Zak Stambor says, “But the social network’s advertising revenue grew 18.4% during the quarter. Twitter Inc. is still struggling to figure out what it wants to be when it grows up. While the social network generated $535 million in advertising revenue in the second quarter, an 18.4% gain from the same period a year earlier, it added only 3 million new users during the quarter. To drive more consumers to its platform it has recently made a robust push to add content. For example, earlier this month it announced plans to stream Pac-12 college sporting events and to offer original live NBA... [...]

Aaron Agius says, “Content personalization has become a big concern. A recent report co-authored by PwC found that 94 percent of marketers believe delivering personalization is critical or important to reaching customers. Yet recent polls by Forrester, Rapt Media, and others have found content personalization to also be the biggest challenge for marketers. In my experience, one common problem that marketers face in implementing it is budget. Content personalization may be an advanced marketing strategy, but there are plenty of affordable ways to do it. Here are five easy tips to get started... [...]

Piyush Mangukiya says, “Local SEO is a very comprehensive and sophisticated marketing strategy. It’s utilized to improve rankings on local search engine results pages and is very effective in bringing foot traffic to brick-and-mortar stores. Like all SEO strategies, this one sounds easy and simple at first. It’s only after you work on it for a while that you realize just how much effort it requires. After all, you have to optimize your website for more than 250+ local ranking factors. So we have developed a comprehensive 32 steps local strategy that you can use to rank higher on Google... [...]

Adam Weinroth says, “Views of food-related content and social activity (likes, comments, and shares) have skyrocketed, according to recent Google research. And although half of us watch cooking videos on YouTube, Millennials watch 30% more than any other demographic. Though Millennials enjoy cooking as much as they like eating, 31% of them admitted that choosing what to make is their least favorite part. No wonder YouTube searches for “best recipes” are up 48% year over year. To better understand the meal ideas people are looking for, content personalization platform OneSpot... [...]

Nash Riggins says, “When it comes to the realm of online advertising, Google AdWords is the undisputed king. Over the course of the last decade, Google’s Pay-Per-Click service has made it simpler than ever for small businesses to expand their digital profiles. AdWords helps companies to track down likely consumers, enhance their marketing reach and generate scores of invaluable sales leads. That being said, it can be extremely difficult to try and sell your business in just a couple lines of copy. When you’re that limited for space, you’ve got to make every word of your text ads count. That’s... [...]

Nikki Gilliland says, “Earlier this year, Snapchat paid more than $100m to buy Bitstrips, the company behind the popular sticker app Bitmoji. Last week, Snapchat announced Bitmoji features were properly integrated into the app. Bit-what? If you’re unaware, Bitmoji essentially allows users to create a virtual version of themselves – sort of like a personalised emoji, but bigger and more cartoon-like. This image then becomes part of customised sketches, ranging from personal greetings to pop-culture references. It’s all very silly, but also hugely addictive and surprisingly effective. When... [...]

Olivia Allen says, “No matter what they say, people do judge emails by their subject lines. In fact, 33% of email recipients decide whether or not to open an email based on subject line alone. That’s why it’s so important to craft subject lines that are compelling enough to get people to click through. Click here to download our complete guide to creating email newsletters people actually read. While they may seem like a small part of your message, they’re one of the very first impressions you have on your email recipients. And they’re a marketer’s ticket for... [...]

Barry Schwartz says, “Gary Illyes, a Google webmaster trends analyst, said yesterday that using a 301, 302 or 30x redirect of any kind will not result in a loss of PageRank, that there is no PageRank dilution. Here is the tweet: 30x redirects don’t lose PageRank anymore. — Gary Illyes (@methode) July 26, 2016 Back in 2010, we reported that there is some PageRank dilution when you use a 301 or other form of 30x redirect. But in 2013, Google’s Matt Cutts said 301 redirects don’t lose value. Matt Cutts said then, “The amount of PageRank that dissipates through a 301 is currently identical... [...]

Tim Peterson says, “Even Twitter sounds bummed about its latest quarterly earnings report. “We’re seeing a continuation of the trends discussed last quarter with less overall advertiser demand than expected,” the company said in its shareholder letter reporting earnings for the second quarter of 2016. Those trends were not good in the first quarter of 2016 and stayed not good in the second. In both quarters Twitter’s total revenue grew — up 20 percent year over year to $602.0 million in Q2 — but fell short of analysts’ estimates. In both quarters, Twitter’s monthly audience... [...]

You may have heard of the CPA marketer and trainer who calls himself Mr. Right. He has been using CPA in his business for years. And, from time to time, he writes up what he has been doing recently, to show other marketers how they can build a CPA business of their own. His latest training is CPA Emperor Forever, which he reports is novel, an approach you are unlikely to have ever seen before. This training is the latest version (the 6th or 7th, it seems). He continually updates the the training as he finds new techniques and tools. What products you promote have a lot to do with your success.... [...]