Vahe Habeshian says, “For email marketers and small business owners, festive holiday feelings often give way to the stress of building email marketing campaigns. A holiday-themed infographic by email marketing services provider Campaigner offers some tips and advice to help your marketing thrive during the holidays. Among the statistics and best-practices to capitalize on and boost holiday sales: —Celebrate the season of giving and treat your new subscriber to a present: 85% of consumers say an email with a coupon code would influence them to buy. —Embrace the holiday savings and offer... [...]

Frederick Vallaeys says, “I’m always looking for an edge in PPC so that my campaign’s performance will shine in a very competitive landscape. Back in 2013, I started talking about how to use programming to set up time-saving and performance-boosting automations with AdWords Scripts, at the time among the newest capabilities in AdWords. But now that we’re about to head into 2017, there’s an entirely different AdWords power feature that is starting to let us use programming to improve performance: ad customizers (“customizers” for short). Customizers sit at the intersection of... [...]

Rich Kahn says, “For small and local businesses, it can be hard to stand out against larger nationwide brands. However, content marketing can help your small business attract attention, and for relevant niches in your industry, too. Content marketing is a marketing approach that involves creating and distributing relevant and valuable content to your prospective audience in the hopes of driving a consumer action, and it has numerous benefits for small businesses. It can give you the opportunity to not only expand your company, but also to build your reputation and establish a place as a... [...]

Aja Frost says, “Imagine winning a deal five times bigger than any you’ve closed before. It’s a tantalizing vision — which is why some reps prioritize high-risk, high-reward prospects. If you’re not strategic about landing your sales whale, you’ll spend enormous amounts of time and energy on a fruitless endeavor. These four techniques will help you consistently land large accounts. How to Land a Target Account 1) Look for a Strategic Way In If you try to prospect into a major account through the same channels as a normal one, you’ll probably be unsuccessful. Don’t waste... [...]

30+ world-class entrepreneurs, business owners, award-winning authors, LinkedIn influencers, thought leaders and productivity experts have all gathered for The Productivity Success Summit. For 4 days, December 6-9, they will show you how you can make 2017 your most successful year ever. Make sure to add the Summit to your schedule for December 6-9. This event will show you proven to work, hands on strategies and step-by-step tactics on goal setting, prioritizing, planning and strategy. Whether you’re just starting out or have been in business for a long time, host Liam Austin has arranged... [...]

Jodi Harris says, “The CMI team is always thankful that we work with — and can learn from — so many inspiring, insightful, and creative professionals in the content marketing industry. But in the spirit of the Thanksgiving holiday that’s being celebrated in the United States, we thought we would express our appreciation a little more directly — and publicly. We share some of the blog articles and videos we admired most over the past year. Like our list from 2015, a few of our favorites were curated directly from our own blog; but this time around, we’ve also added outside voices... [...]

Don Davis says, “A late-day surge brought retailers’ online sales for the day to $3.34 billion, says Adobe, which had predicted a $3.05 billion e-retail day. Mobile sales blew past $1 billion for the first time in a single day, reaching $1.2 billion, more than a third of web sales. Online retailers have plenty to be thankful for today after deal-seeking shoppers pushed Black Friday web sales to unexpected heights. Web sales totaled $3.34 billion for the day, up 21.6% from the day after Thanksgiving last year, according to the Adobe Digital Insights unit of marketing and analytics software... [...]

Samantha Anderson says, “Search engine optimization (SEO) has been the buzzword of inbound lead generation for the past few years. SEO enables you to reach relevant leads and guide them to your Website. However, it is a mistake to focus your efforts on just SEO. SEO is unable to be the lead generating strategy, it must work in concert with other techniques to create sales and build a business. Many small business owners get trapped into the lead generation cycle and fail to build bridges to convert those leads into sales. Never forget the purpose of SEO lead generation, to find you, potential... [...]

Ginny Marvin says, “Mobile ad campaigns are getting better at reaching their intended audiences, according to new data from Nielsen released Tuesday. The benchmarks report looks at on-target percentage, which is the percentage of ad impressions delivered to the targeted audience out of the total number of impressions served during a campaign. Mobile had an on-target rate of 60 percent, up from 49 percent in Q1 2015. In last year’s report, the total digital on-target percentage for digital advertising campaigns in the US was 61 percent. This year, that benchmark was 59 percent. Nielsen... [...]

Courtney Eckerle says, ““Our main focus [in email marketing] is making sure we’re saying the right thing at the right time to the right person,” said Jessica Vogel, Global Marketing Consultant, Dell. Having an efficient and effective direct marketing vehicle such as email is critical for the success of Dell’s sizeable direct business. Jessica is part of a team that continuously focuses on email user experience and channel optimization through efforts like responsive design, dynamic content and engaging content integration. As the email vehicle has evolved into a complex and highly... [...]