Ehsan Jahandarpour says, “When it comes to growth hacking and digital marketing, it’s vital to leverage marketing automation and implement a solid customer journey optimization strategy that helps you save time, money, and quickly acquire more customers. What is Marketing Automation? In plain English, marketing automation refers to the technologies that enable you to automate, and measure your marketing activities, workflows and strategies to attract more customer faster, and generate a higher return of investment (ROI). If implemented correctly, you can nurture your visitors and... [...]

Stephan Spencer says, “Perhaps you believe that you already found the easy stuff, the “low-hanging fruit,” as it were: good keywords for your niche, optimized titles and body copy, an XML sitemap. Nevertheless, you can’t seem to break past your competitors in the Google SERPs for your most coveted keywords. You may not have the time or resources right now to do an expensive site overhaul or to even commit to SEO long-term. You may only want a few simple tweaks that will help move the needle. Well, look no further. You are in luck, because you won’t need years of SEO training for... [...]

Sol Orwell says, “As the internet and technology have progressed over the years, marketers have realized that the old-school approach of email still generates some of the best bang for the buck. While email is a top generator of marketing dollars, far too many people take a simplistic approach and don’t use it to its full potential. One of the most obvious areas where companies fail is with re-engaging customers who are no longer interested in what you have to offer. Cleaning up your email list makes sense, as people who don’t open your emails are dead weight that’s costing you money.... [...]

Lindsay Kolowich says, “At one point or another, we all need inspiration to do our jobs better. It doesn’t matter whether you’re a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college — we all need examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and improve our own marketing. Most of the time, inspiration is easy to find because most marketing content is publicly available. You can scour the internet or go on your favorite social network to see what... [...]

Shaun Haase says, “Big data is one of the most underutilized resources available to businesses today. Only 0.5% of data available is used, as the sheer amount and complexity of the data intimidates companies. Many believe that only large enterprises have the resources to utilize big data, yet small businesses can easily take advantage of it as well. Making sense of this information can be overwhelming, but once you discover a way to integrate it into your own decision-making process, you’ll quickly realize the myriad of new sales opportunities that are now at your disposal. 1. Analyze... [...]

MOZ team says, “At first glance, local links and local citations might seem unnecessary for non-local websites. On a closer look, however, there are strong underlying benefits to gaining those local votes of confidence that could prove invaluable for everyone. In today’s Whiteboard Friday, Rand explains why all sites should consider chasing local links and citations, suggesting a few different ways to discover opportunities in your areas of focus“. Why Every Website (Not Just Local Sites) Should Invest in Local Links and Citations MOZ  [...]

Jerod Morris says, “Only a few days left before this offer expires … On Tuesday, I alerted you to the massive StudioPress blowout sale going on this week. Basically, it’s our big annual Black Monday discount delivered three months in advance. The details couldn’t be simpler: Until the offer expires on Tuesday, August 30 at 5:00 p.m. Pacific Time, you get 30 percent off everything we sell at StudioPress. Everything“. How to Get 30% Off Our Most Popular Premium WordPress Themes Copyblogger  [...]

Tim Peterson says, “A little over a year since announcing Facebook would support vertical videos, the social network is making that support more obvious in people’s mobile news feeds, a Facebook spokesperson confirmed. “We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each vertical video in News Feed on mobile,” the spokesperson said in an email. Previously vertical videos were cropped into squares when displayed in people’s news feed, and people had to click to see the vertically oriented version. Not anymore.... [...]

Ginny Marvin says, ” Google hasn’t made it official, but the company has been telling some customers that there is a new minimum for Seller Ratings extensions to display in AdWords ads. Businesses must accumulate at least 150 reviews in the past 12 months, up from just 30. Seller Ratings extensions show automatically in AdWords ads when certain criteria are met. The policy has not been updated online yet, but according to at least one agency, the change is already affecting customers in many markets, including the UK, US and EU“. Google now requires more reviews for Seller Ratings... [...]

Sean Falconer says, “The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term. If you accomplish that, your site will enjoy long-lasting, inexpensive organic traffic — which is an absolutely wonderful thing. That said, SEO is very much a rich get richer game. So what happens if you are the poor in this scenario? How can you break into the top 10? Unfortunately, great content isn’t always enough. In most cases, you need links from authoritative sites pointing to your content. But how can you build these initial links... [...]