In Influencer Marketing, an influencer’s impact depends on both their audience size and engagement on a given social network. Knowing this can help you be more cautious while planning your next influencer marketing campaign.

Kristina Libby, Founder of SoCu, has shared some influencer marketing tips on Entrepreneur website.

Libby says, “Every day, a story emerges about brands doing influencer marketing wrong. Often, the reason for these brands’ errors is inexperience with the marketing tactic. Big brands like PayPal, Dell and Coca-Cola have been in the influencer marketing space for over the past decade, and that depth of experience has created best practices for how not only big brands, but entrepreneurs and small businesses, can succeed in this fractured marketing landscape. As the Fyre Festival and other examples of #influencerfails make marketers cautious, these brands are continuing to grow their programs and to refine how to best succeed in the influencer space.

Start early.

The biggest tip that all the marketing experts interviewed shared was to start early with your program. Kate Hartman, the group director for global brand PR at Coca-Cola, ran the influencer program for the 2016 Rio Olympics. She and her team began hiring influencers 18 months before the campaign started and started reviewing potential fits for the program three months before that”.

Coca-Cola, Dell and PayPal Share Their Influencer Marketing Secrets

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