Eric Enge says, “There have been major studies done on this, notably by both Moz and Searchmetrics. These are groundbreaking pieces of research, and if you’re serious about SEO, you need to understand what these studies say. That said, these are too complex for most organizations to deal with. They need a simpler way of looking at things. At Stone Temple Consulting (STC) we deal with many different types of organizations, including some of the world’s largest companies, and some of the highest-traffic websites in the world. For most of these companies, understanding that there... [...]

Lindsay McEwan says, “Marketing technology is growing up fast. From its infancy in direct mail to email and desktop web-based adolescence, all the way through to an adulthood of mobile, social, and programmatic ad buying, the first three decades of marketing tech’s life have passed in a blur. But we all know life begins at 30, so one thing we can be certain about as we look to the future is that the development of marketing technology doesn’t stop here. The methods and channels customers use to interact with brands are continually evolving and the rapid development of systems and technologies... [...]

Lena Brooks says, “In 2016, video is an important part of the content marketing mix, and it’s here to stay. Video has an uncanny ability to quickly warm up potential customers and connect them to you and your product. YouTube, the largest repository of videos, offers you the opportunity to create a dedicated audience of subscribers; and as the second largest search engine after Google, it’s not to be ignored. All that sounds very tempting, but if you don’t have video experience, it can also be very intimidating. When Magoosh, the company I work for, started making branded... [...]

Tim Peterson says, “Twitter wants to attract digital video stars to help build its video business. But it can’t offer them more eyeballs than YouTube or Facebook — who already have those creators’ attentions and their videos — so it’s offering a better cut of the revenue than its larger, more established rivals. On Tuesday Twitter extended the video ad program it opened last year for publishers to individual video creators that want to make money from their videos on Twitter like they do on YouTube. Like YouTube and Facebook, Twitter will slot ads alongside creators’ videos,... [...]

Julia McCoy says, “You’ve probably heard that content marketing is the wave of the future. But do you know why? While it’s true that content marketing is massively effective for nearly every company and industry on the globe, many marketers don’t understand why. Let’s shine a light on this puzzling (yet fascinating) state of affairs, with 10 statistics that will prove beyond the shadow of a doubt that content marketing is today’s marketing. 1. 200 million people now use ad blockers Paid advertisements were all the rage in online marketing. Today, however, consumers are increasingly... [...]

Daniel Burstein says, “If you’re an entrepreneur running a startup and begin to find some success, you will likely face a crossroads: Should I bootstrap, funding the business myself with personal savings and/or ongoing revenue? Should I procure funding and give away ownership interests to a venture capitalist or private equity firm? To help you make this decision, we interviewed Brian Fricano, Founder/CEO, Sustainable Supply. He is an entrepreneur who has weighed the pros and cons of each option and made this decision for his own startup“. Startups 101: How and why a green retailer... [...]

Entrepreneur team says, “We’re in the midst of summer. Most of us can be found lounging at the beach, hitting up a music festival or sparking up the grill. So why would any retailer start thinking about the holiday season now? Although there are impulse shoppers, 57 percent are carefully planned. The consumer has done all the necessary research, entering the store zeroed in on her destination. She knows what she wants. To become part of the equation, you need to get your brand message in front of her earlier than ever before. Doing anything else could jeopardize your business. Just... [...]

Adam Lapp says, “If you’re entrenched in Conversion Rate Optimization, A/B testing, or have read articles before from MarketingExperiments or MECLABS, you’re probably been inundated with the concepts of friction, anxiety, and value proposition. But how do you take those concepts and build an effective test plan so you can start increasing your bottom line? To help you with that, our team of amazing designers (shout out to Lauren, Charlie, Leah, James, and Chelsea) designed this infographic for you. Hope you find it useful“. How to Create an Effective Testing and Optimization Plan MarketingExperiments  [...]

Kumail Hemani says, “A site migration takes place when a website is re-vamped from some reason. This could be a new design or adopting a new CMS. It is sometimes more complicated than it looks depending on the size of the website. Site migrations come with a lot of risks which can potentially cause your business to lose revenue while the problem is fixed. Common problems include: Loss of current traffic. Page errors (404’s). Drop in search rankings. I’ve been involved in several critical site migrations of large scale websites. We recently worked on a university website and... [...]

Ayaz Nanji says, “What is the return on investment for B2B companies when they spend on Google AdWords search advertising? To find out, Bizible examined 1H16 data from 120 B2B companies in six industries. The researchers obtained a wide range of information from each firm, including monthly lead count, lead count attributable to AdWords, revenue, marketing spend, AdWord spend, and projected future revenue. The share of leads brought in by AdWords and the ultimate impact on revenue varies significantly from industry to industry, the analysis found. For the marketing agencies examined, AdWords... [...]