If you want your online web pages, videos and presentations to be eye-catching, adding a little motion can’t be beat. This is true for green screen videos, presentations, website backgrounds, anywhere your you want to attract viewer attention. Mark Mason and Pat Flannagon are releasing a package of Action Backgrounds at 11 AM EDT, today. These new video graphics are 100% new and unique. The package includes 40 video backgrounds (plus color variations for each) and, as a bonus, 6 4K-ultra high definition backgrounds. You have a choice choice of either personal or developer license. These beautiful... [...]

Nathan Resnick says, “One of the most exciting fields for startups right now is content marketing. This engaging way to spread the word about your business has continued to grow as different forms of content gain popularity. Though it all started with the typical blog, companies are now using various forms of content marketing like podcasts to drive more traffic. This form of marketing is hard to master and with the dozens of verticals involved, it’s rare to come across a valid informational source. That is why Jason Quey started the Content Promotion Summit, an online event that is bringing... [...]

Glenn Gabe says, “In May of 2015, I uncovered a major algorithm update that I called “Phantom 2.” It ended up being a huge update that impacted many websites across the web globally. I’ll explain why it was named “2” and not “1” soon. Google first denied there was an update in early May 2015, but then finally explained that they did indeed roll one out. They said it was a “change to its core ranking algorithm with how it assesses quality.” And with Google always looking to surface the highest-quality, most relevant information for users, that statement was incredibly important.... [...]

Margot Mazur says, “Video production is not just about making videos for awareness purposes. In our experience, using video strategically can help you at every step of the marketing funnel from lead generation to revenue growth. In order to reach these goals, savvy marketing teams want to make videos that drive conversions. Whether you’re hoping someone will find your website organically, sign up for a product demo, or even purchase your product — a well strategized video can help boost your conversion rate. A video that converts needs to be clear in its goal. What do you want... [...]

If you want to convert more prospects into customers or if you want more highly qualified leads that already trust you before you contact them, then video is the tool to explore. In a video, you can show potential clients who you are, what you stand for and what you know. Not only that, video can help turn existing clients into repeat buyers. It’s the tool that can be applied to any marketing problem you face. That explains why so many businesses are using video in their marketing. It is predicted that 74% of all internet traffic will be video by 2017. (Syndacast.com) If you aren’t... [...]

Matt McGee says, “Google Analytics Solutions (a new name; see below) continues its push toward the enterprise withtoday’s launch of Workspaces, a new collaborative feature that’s available in both Google Tag Manager and Tag Manager 360. The goal, according to Google’s announcement, is to solve workflow challenges that agencies and multi-user teams often faced when making and editing tags. Workspaces give you more than one space to do your work. Teammates can now easily work on tags at the same time, or make quick changes without publishing everything that’s in the works. Simply create... [...]

Ted Schadler says, “We’ve all experienced this garbage: You are on your smartphone. You find a link that you hope will help you in a mobile moment. You click with the great hope that it will be exactly what you need. Some irrelevant popup ad grabs you by the arm and blocks your path. You suffer through the ad or the countdown before getting to the site. (And feel angry or bad doing it.) Now you finally find out: Does the website help or have you clicked in vain?”. Google Will Attack Popup Ads On Smartphones — Hallelujah! Forrester Blogs  [...]

Jeff Rajeck says, “China’s internet advertising market is much larger in proportion to its traditional advertising than Western countries. The US, for example, spends less than half (47%) on internet and mobile advertising and slightly less on TV advertising (39%). China, by comparison spends a far greater percentage (66%) of its advertising on internet and mobile and a much smaller percentage (24%) on traditional media“. China introduces far-reaching new internet ad law: Why it matters Econsultancy  [...]

Rachel Goodman Moore says, “When first looking to offer something new, most businesses fall in line with one of two schools of thought: Build it internally Purchase or outsource it There are pros and cons to both sides of the coin. Here’s an example: Say you’re looking to expand the selection of products your company sells. Building a new offering in-house would allow you complete control over the size and shape of the new product. The drawback? Building it yourself usually takes significant internal resources and time. If, instead, you chose to purchase a product from another organization... [...]

Sonia Simone says, “Did you realize that making it a habit to give testimonials regularly can pay off in some powerful ways? Giving a testimonial is a service to others, but it serves you, too. In the previous episode, Pamela Wilson shared the six “magical” questions you can ask to get convincing testimonials. She concludes the testimonials series by reviewing what makes the act of givingtestimonials so remarkable, and why you might want to make this a consistent practice“. How to Give and Get Exceptional Testimonials, Part Two Copyblogger  [...]