Cathy McPhillips says, “Many companies producing great content at a consistent pace soon face a predicament — they have so much content that they: Don’t know or remember everything they have Can’t track down content assets efficiently Struggle to collaborate with others involved in the process Aren’t leveraging existing content for reuse Enter digital asset management (DAM), one of the hottest subjects in content marketing this year. Digital asset management is all about how you manage your broad portfolio of content assets — from the way assets are annotated, cataloged, and... [...]

Eric Enge says, “MozCon is fast approaching us! On September 12-14—just two weeks away—1,400 online marketers will descend on Seattle, ready to learn about SEO, content, Google Tag Manager, conversion rate optimization, and so much more. We’ve got fewer than 60 tickets left, so grab yours now. If you haven’t done so, check out all the learning! This post is geared toward the things you can do when MozCon sessions aren’t happening”. Get Your Seattle Exploration on at MozCon 2016! MOZ  [...]

Nikki Gilliland says, “According to the IAB, around 26% of people now use ad blockers while browsing on desktop.  We recently spoke with Sacha Bunatyan, Global B2C Marketing Director at The Financial Times, to hear how the publisher is tackling the problem. The FT’s innovative approach While some sites have started to completely block access to anyone using the software, The FT is taking a different approach. One of multiple strategies, it has recently started to serve a partial view of the site to anyone using ad-blocking software, by blurring or missing out portions of text“. How... [...]

Dan Tyre says, “There’s no such thing as a born salesperson. Great sales reps make it look easy, but superior performance usually indicates that a salesperson has taken the time to hone their skills and is constantly iterating to better help their prospects. Whether you’re a first-time rep or looking to get back to the basics, these five tips are the essential pillars of successful selling. 5 Selling Tips for New Sales Reps 1) Start with your goals. If you’re learning to sell, start from the end and work backwards. Knowing your goals and measuring your performance against them (more... [...]

Tim Peterson says, “When Facebook introduced Offers in February 2012 for brands to distribute coupons on the social network, it was more or less a me-too product. Now Facebook is trying to make it more of a Facebook product. Facebook is updating its four-year-old Offers product to make it easier for people to see, save and use these coupons, especially when on their phones, and give brands more control over who those people are. For years brands have been able to use Offers to distribute online or in-store coupons on Facebook as ads or organic Page posts by linking to a brand’s site and... [...]

I recently received an email from a marketer with the subject line: Download Ten Kindle Courses With PLR For Free, Philip! (Worth $1,379) This sounded interesting. Even if I didn’t want to use the PLR, I might learn something about creating a Kindle book. So I opened the letter. This was one of those cases of “What the large print (in this case, the headline) giveth, the fine print taketh away.” The text of the email said that if you buy a particular product, then you could receive the “Ten Kindle Courses With PLR For Free”. So they were not actually free; they were... [...]

Brian Sutter says, “Everybody likes approval – especially marketers — so we take particular pride when someone shares our content. We get some business benefits out of it too, of course. And while metrics like conversion rates usually help small business revenues more than social shares, many marketers are still focusing on the shares. It’s our favorite way to tell if a piece of content has done well or not. Here’s the weird thing, though: If it’s shares we’re after, surely we’re getting them, right? Surely we’ve figured out how to entice people to share our content? But... [...]

Brandon Verblow says, “I joined Forrester earlier this year as an associate forecast analyst on the ForecastView team, focusing on digital marketing (DM) topics. The ForecastView team’s goal is to answer the questions “How much?” and “When?” To this end, we publish five-year forecasts that provide forward-looking, quantitative guidance around the key issues that our research analysts are discussing as well as the important trends that Forrester’s Technographics® survey data reveals. To learn how our forecasts can help you with your investment decisions, see our ForecastView... [...]

Usually, you wait until a visitor comes to your site, and cookie them while there so that when they later visit Facebook (or some other websites) they will again see an ad for your product. Retargeting works, but it could work better if you were able to differentiate between a visitor who was on your site for a few seconds and one that was there for several minutes. Suppose you could only show your ads to people who showed an interest in your product by staying several minutes to read about it. If you only show retargeting ads to people who have demonstrated an interest in your product, your ad... [...]

Amanda Zantal-Wiener says, “Live streaming is a way to broadcast your events to an online audience. It’s a digital alternative to something like selling tickets to an in-person event, and allows you to reach people near and far with live video. Brands use live streaming for a few different reasons, but according to a Brandlive survey,71% of businesses use it to more authentically interact with an audience. So instead of being the proverbial “man behind the curtain,” you’re allowing viewers to put a face (or faces) to your organization’s name, all in real time. Live streaming... [...]