. Defining your targeted audience should follow a particular strategy and should drill down to the details as much as is possible. The more you can identify your audience, build a persona, and then target them, the more success you’re likely to see... [...]

Sean Donahoe is holding a webinar (it’s complimentary) in which he shares some of his best ideas for building your business:Donahoe’s Lead-Gen Strategies Webinar He was able to generate 10,231 opt-ins and $36,592 in profits in just 30 days. In the webinar he will share his process for doing it. This is a chance to discover the secrets of a muulti-million dollar marketer. Donahoe has been selling online for years. He has picked up lots of insights for doing it successfully. And you will be privileged to get the benefit of his “blood, sweat, toil and tears” to make your... [...]