Webinars help marketers get traffic and convert prospects into customers. Recently Entrepreneur writer R. L. Adams shared a 12-step plan to plan and host a successful webinar. Now, Entrepreneur’s VIP contributor Dustin Mathews has shared four steps to creating an ultimate webinar. Mathews has focused his tips on traffic, registration, building excitement and presentation. Talking about traffic, Mathews says, “Just as you have to invite and motivate people to come to a meeting at a physical location, you have to invite and motivate your audience to come and watch your webinar. There’s... [...]

Kissmetrics is hosting a webinar on ‘Hacking Facebook Ads on the Cheap: How to Supercharge Sales Leads on Any Budget’ on Thursday, July 13 at 10.00 am PT. The webinar will reveal proven social media advertising strategies to get more page views. Webinar speakers Larry Kim, Founder of WordStream and CEO at Mobile Monkey Thue Madsen, Marketing Operations Manager, Kissmetrics Kissmetrics team says, “Join Larry Kim for a presentation of unusual-yet-proven social media advertising strategies designed to generate millions of page views at a tiny fraction of a penny per click, then... [...]

Entrepreneur and Comcast Business are hosting a webinar on ‘How to build a customer experience-led business’ on Wednesday, August 16 at 12.00 pm CDT. The webinar participants will how to give customers experiences that are personal, engaging and consistent across every platform. Entrepreneur team says, “We’ll outline simple things you can do to optimize these touchpoints and give your customers experiences that are personal, engaging, and consistent across every platform—experiences that will have the biggest ROI for your business. You’ll learn about: Prioritizing the... [...]

HubSpot has released an ebook titled How to Deliver Data-Driven Web Design to Clients. The book teaches how to develop web design based on data. David Boroi says, “As a part of implementing continuous improvement cycles within an optimization program, agencies must leverage data to make informed decisions around website development efforts. This data is often acquired by research methods such as user testing, A/B and multivariate testing, session replays, optimization-focused analytics reports, usability reviews, or on-page surveys. During a testing period, agencies can present the results... [...]

According to an infographic published by Litmus, the average attention span for reading email has increased by 7% in last six years. In 2011, reading an average email took 10.4 seconds and in 2016 the timeframe reached 11.1 seconds. Chad S. White says, “Historically, longer engagement with mobile emails wasn’t necessarily a good thing. That’s because mobile email clients didn’t always render emails well and brands didn’t always send mobile-friendly emails. However, mobile email clients have improved significantly and brands have made huge strides in making their emails mobile-friendly,... [...]

One of the difficult tasks an online marketer faces is how to manage all the online accounts used for engaging potential customers. It’s not just your own website that has to have content managed, but you also have social media sites that pull in visitors to your site and its offers. There can easily be hours of work to update all your accounts when you have new content. BleuPage Pro recently launched, and it may be the solution to all your content coordination needs. According to creator, Salman Mahmood, BleuPage Pro is the world’s first “All-in-1” social media management tool... [...]

The Instagram Stories has acquired more than 250 million users. On the other hand SnapChat offers a less competitive space for brands to stand out with customers. HubSpot’s Sophia Bernazzani has published a comparison between Instagram or Snapchat Stories. And it is a must see for the marketers. Bernazzani says, “Be honest: Do you spend a lot of time during your work day chatting with colleagues on messaging apps, like Slack? It’s okay — so do we. And while some of our messages are GIFs and emojis (okay, the majority of our messages), we also get into lots of lively... [...]

The web is after video today and apart from video pictures matter. And when it comes to pictures  – it is all about Pinterest. Econsultancy’s Nikki Gilliland has shared examples of six brands who have explored great Pinterest strategies for their marketing needs. Gilliland says, “Last month Pinterest was valued at $12.3bn, and it’s predicted to generate more than $500m in revenue by the end of this year. This is mainly thanks to the platform’s growing potential for advertising, with new visual discovery tools and shoppable content driving interest. In turn, many brands... [...]

Quality reviews matter because most people online try to find out opinions of others before making a purchase. And when it comes to having an ecommerce store, good reviews are extremely important. Econsultancy writer Andy Favell has published an article dealing with techniques to get quality reviews. Favell says, “As noted in my previous article, which outlined the importance of putting someone in charge of reviews, consumer opinions of products are influenced not only by ratings but also by the number of ratings. Research by Profitero and BzzAgent (June 2016) backs this up. The report... [...]

Altimeter Group’s digital analyst Brian Solis has published The Conservation Prism 5.0 infographic featuring the 2017 social media landscape. This infographic covers the expansion of the social media in messaging, blogs, social commerce, social bookmarking, video, content networking and more. Solis says, “The Conversation Prism is a visual map of the social media landscape. It’s an ongoing study in digital ethnography that tracks dominant and promising social networks and organizes them by how they’re used in everyday life. Social media has democratized information and shifted... [...]