In the world of content marketing, reviews matter. Positive customer reviews can help you convert more prospects into customers. Business.com writer Stephen Van Delinder has published an article advising marketers on handling bad reviews on Google. Delinder says, “When it comes to negative feedback, studies have shown that customers tend to put more weight into the business’s response rather than the review itself. Customers hate to be ignored, especially if they are disappointed by a purchase. By responding promptly to reviews, particularly negative ones, you’ll be in a better position... [...]

Entrepreneur writer Lesya Liu has shared eight tips for marketers to help them enhance their marketing efforts. The tips cover blogging, content marketing, social media marketing and email marketing. On importance of publishing fresh content regularly, Liu says, “While you do need to post something consistently, you don’t have to reinvent the wheel every time. Take your most popular blog post and reuse the content by creating an infographic, creating a video, developing a webinar or podcast series to further expand on the topic. The possibilities are endless. If you recycle your content... [...]

The best profits are made by the acknowledged experts. They are the ones a person seeks out when there is a problem to solve or a need to fill. If you can become the perceived expert in your niche, and if it is a niche where people are actively investing in fulfilling their needs and desires, then you have a clear shot at financial success. Steve Rosenbaum is an award winning coach, mentor and product creator who has helped tens of thousands of people worldwide run a successful business of their own. Rosenbaum’s training is highly favored for providing an abundance of practical information... [...]

Influencer Marketing is an affordable way to reach masses. Before partnering with your influencers it is very crucial to set clear business terms with them for smooth functioning of your agenda. Entrepreneur writer Murray Newlands has shared ten elements marketers need to keep in mind while collaborating with the influencers. On creation of collaboration agreement, Newlands says, “The expectations you have for your influencer marketing campaign should align with your brand’s marketing processes. It’s important to remember that you’re investing a lot of time and money into... [...]

AdWords management for B2B organizations is a challenge. In B2B marketing, determining right search terms and selecting keywords is a tough task. Search Engine Land columnist Todd Saunders has shared five tips for effectively handling AdWords for B2B marketplace. Saunders says, “AdWords is a brutal marketplace for many B2B businesses. There’s low search volume and high competition, resulting in extremely expensive CPCs — not good. Instead of burning your cash on expensive and ineffective ads, consider these five AdWords tweaks and strategies that any company can implement immediately. 1.... [...]

Social media advertising has extended its reach widely. B2B and B2C are the domains covered by this. It avails multiple ways to marketers for reaching out prospective clients. Marketing Land’s Brad O’Brien has shared five tips to utilize social advertising approach for boosting the B2B and B2C performance. Advising marketers to design people-based advertising, O’Brien says, “A core draw of social advertising for B2C and B2B advertisers is its near-unmatched ability to execute “people-based advertising.” Essentially, your first-party data is leveraged to match and message... [...]

Content marketing and email marketing go hand in hand. Email is one of the most useful tool to spread out your content. Copyblogger’s Stefanie Flaxman has shared tips on when and how to send the articles and emails to your subscribers. Flaxman says, “We all have to prioritize our work, and there are two common types of to-do lists. Short-term to-do lists: work that must get done that day … or that week Long-term to-do lists: work that is not a top priority but needs to get done eventually If you send an article pitch on a Friday or Monday, the editor might want to respond. But as... [...]

Pictures and numbers speak loud. Today, Marketers struggle to create content that attracts people’e attention and drives them to make a purchase or take service. MOZ writer Russ Jones has posted an article focusing on using numbers to create outstanding content. Jones’ advice is to incorporate Google Analytics, Search Console and AdWords data, sales data and survey data. Jones says, “Data is foreign. It’s a language almost no one speaks in their day-to-day conversations, a notation meant for machines. This consideration requires that we make data immediately relatable to... [...]

Content creation requires a vision and creativity. It is very important to project the most important and useful detail to your audiences when you publish a piece online. Entrepreneur columnist Steve Lazuka has shared a  seven-step content creation checklist. Lazuka says, “Content development is an art. It’s a lot more than starting with a topic, writing down some words and hitting publish. When writers start out developing a new piece of content, it’s a process. In order to help you to create your own digital content, we’ve written out this process, step-by-step. 1. Start... [...]

An SEO Audit covers important components of a website such as content-related issues, site architecture, indexing, backlink analysis and social-media engagement. Frequent SEO Audios help webmasters keep their sites up-to-date and search engine ready. Search Engine Land columnist Aleyda Solis has shared five must-do technical SEO Audit items for 2017. Solis says, “In recent months, we’ve seen many important technically focused Google announcements, such as an update on JavaScript crawling support, the migration toward mobile-first indexing, the release and extended support of AMP... [...]