Shubhomita Bose says, “What’s the best day to post a blog entry? Sunday, says a new blogging report released Oct. 27, 2016. The “How to Build a Better Blog Than Your Competitors: 2017 Blogging Report” by integrated marketing analytics software company TrackMaven has also found that 3 p.m. EST is the best time to publish blog articles. Blogging Insights for Your Business The report shows businesses are blogging more, but with less impact. Over the last five years, the average number of blog posts published per brand per month has increased by 800 percent. Across the same period, the... [...]

Tim Peterson says, “Twitter is shutting down Vine, the six-second video service, it announced in a blog post on Thursday. Vine launched in January 2013 and was Twitter’s early foray into digital video. When Vine debuted, mobile video wasn’t really a thing. YouTube’s audience was mostly on desktop, Snapchat was only a messaging app, Facebook’s autoplay video product was only a month old and Instagram was only for photos. Things have changed. As Facebook’s, Snapchat’s and Instagram’s video audiences grew, Vine’s homegrown stars, like King Bach, Lele Pons, Logan Paul and Amanda... [...]

Casie Gillette says, “Last month, my colleague Derek Edmond wrote a column here on Search Engine Land discussinghow to improve your value as a strategic SEO partner. The post included suggestions around reporting dashboards, software knowledge and industry-specific networking. What I liked about the piece was the implication that to show value, we have to do more than just provide recommendations. But it also got me thinking about the value of the recommendations themselves. If you search “show SEO value,” you’ll get a slew of posts discussing how to use data and reporting to make... [...]

Verónica Jarski says, “Good artists copy; great artists steal—not actual information or ideas… but techniques. Check out these writing techniques for boosting your content’s performance. “Steal” the structure of your favorite blog post, suggestsEssay Tigers in the following infographic. “Pick a blog post that has recently astonished you and received a great amount of shares and likes, and copy the structure.” “Break the post down and create an easy-to-follow template,” recommends the infographic. Also, steal writing techniques from fiction.... [...]

Josh Manion says, “With the holidays rapidly approaching, marketers are busy finalizing plans to engage buyers and capture share of market. But what happens when the best-laid plans go awry as the team attempts to optimize the customer journey without the ability to identify unique buyers across digital devices? We talk glibly about stitching data across channels and devices to reveal the customer story at each touch point. As marketers, we want to launch campaigns and engage buyers from moment to moment as they click into digital ads, search our websites, open our mobile apps and otherwise... [...]

Today, at 11 AM EDT, Cindy Donovan and Keith Gosnellare releasing Viral Loop 2.0, the latest update to their popular software. Why should you investigate this new software? Well, here’s why: The original Viral Loop WordPress theme was built as a viral list building theme, but now it has evolved into a lot more. All you need to do is upload this WP theme and activate it. Then you get two options: ■ Using the built in templates (just click and your template is active) you can build your site with an attractive design, with a few clicks or, ■ if you prefer, you can use the step-by-step... [...]

Megan Totka says, “Mobile marketing is different than other methods of marketing because it lets businesses get directly in front of customers on devices they use all the time – tablets and smartphones. From mobile check-ins to text messages, to emails and social media, mobile marketing may help small businesses boost sales when they send coupons or offer discounts, sales, or promotions to customers.  It’s smart to reach out to customers on the devices they constantly have in their hand – this is why mobile marketing can impact both online shoppers and walk-in customers, too. Luckily,... [...]

Pratik Dholakiya says, “We live in a technology-driven world, where mobile devices are an essential part of our lives. In the span of just one year (2015-16) the App Store and Play Store recorded 18.5 million app downloads, proving the fact that we are getting increasingly dependent on apps. It comes as no surprise, then, that enterprises are adopting mobile strategies for their businesses in order to connect better to their target audiences, improve their bottom line and enhance their productivity. Speaking of that, a survey by Apperian found that enterprise apps fueled mobile strategies... [...]

Ginny Marvin says, “Advertisers keep increasing investment in Facebook, third-quarter reports from Kenshoo and Merkle both found. According to Kenshoo data released this week, advertisers on the campaign management platform increased spending on Facebook (including Instagram and Facebook Audience Network) by 45 percent year over year in Q3. Click-through rates across the Facebook ecosystem have steadily risen over the past three quarters, increasing by 14 percent year over year in Q3. Kenshoo attributes the higher engagement rates to more specialized ad types and better targeting. The growth... [...]

Leslie Ye says, “When the average person thinks about sales, they probably think about closing, and if they’re buyers — getting closed. But today, sales isn’t about hard closing. In fact, closing of any kind isn’t even at the center of a modern inbound sales process. The most important step in the modern sales process is discovery. That’s because inbound sales reps provide value by making informed recommendations to their prospects. And reps are only able to do so by stepping into buyers’ shoes, learning about their priorities, and crafting solutions that will fit their world. Discovery... [...]